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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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7 Marketing Truths You Can Ignore
By: Wendy Dessler You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat,...
Barb Ferrigno
Jul 29, 20224 min read
9 views
Why You Need a Sales & Marketing Process Flow to Achieve Alignment
By: Alex Buckles In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges...
Barb Ferrigno
Jul 29, 20223 min read
22 views
Tips for Marketing for the Eyes of The Buyer
Marketing is all about finding ways to grab your target audience's attention–whether through words or images. Unfortunately, we all have...
Barb Ferrigno
Jun 27, 20224 min read
14 views
B2B Marketing Strategies for a Post-Pandemic Environment
By Kartik Anand 2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their...
Barb Ferrigno
Jun 24, 20223 min read
3 views
How to Start and Market Your Photography Business
Whether you enjoy taking photos or you’ve simply always been attracted to this visual medium, you might be thinking about starting your...
Barb Ferrigno
Jun 17, 20223 min read
9 views
How To Use Data and Analytics to Improve Your Marketing Efforts
Marketing today means using data and analytics to determine which tactics and strategies have the highest return on investment (ROI) and...
Barb Ferrigno
Jun 16, 20224 min read
13 views
Analysing Successful Marketing Campaigns
A Closer Look At Some Successful Campaigns When talking about marketing most will automatically bring up the usual suspects. Promo codes,...
Barb Ferrigno
May 25, 20222 min read
6 views
Can Inexpensive Viral Marketing Succeed?
Does Cheap Viral Marketing Actually Work? The undeniable truth is that effective marketing is expensive. You generally get what you pay...
Barb Ferrigno
May 25, 20222 min read
7 views
5 Marketing Tips for Your Businesses Social Media Accounts
A constant presence on social media should be part of your business strategy. This will give you the exposure you need to grow and expand...
Barb Ferrigno
May 12, 20223 min read
13 views
8 Steps To Effective Marketing Campaign Management
Starting a business is perhaps one of the best strategies to earn a living. As a business owner, you’ll have the freedom to make your...
Barb Ferrigno
Mar 29, 20226 min read
66 views
Important Components of a Brilliant Marketing Message
When making a marketing message, your primary objective is to convey an idea to your target audience. This idea is always based on the...
Barb Ferrigno
Feb 14, 20225 min read
68 views
Tips to boost holiday sales in 2021 with Websites + Marketing
by Stacy Hartman This article was originally published on Feb. 23, 2021, and updated on Nov. 15, 2021. With all the buzz around supply...
Barb Ferrigno
Dec 3, 202113 min read
3 views
How to Start a Successful Marketing Agency from Scratch
Marketing is at the center of every business strategy, helping brands find authentic ways to reach their customers, gain their trust, and...
Barb Ferrigno
Oct 19, 20214 min read
38 views
Tips to Take Recruitment Marketing to the Next Level and Hire the Best Talent in 2021
Modern job seekers have the luxury of choosing the brands they want to work with, simply because there are so many employers to choose...
Barb Ferrigno
Oct 18, 20214 min read
8 views
Ways To Unlock Your Leadership Careet In Marketing
Being a successful leader in any career path takes hard work and lots of effort. The more employees that you have working underneath you,...
Barb Ferrigno
Sep 28, 20213 min read
22 views
10 Marketing Collaterals You Need For Your Business Now
Marketing collateral refers to pieces of content that convey the company’s brand message in the proper sense. Customers who are stuck at...
Barb Ferrigno
Sep 24, 20214 min read
20 views
5 Marketing Strategies to Grow your Business
There are more ways available than ever before to grow your business. You can take your pick among a wide variety of new strategies. Many...
Barb Ferrigno
Aug 2, 20213 min read
6 views
4 Important Characteristics of a Successful Marketing Professional
There are many reasons why a career in marketing is one that is in such high demand right now. Marketing professionals know how to help a...
Barb Ferrigno
Jul 29, 20214 min read
44 views
5 Ways to Market your Business
Having a shoestring budget should not derail your business success in 2021. Discussed here are five cost-effective marketing strategies...
Barb Ferrigno
Jul 23, 20213 min read
21 views
5 Marketing Strategies to Grow your Business
There are more ways available than ever before to grow your business. You can take your pick among a wide variety of new strategies. Many...
Barb Ferrigno
Jul 22, 20213 min read
16 views
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