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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Construction Industry Trends and Developments You Need to Know
The construction industry is a dynamic and ever-evolving sector that plays a critical role in shaping our built environment. As...
Barb Ferrigno
Jul 16, 20233 min read
5 Reasons Why Businesses Need To Ensure App Security For Successful Business
Every business needs an app to run successfully. However, with the increasing reliance on technology, the security of these applications...
Barb Ferrigno
Jul 11, 20232 min read
The Role of Vulnerability in Building Trust and Creating a Positive Work Environment
Vulnerability is the act of allowing oneself to be exposed emotionally, mentally, and physically. When it comes to building trust and...
Barb Ferrigno
Jul 10, 20235 min read
How To Use Storytelling To Persuade and Influence Your Audience In Corporate Speaking
Storytelling is a tool used in all kinds of careers. Whether you’re a company CEO or a salesperson just starting out, storytelling...
Barb Ferrigno
Jul 10, 20237 min read
The Benefits of a Customer-Centric Company Culture
Customers make or break any business. Without a consistently growing base of loyal and satisfied customers, a company cannot survive for...
Barb Ferrigno
Jul 10, 20235 min read
The Power of a Purpose-Driven Business: How to Inspire Your Team and Customers
Want to keep employees and customers alike? Providing a purpose within your business is an excellent place to start. People who feel they...
Barb Ferrigno
Jul 10, 20236 min read
5 Ways to Ensure Remote Team Members Feel Included In A Hybrid Work Model
Remote and hybrid work has led to employees having more flexibility and less stress over a commute. Overall, people who work remotely...
Barb Ferrigno
Jul 10, 20236 min read
The Top 5 Ways to Encourage Teamwork and Collaboration Within Your Company Culture
A company’s success is not solely dependent on individual efforts but on the collective work of a team. Teamwork and collaboration are...
Barb Ferrigno
Jul 10, 20235 min read
Chris Dyer on leadersHum’s Powerlist Top 50 Biggest Voices in Leadership in 2023
Numerous amazing resources are available to new and established leaders who want to practice and grow their leadership skills and...
Barb Ferrigno
Jul 10, 20233 min read
Fostering a Culture of Resilience: Strategies for Managing Stress in the Modern Workplace
Stress has become an inevitable part of modern-day work culture. In the fast-paced and ever-evolving business world, employees are often...
Barb Ferrigno
Jul 10, 20236 min read
Best Practices for Conducting Employee Performance Evaluations and Feedback
Employee performance evaluations and feedback are essential to managing a business, yet they can be stressful for managers and employees....
Barb Ferrigno
Jul 10, 20236 min read
The Power of Empathy in Leadership: Building Stronger Teams and Better Businesses
“Empathy” has become a bit of a buzzword in the past few years. People include it with terms like compassion and emotional intelligence,...
Barb Ferrigno
Jul 10, 20236 min read
Team Building Activities: 5 Fun and Effective Ways to Build Trust and Improve Collaboration
If the phrase “team building activities” sends a shiver down your spine, you’re not alone. Often activities planned to build trust and...
Barb Ferrigno
Jul 10, 20237 min read
The Future of Work: How Remote Work is Changing the Business Landscape
How we work has been rapidly changing, and that will only continue. One of the biggest drivers of this change is remote work. Remote...
Barb Ferrigno
Jul 10, 20236 min read
How Small Businesses Can Make The Most Of Customer Data
Small businesses are increasingly turning to customer data as a strategic tool to drive growth and enhance their competitive edge in the...
Barb Ferrigno
Jul 10, 20232 min read
Unleash the Full Potential of Your Ads: Google Ads' Automated Bidding
In the fast-paced world of digital advertising, efficiency, and effectiveness are paramount. Advertisers are constantly seeking ways to...
Barb Ferrigno
Jul 10, 20233 min read
Common Real Estate ProjectManagement Mistakes To Avoid
Real estate is growing rapidly, and even one mistake can lead to poor results. People are taking every possible step to keep their...
Barb Ferrigno
Jul 6, 20232 min read
Creating a Winning Pitch: How to Attract Private Equity Investors to Your Business
Image Source Private equity investors can provide an invaluable source of capital for small businesses looking to scale and grow. Not...
Barb Ferrigno
Jul 5, 20234 min read
The Internet Of Things (IoT) And Its Applications In Engineering
Source: Unsplash This blog, "The Internet of Things (IoT) and its Applications in Engineering" will delve into the realm of IoT and its...
Barb Ferrigno
Jul 2, 20236 min read
The Role Of Data Analytics in Engineering
Source: Unsplash Data analytics in engineering is a broad field that includes many different ways to look at, understand, and show...
Barb Ferrigno
Jul 2, 20235 min read
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