Barb FerrignoOct 26, 20234 minThe self-service revolutionby Elizabeth Tobey Perhaps, it all started in 1822 in London with the first vending machine, a coin-operated dispenser of envelopes,...
Barb FerrignoOct 26, 20236 minGetting to the root of customer issuesby Annette Franz Your Voice of the Customer (VOC) program is a rich source of data that, when used properly, fuels and informs your...
Barb FerrignoOct 25, 20237 minDo your customers have one foot out the door? How to avoid abandonment and boost loyalty by Catherine Forino As children, we visit the pediatrician frequently, and in most visits receive vaccines to protect us against...
Barb FerrignoSep 19, 20238 minCustomer Profile Examples for Targeted Marketing Strategiesby Adobe Experience Cloud Team In today's competitive business landscape, organizations need a deep understanding of their customers to...