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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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How to Maximize the ROI of virtual exhibitions in 2021
The percentage of virtual events has accelerated ever since the advent of the global pandemic. Whether you talk about conferences, trade...
Barb Ferrigno
Jul 21, 20214 min read
10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use
by Adobe Partners Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short...
Barb Ferrigno
Feb 3, 20214 min read
Fundraising During a Pandemic: 5 Ways to Make Virtual Events Work for Your Organization
by TNS Experts 2020 has forced membership organizations to learn how to operate in a completely new environment. Due to the restrictions...
Barb Ferrigno
Feb 1, 20214 min read
Is Your Marketing Data Missing Your Most Powerful Data Set?
By: Esther Chung Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement,...
Barb Ferrigno
Jan 21, 20214 min read
Content Strategy for Virtual Events | 5 Lessons from Adobe Summit 2020
By: Ashley Benisatto We all have those moments that stand out in our careers. Our dream promotion, succeeding at tackling a massive...
Barb Ferrigno
Jan 21, 20213 min read
Is Your Marketing Data Missing Your Most Powerful Data Set?
by Esther Chung Interactions with prospects and customers before, during, and after an event don’t just offer a chance for engagement,...
Barb Ferrigno
Dec 10, 20204 min read
The Ultimate Site Inspection Checklist & Guide for Planners
by Maria Walda Site inspections are more than just deciding whether or not you like the space. Successful site inspections — the ones...
Barb Ferrigno
Jun 11, 20205 min read
The Guide to Making a Competitive Advantage Strategy for a Hotel
by Social Tables The competitive landscape for existing hotels is more challenging than ever, with new brands, concepts, and distribution...
Barb Ferrigno
Jun 11, 20208 min read
10 Must-Have Virtual Event Technology Tools
by Social Tables Event technology is at the heart of the virtual events trend. From online tradeshows to webinars to live-streamed...
Barb Ferrigno
Jun 10, 20206 min read
The Most Creative Corporate Event Entertainment Ideas That Really Work
by Maria Walda It can be a challenge to plan creative corporate event entertainment ideas that attendees will enjoy. However, there are...
Barb Ferrigno
Jun 10, 20207 min read
3 Ways to Create an Afterlife for Your Conference
by OmniPress Are you making the most of your conference content? Research shows that most event planners are missing a trick. Here’s how...
Barb Ferrigno
Jun 10, 20205 min read
Project Management for Event Planners
by Simone Poetscher Event professionalsand industry associations have acknowledged it for many years. Project Management (PM) tools and...
Barb Ferrigno
Jun 10, 20203 min read
You Have 8 Seconds to Make Your Event Count!
by Holly Barker There’s a big problem event planners today must solve as we creep into 2015 and begin mapping out our event marketing...
Barb Ferrigno
Jun 10, 20203 min read
The Power of Group Interaction in Winning Events
by Christina Green Engagement keeps attendees coming back, right? And that adds to the pressure of needing to create more interactive...
Barb Ferrigno
Jun 10, 20208 min read
The Secret Recipe to Great Event Networking
by EventMB Studio Team Facilitating great networking at your event is a lot of work. Yet, it’s incredibly important because it’s one of...
Barb Ferrigno
Jun 10, 20209 min read
6 Ways to Boost Brand Awareness for your Event
by Blip If you own or operate as a business, you are already aware of the importance of your brand. You might have even spent hours...
Barb Ferrigno
Jun 10, 202010 min read
11 Easy Strategies to Meet Event Deadlines
by Christina Green Event lead times are getting shorter. How do you cope with them and where can event planners cut corners when time is...
Barb Ferrigno
Jun 10, 20204 min read
6 Coping Strategies for Last-minute Event Changes
by Christina Green Are you stressed out over last-minute client changes and bookings? Get control back without getting fired with these...
Barb Ferrigno
Jun 10, 20205 min read
What Does It Take to Succeed in Event Management?
by Rob Hard Many people think of event managers as wedding or concert planners, but the field of event management involves much more than...
Barb Ferrigno
Jun 10, 20202 min read
8 Hotel Management Tips That Boost Efficiency, Group Business, & Bookings
by Elizabeth Bell Hoteliers and management teams are constantly innovating to keep guests satisfied and drive more group business. But to...
Barb Ferrigno
Jun 4, 20204 min read
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