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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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How to Start Tracking Your Customer’s Changing Needs
By TNS Experts Staying on top of your customer’s needs in an ever-changing, unsure world will help keep you in business. Check out our...
Barb Ferrigno
Sep 17, 20206 min read
Why Good Customer Service is The Most Important Business Metric
Franchise India Staff You're reading Entrepreneur India, an international franchise of Entrepreneur Media. Entrepreneurs face constant...
Barb Ferrigno
Jul 3, 20201 min read
Customer-Centricity Is the Key to a Competitive Advantage
Phil Geldart Founder and Chief Executive Officer While it has always been important, customer experience is quickly becoming an essential...
Barb Ferrigno
Jul 3, 20203 min read
How to End the Nastiness Epidemic That's Plaguing Customer Service
Shaun Belding CEO, The Belding Group of Companies In early November, a San Antonio Popeye’s employee and customer were caught on video...
Barb Ferrigno
Jul 3, 20204 min read
5 Trends That Will Reshape Customer Service Over the Next 5 Years
Peter Daisyme Co-founder of Hostt Customer service isn’t static. Phones replaced house calls. Email edged out phones. To keep existing...
Barb Ferrigno
Jul 3, 20203 min read
Broadening Your Audience While Maintaining Your Core Customer
By Colbey Pfund, co-founder of LFNT Distribution It's an impressive feat to capture your first audience. I know the feeling well; after...
Barb Ferrigno
Jul 3, 20203 min read
11 Trends Shaping the Future of Shopping
SOREN KAPLAN, AUTHOR, 'THE INVISIBLE ADVANTAGE' Imagine sitting down to watch TV and you see a shirt on your favorite actor and think, "I...
Barb Ferrigno
Jul 3, 20204 min read
Sweat the Small Stuff to Up Your Customer Service Game
Inc.com According to this Inc. article, "How to 'Kaleidoscope' Your Customers (by Providing Innovative Service That Sparkles),"...
Barb Ferrigno
Jul 3, 20203 min read
5 Reasons Why Your Business Is Losing Customers
Katie Lundin Customer Service Representative at Crowdspring Like it or not, your business is losing customers. Recent research from...
Barb Ferrigno
May 18, 20205 min read
Why Your Salespeople Need to Spend Time in Customer Service
Sujan Patel Entrepreneur and Marketer, Co-founder of Web Profits When I started running my own business, I did everything myself. I was...
Barb Ferrigno
May 18, 20204 min read
4 Simple Ways to Communicate Better With Your Customers
Mike Taylor Writer, Founder of Gazellish.com, Content Contributor at Digium, Inc. Communication is at the heart of human interaction, and...
Barb Ferrigno
May 18, 20204 min read
The How-To: Delivering Great Customer Service
Nausheen Popat Founder and Chief Operating Officer at Lifecare Creating a great customer experience is worth the investment. From...
Barb Ferrigno
May 18, 20205 min read
5 Non-Spammy Ways to Gain Positive Customer Reviews Online
Because of today's reliance on online rating platforms like Yelp, TripAdvisor and Google Reviews, customer reviews have a great deal of...
Barb Ferrigno
May 17, 20203 min read
Service Businesses Offer 3 Types of Products. The Most Powerful Ones Are Tools--Here's Why
No matter what business you're in, you want leverage. Leverage simply means getting the greatest returns with the least amount of energy....
Barb Ferrigno
May 17, 20203 min read
6 Types of Content That Build Customer Loyalty
In 2019, 81 percent of B2C content marketers care about creating content that builds customer loyalty, according to SRMailing.uk . And...
Barb Ferrigno
May 17, 20203 min read
Sales isn't about Emotional Intelligence Anymore
There is a lot of pressure on those individuals who are in sales. Customers are smarter than they have ever have been. They can access...
Barb Ferrigno
May 17, 20203 min read
Why Knowing Your Audience Is the Secret to Writing and Developing the Best Content for Your Business
Writing is hard, even for professional writers. Lately, I've been hearing from people who want to promote their business or what they do...
Barb Ferrigno
May 17, 20203 min read
How to Find the Right Brand Messaging to Connect With Your Customers
Many growing companies spend a lot of time honing the brand. But by focusing solely on their identity, they miss the most important...
Barb Ferrigno
May 15, 20203 min read
11 Trends Shaping the Future of Shopping
Imagine sitting down to watch TV and you see a shirt on your favorite actor and think, "I want that shirt for myself!" Good news. You...
Barb Ferrigno
May 15, 20204 min read
Want Really Happy Customers? Surprise Them With Remarkably Great Service
BY INC. EDITORIAL, INC. STAFF When you've got happy customers, chances are you'll have a successful business too. Most of them will talk...
Barb Ferrigno
May 15, 20202 min read
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