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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
Jun 5, 20243 min read
Navigating the Future: Advanced Market Research Strategies for Modern Businesses
Image: Freepik Effective market research is the foundation of any thriving business strategy. By expanding and innovating your market...
8 views0 comments
Barb Ferrigno
Jun 1, 20249 min read
Unveiling the Reality of Addiction in the Marketing Sector
How prevalent is addiction in the marketing industry? Addiction in the marketing industry is more common than we may realize. The...
16 views1 comment
Barb Ferrigno
May 14, 20244 min read
The White Label Renaissance: Adapting to New Marketing Realities
Given that we are constantly operating on the wave of the latest, most innovative business circumstances in the digital world today, many...
34 views0 comments
Barb Ferrigno
May 2, 20243 min read
How Data Shapes Effective Marketing Campaigns
In the contemporary landscape of marketing, the paramount influence of data cannot be overstated. Every interaction, click, and purchase...
11 views1 comment
Barb Ferrigno
Apr 30, 20244 min read
Know your Target Audience: 5 Ways to Understand Your Customers’ Behaviour
Unsplash The first step towards your business growth is understanding your audience. You have to know why your customers choose your...
1 view0 comments
Barb Ferrigno
Apr 9, 20241 min read
Restoring The Retailer- Consumer Balance
In today's fast-paced consumer landscape, the dynamics between retailers and consumers have undergone profound shifts, driven by...
16 views0 comments
Barb Ferrigno
Apr 9, 20241 min read
Sustainable Product Development 101
In today's rapidly evolving world, the demand for sustainable products is at an all-time high. As consumers become increasingly conscious...
14 views0 comments
Barb Ferrigno
Apr 9, 20241 min read
Media Monitoring 101: Negative Publicity
In today's digital age, maintaining a positive public image is paramount for businesses and organizations. However, navigating the...
19 views0 comments
Barb Ferrigno
Apr 8, 20243 min read
Enveloping Success: Top Marketing Tips For Maximizing Print And Paper Impact
In today’s digital age, it’s easy to overlook the enduring power of printed marketing materials. These tangible assets can wield...
22 views0 comments
Barb Ferrigno
Apr 5, 20243 min read
Mastering The Art Of Impulse Buying: Strategies For Boosting Sales
In the bustling world of retail, every square inch of your store presents an opportunity to drive sales. While strategic merchandising...
29 views0 comments
Barb Ferrigno
Apr 4, 20244 min read
What is Share of Voice?
Share of voice (SOV) is a marketing metric that measures the amount of media exposure a brand gets compared to its competitors. It...
26 views0 comments
Barb Ferrigno
Apr 1, 20244 min read
5 Traits of the Best Marketing Leaders
Visionary Thinking The hallmark of exceptional marketing leaders lies in their visionary thinking. These leaders possess a remarkable...
16 views0 comments
Barb Ferrigno
Mar 8, 20243 min read
10 Ultimate Tips before you hire a Marketing Team
Pexels Hiring a marketing team is a crucial step for any business aiming to enhance its presence in the competitive digital landscape. A...
23 views0 comments
Barb Ferrigno
Mar 7, 20248 min read
Remarketing — what it is, how it works, and more
by The Adobe Experience Cloud Team Your company’s marketing team works hard to bring visitors to your website. More often than not,...
8 views0 comments
Barb Ferrigno
Feb 23, 20243 min read
5 Ways to Improve the Performance of SMS Marketing Efforts
Pexels With the ever-changing digital world of today, SMS marketing has become a potent tool for organizations looking to connect with...
15 views0 comments
Barb Ferrigno
Feb 13, 20244 min read
Visual Storytelling In Marketing: Crafting Compelling Narratives
In an era saturated with information, standing out to capture and retain audience attention is more vital and challenging than ever....
64 views0 comments
Barb Ferrigno
Feb 7, 202410 min read
What is Inbound Marketing For SaaS Companies?
Inbound marketing has been the ultimate solution for businesses to drive genuine and organic customers. And this is no different for the...
20 views0 comments
Barb Ferrigno
Jan 2, 20244 min read
What is the purpose of marketing automation software?
Marketing has just been made easier and more effective, at the same time. How? Through marketing automation software. But wait, what is...
48 views0 comments
Barb Ferrigno
Dec 22, 20233 min read
Influencer Marketing for Business Explained
As we near the end of 2023, it's interesting to see that 67% of brands [1] have fully embraced influencer marketing, dedicating more of...
64 views0 comments
Barb Ferrigno
Dec 7, 20233 min read
The Importance of Understanding Your Target Audience in Marketing
Source Understanding your target audience is the compass guiding successful marketing endeavors, steering businesses toward relevance and...
87 views0 comments
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