4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales
By Liviu Tanase Companies use email for marketing because it's an effective way to reach their customer base through a channel they use...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
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Barb Ferrigno
- Oct 18, 2022
- 3 min
How to Avoid Email Spam Complaints
By Liviu Tanase Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports...
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Barb Ferrigno
- Aug 2, 2022
- 2 min
Emails That Won't Cause an Unsubscribe
By Madison Howard Open rates, click-through, unsubscribes – oh my! There are so many different pieces of data to pay attention to when...
3 views
Barb Ferrigno
- Jul 29, 2022
- 4 min
What Amount of Email Personalization is Good Personalization?
By: Kevin George Sending an email can be as good as having a real conversation with a person. If you are a business using email for your...
1 view
Barb Ferrigno
- Jul 28, 2022
- 3 min
Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)
By: Mike Madden Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even...
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Barb Ferrigno
- Jul 28, 2022
- 3 min
4 Actionable Tips to Enhance Your Email Development Process
By: Kevin George With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing...
2 views
Barb Ferrigno
- Jul 27, 2022
- 3 min
Why 75% of Your Marketing Emails Are Never Read
By: Peter Bell Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward...
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Barb Ferrigno
- Jul 23, 2022
- 8 min
How To Start An Email List And Succeed From Day 1
By Nick Wolny If you want to start an email list but feel overwhelmed by all the technical mumbo-jumbo, there's good news: You can ignore...
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Barb Ferrigno
- Jul 23, 2022
- 3 min
Don't Be Afraid to Explore the World of Deep Marketing
By Deepak Kanakaraju You may have heard about drip marketing. But, likely, you haven't heard about Deep Marketing. Drip marketing is a...
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Barb Ferrigno
- Jul 23, 2022
- 5 min
Easy Tips for Building a Powerful Email List
By Liviu Tanase Abuse emails: Whether you've gotten one or 200, they're bound to be lurking in your subscriber's list. At some point,...
1 view
Barb Ferrigno
- Jul 23, 2022
- 3 min
Your Reputation Matters in Email Marketing. Here's How to Protect It.
By Anna Johansson Email sender reputation can make or break your email campaign. With a good reputation, you'll see higher deliverability...
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Barb Ferrigno
- Jul 23, 2022
- 3 min
Understand the Relay Function and Master Email Marketing
By Alon Ghelber Although a number of people and organizations refer to email communication as a relic of the past, it remains one of the...
6 views
Barb Ferrigno
- Jul 23, 2022
- 3 min
Learn How to Engage Gen Z With Email Marketing
Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don't check...
3 views
Barb Ferrigno
- Jul 20, 2022
- 3 min
Why Automated Email Marketing Is an Essential Tool for Small-Business Owners
By Kokab Rahman Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is...
2 views
Barb Ferrigno
- Jul 20, 2022
- 3 min
3 Cold-Email-Marketing Tips to Get More Clients Fast
By Jeremy Moser Email marketing is either alive and well or completely ineffective depending on whom you ask. And it almost always comes...
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Barb Ferrigno
- Jul 20, 2022
- 4 min
Why Every E-Commerce Brand Needs to Be All-In on Email Marketing
By Ross Andrew Paquette Millions of consumers worldwide use email and its use continues to increase throughout the years. Email is one of...
1 view
Barb Ferrigno
- Jul 20, 2022
- 3 min
Your Email Marketing Is Destined to Fail Without These 3 Essentials
By Scott Baradell Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on...
0 views
Barb Ferrigno
- Jul 20, 2022
- 4 min
7 Cold-Email Marketing Strategies That Will Heat Up Your Sales
By Himanshu Agarwal There's no question that email marketing is one of the most profitable routes to take for marketers. For every $1...
1 view
Barb Ferrigno
- Jul 7, 2022
- 4 min
Creating a Social Media Plan for Events
By Cvent To set your brand apart, you need to create a stellar social media plan that not only engages attendees but also gets your brand...
2 views
Barb Ferrigno
- Jul 7, 2022
- 8 min
Promote Your Event on Facebook with These Easy Steps
By Cvent Guest Did you know that the Facebook events feature is used by around 700 million people every month to promote their events?...
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