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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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How to Increase Customer Loyalty
by Lauren Maschio Customer loyalty for Apple is at an all-time high—92%, and that’s no accident. The company is known for its investment...
Barb Ferrigno
Oct 27, 20234 min read
Reimagining Customer Experience Beyond the Contact Center
by Laura Bassett Customers today increasingly try to resolve their needs through self-service first before connecting with customer...
Barb Ferrigno
Oct 26, 20235 min read
5 facts about customer experience optimization contact centers should know
by Abby Monaco Customer experience optimization can make loyal fans of your customers while failing to continuously improve CX can make...
Barb Ferrigno
Oct 26, 20239 min read
Include these 12 best practices when you’re designing your customer experience strategy
by Mark Ungerman One of the world’s 10 most valuable brands and iconic fast-food franchisor recently made a number of welcomed changes....
Barb Ferrigno
Oct 26, 20239 min read
Answers to your top 9 questions about customer journey management
by Abby Monaco All those innovative digital channels you've recently implemented are satisfying your customers (hopefully) but also...
Barb Ferrigno
Oct 26, 20238 min read
The self-service revolution
by Elizabeth Tobey Perhaps, it all started in 1822 in London with the first vending machine, a coin-operated dispenser of envelopes,...
Barb Ferrigno
Oct 26, 20234 min read
Getting to the root of customer issues
by Annette Franz Your Voice of the Customer (VOC) program is a rich source of data that, when used properly, fuels and informs your...
Barb Ferrigno
Oct 26, 20236 min read
Do your customers have one foot out the door? How to avoid abandonment and boost loyalty
by Catherine Forino As children, we visit the pediatrician frequently, and in most visits receive vaccines to protect us against...
Barb Ferrigno
Oct 25, 20237 min read
How financial services companies can build better customer experiences
by Jeannie Walters People are understandably picky about the brands they engage with. And that’s especially true when the brand is...
Barb Ferrigno
Oct 24, 20236 min read
Customer Profile Examples for Targeted Marketing Strategies
by Adobe Experience Cloud Team In today's competitive business landscape, organizations need a deep understanding of their customers to...
Barb Ferrigno
Sep 19, 20238 min read
Customer experience — what it is, why it’s important, and how to deliver it
by Adobe Experience Cloud Team At pretty much some point every day you’re a customer of something, somewhere. And, like most customers,...
Barb Ferrigno
Sep 17, 202310 min read
Effective customer journey maps and how to create them
by Adobe Communications team Mapping your customers’ journeys can feel daunting. There are many steps involved, and you may even need to...
Barb Ferrigno
Sep 17, 20236 min read
Mastering the Art of Customer Satisfaction: Unlocking Business Growth and Loyalty
In the competitive business landscape of today, achieving customer satisfaction isn't just a nicety; it's a crucial strategic imperative....
Barb Ferrigno
Aug 22, 20234 min read
Effective Marketing Techniques To Improve Customer Acquisition
You can spend hours or days to create one compelling product or service that can work amazingly well. But all your effort and hard work...
Barb Ferrigno
Jul 24, 20232 min read
Targeting The Audience: Ways to Reach Your Potential Customers
Photo by Solen Feyissa on Unsplash As a content creator, you are likely always on the lookout for new ways to reach your target audience....
Barb Ferrigno
May 10, 20234 min read
5 Ways to Guarantee Your Customers Happy
Customers' happiness is the most important factor in a successful business. You want to make sure that customers are happy with the...
Barb Ferrigno
Dec 12, 20223 min read
What Is Customer Journey Mapping And How Can It Help Grow Your Business?
One of the many reasons you could fail to attract customers is your lack of knowledge about your target audience. And while it may seem...
Barb Ferrigno
Dec 4, 20225 min read
6 Reasons you Could be Failing to Attract Customers
However good for your product service or business model, without effective marketing your company may be failing to attract the business...
Barb Ferrigno
Nov 30, 20223 min read
How to Gain and Retain More Customers
BY DAVID SCHONTHAL, DIRECTOR OF ENTREPRENEURSHIP KELLOGG SCHOOL OF MANAGEMENT @DAVIDSCHONTHAL I recently had a frustrating experience...
Barb Ferrigno
Oct 27, 20223 min read
Why Experiences Win Over Customers
By: Ian McGonnigal Think about the last time you went to a concert. When you looked around, were you struck by the sight of concertgoers...
Barb Ferrigno
Oct 20, 20225 min read
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