The Ultimate Guide on How to Market Your Restaurant in 2023
Running a restaurant is no cakewalk - especially with the never-ending search for ways to increase foot traffic, attract new customers,...
top of page
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
Search
Barb Ferrigno
- May 5
- 6 min
The Marketing Mix and the 7 Elements of Marketing
The classic marketing mix, as defined in 1948 by James Culliton, a professor of Marketing at Harvard University, and later extended by...
18 views0 comments
Barb Ferrigno
- May 5
- 3 min
How to Maintain Variety & Consistency In Your Marketing Mix
Pexels The success of every company depends on its ability to keep its marketing mix interesting and fresh. A company's marketing...
10 views0 comments
Barb Ferrigno
- Apr 25
- 4 min
The 7 Most Effective Marketing Channels in 2023
Pexels In today's fast-paced business world, it's essential for companies to keep up with the latest marketing trends and strategies....
9 views0 comments
Barb Ferrigno
- Apr 25
- 4 min
The 7 Most Effective Marketing Channels in 2023
Source: Pexels In today's fast-paced business world, it's essential for companies to keep up with the latest marketing trends and...
25 views0 comments
Barb Ferrigno
- Apr 25
- 3 min
5 Proven Marketing Strategies to Grow Your Spa Center Business
People are under constant pressure to produce and deliver in today's fast-paced world. People frequently experience stress and anxiety,...
5 views0 comments
Barb Ferrigno
- Apr 13
- 4 min
Traditional Marketing Techniques That Still Work Today
Pexels It's easy for businesses to get sucked into the buzz surrounding digital marketing strategies in today's digital age. But, if done...
23 views0 comments
Barb Ferrigno
- Mar 30
- 4 min
What is market positioning: definition and keys to achieve it?
It goes without saying that we live in a world saturated with products and services and that for your product or brand to be as...
20 views0 comments
Barb Ferrigno
- Mar 30
- 5 min
What Is International Marketing? Concept And Strategies
International marketing is a business management technique, through which the company intends to make a profit, taking advantage of the...
3 views0 comments
Barb Ferrigno
- Mar 30
- 3 min
Digital Marketing Hacks: How to Get Big Results on a Small Budget
Image Source One of the most common hurdles small businesses face is having no money at first but having to do marketing. One of the...
12 views0 comments
Barb Ferrigno
- Mar 23
- 3 min
How to Sharpen Your Disability Insurance Marketing
Many agents and brokers find disability insurance marketing difficult. It is not only a niche market, but it also necessitates a thorough...
8 views0 comments
Barb Ferrigno
- Mar 23
- 4 min
The Importance of Data Archiving for Marketing
Data is the pulse of modern marketing. The power to gather, retain, and interpret immense amounts of information has completely...
7 views0 comments
Barb Ferrigno
- Feb 27
- 3 min
Most Effective Marketing Strategies for Financial Services
Financial services firms face the daunting task of standing out in today's fast-paced and competitive business landscape. While the...
13 views0 comments
Barb Ferrigno
- Feb 26
- 3 min
The Top Online Marketing Strategies for Your Business
When it comes to the modern economy, business, and the technology influencing it all, there are many areas of life and work that have...
8 views0 comments
Barb Ferrigno
- Feb 23
- 5 min
How does marketing help boost sales of your business?
Marketing is the process in which companies formulate a strategy and put it into action to promote the sale of a service or product....
5 views0 comments
Barb Ferrigno
- Feb 18
- 3 min
Tips for Successful Medical Equipment Marketing
In the world of medical equipment marketing, success necessitates a careful balance of effective strategies that can aid in the...
21 views0 comments
Barb Ferrigno
- Feb 18
- 3 min
Importance of Web Design in a Digital Marketing Strategy
In today's digital age, any business that wants to succeed must have a strong online presence. And, when it comes to establishing that...
25 views0 comments
Barb Ferrigno
- Feb 17
- 5 min
What is the Problem Statement and How Should it be Framed?
All scientific articles aim to add new ideas to the literature, revise known observations, or find new solutions to a problem. As a...
25 views0 comments
Barb Ferrigno
- Feb 17
- 4 min
5 Marketing Management Concepts you Need to Know
There are 5 marketing management concepts that focus on the actions of companies around the world. These concepts, when applied and...
16 views0 comments
Barb Ferrigno
- Feb 17
- 4 min
What is Performance Marketing or Results Marketing? Definition and advantages
Performance Marketing or Results Marketing is a system in which the advertiser pays for the results obtained in the digital medium....
8 views0 comments
bottom of page