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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Marketing Automation Can Improve Your Creative Team’s Workflow
by By: Rena Gadimova Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed...
Barb Ferrigno
Oct 13, 20224 min read
Effective Tips for Planning a Successful Media Event
Whether you’re launching a new product or informing your audience about some major changes within the company, media publicity is a great...
Barb Ferrigno
Sep 28, 20223 min read
3 Tips For Staying Better Organized When Working In Sales
For most jobs, getting and staying organized can make a world of difference in how successful you’re able to be. But in jobs like sales,...
Barb Ferrigno
Sep 16, 20222 min read
6 Ways to Finance Your Marketing Campaign
Source As a small business operating today, there's only so much you can do to draw in customers before biting the bullet and shelling...
Barb Ferrigno
Sep 16, 20224 min read
How to Tap into the Power of Influencers
By: Lisa Marcyes Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines...
Barb Ferrigno
Aug 1, 20224 min read
How to Drive Considered Purchases in Consumer Marketing
By: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where...
Barb Ferrigno
Aug 1, 20224 min read
A 3-Point Health Check for Your Marketing Strategy
By: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern...
Barb Ferrigno
Aug 1, 20226 min read
How to Find a Marketing Automation Platform That Grows With You
By: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers...
Barb Ferrigno
Aug 1, 20225 min read
How to Drive Considered Purchases in Consumer Marketing
By: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where...
Barb Ferrigno
Jul 29, 20224 min read
How to Tap into the Power of Influencers
By: Lisa Marcyes Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines...
Barb Ferrigno
Jul 29, 20224 min read
7 Marketing Truths You Can Ignore
By: Wendy Dessler You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat,...
Barb Ferrigno
Jul 29, 20224 min read
Why You Need a Sales & Marketing Process Flow to Achieve Alignment
By: Alex Buckles In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges...
Barb Ferrigno
Jul 29, 20223 min read
Tips for Marketing for the Eyes of The Buyer
Marketing is all about finding ways to grab your target audience's attention–whether through words or images. Unfortunately, we all have...
Barb Ferrigno
Jun 27, 20224 min read
B2B Marketing Strategies for a Post-Pandemic Environment
By Kartik Anand 2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their...
Barb Ferrigno
Jun 24, 20223 min read
How to Start and Market Your Photography Business
Whether you enjoy taking photos or you’ve simply always been attracted to this visual medium, you might be thinking about starting your...
Barb Ferrigno
Jun 17, 20223 min read
How To Use Data and Analytics to Improve Your Marketing Efforts
Marketing today means using data and analytics to determine which tactics and strategies have the highest return on investment (ROI) and...
Barb Ferrigno
Jun 16, 20224 min read
Analysing Successful Marketing Campaigns
A Closer Look At Some Successful Campaigns When talking about marketing most will automatically bring up the usual suspects. Promo codes,...
Barb Ferrigno
May 25, 20222 min read
Can Inexpensive Viral Marketing Succeed?
Does Cheap Viral Marketing Actually Work? The undeniable truth is that effective marketing is expensive. You generally get what you pay...
Barb Ferrigno
May 25, 20222 min read
5 Marketing Tips for Your Businesses Social Media Accounts
A constant presence on social media should be part of your business strategy. This will give you the exposure you need to grow and expand...
Barb Ferrigno
May 12, 20223 min read
8 Steps To Effective Marketing Campaign Management
Starting a business is perhaps one of the best strategies to earn a living. As a business owner, you’ll have the freedom to make your...
Barb Ferrigno
Mar 29, 20226 min read
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