Articles Library | Concept Marketing Group

Articles Library

Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail, email, lead generation, marketing, social media and more. Come back often as we are adding content on a daily basis. If you would like to contribute, email us. We will respond withhin 24 hours.

9 Ways Content Marketing Generates Leads and Closes Sales

spagnolabarbara

6 days ago
6 min

9 Ways Content Marketing Generates Leads and Closes Sales

By Robert W. Bly The following excerpt is from Robert W. Bly’s The Content Marketing Handbook Content marketing performs nine functions...

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3 Revenue-Increasing Reasons Why You Should Use a Podcast in Your Content Marketing Strategy

spagnolabarbara

6 days ago
3 min

3 Revenue-Increasing Reasons Why You Should Use a Podcast in Your Content Marketing Strategy

By Millette Jones In a world full of misleading internet marketing ads, solid value-based content stands above the noise. Content...

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B2B Marketing Strategies for a Post-Pandemic Environment

spagnolabarbara

6 days ago
3 min

B2B Marketing Strategies for a Post-Pandemic Environment

By Kartik Anand 2020 was a year that many business owners and entrepreneurs would like to forget, both in terms of how it impacted their...

1 view

How to Build Lifelong Relationship With Content Marketing

spagnolabarbara

7 days ago
3 min

How to Build Lifelong Relationship With Content Marketing

By Yakup Özkardes-Cheung The concept of "content marketing" has been around for the last two decades, but it's only now gaining traction...

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8 Content Marketing Ideas to Strengthen Your Bottom Line

spagnolabarbara

7 days ago
3 min

8 Content Marketing Ideas to Strengthen Your Bottom Line

By John Boitnott There’s no question that the current health and economic crisis has shifted priorities for small businesses. However,...

5 views

Every Content Marketer Should Use These 9 Tools

spagnolabarbara

7 days ago
6 min

Every Content Marketer Should Use These 9 Tools

By Kelsey Raymond Sixty-five percent of total eCommerce sessions were generated through search in 2019, and the global e-Commerce market...

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6 Key Tips to Level Up Your Content Marketing Strategy

spagnolabarbara

7 days ago
5 min

6 Key Tips to Level Up Your Content Marketing Strategy

by Kevin Leyes When it comes to a business's activities and initiatives online, content marketing is absolutely critical to a digital...

0 views

I Didn't Feel Seen. I Didn't Feel Heard.

spagnolabarbara

7 days ago
2 min

I Didn't Feel Seen. I Didn't Feel Heard.

Several years ago, I went on a date with a man who had A LOT to tell me about himself. In the span of 45 minutes, he talked and talked...

1 view

The Do's And Don'ts Of Infographic Design

spagnolabarbara

Jun 23
3 min

The Do's And Don'ts Of Infographic Design

In today's world, data is king. And one of the best ways to present data is through infographics. Infographics are a visual...

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Leveraging Data for a Better Retail Experience

spagnolabarbara

Jun 23
1 min

Leveraging Data for a Better Retail Experience

“Infographic created by Fiserv”

3 views

X Digital Marketing Tools Small Businesses Should Consider

spagnolabarbara

Jun 22
3 min

X Digital Marketing Tools Small Businesses Should Consider

Pexels Small businesses do not have access to the huge marketing budgets that large corporations have. Back in the day, that made...

7 views

How to Leverage a Boundaryless Organization

spagnolabarbara

Jun 22
5 min

How to Leverage a Boundaryless Organization

The idea of a boundaryless organization was coined in 1990 by Jack Welch, the then chair of General Electric, who was determined to break...

1 view

What Are Ongoing Costs for Running a Business Website?

spagnolabarbara

Jun 22
3 min

What Are Ongoing Costs for Running a Business Website?

Photo by Tranmautritam So, you are wanting to create a website for your business? Business websites are more important today than they...

4 views

Forget B2B or B2C - this is the way to approach Events!

spagnolabarbara

Jun 20
2 min

Forget B2B or B2C - this is the way to approach Events!

There are 5 Things you need to see in this email! If you are an EXHIBITOR, check out #4! 1) We talk about B2B and B2C, but we don't...

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Deep Connection & Trust

spagnolabarbara

Jun 20
2 min

Deep Connection & Trust

Have you ever been told a story where you had to wait and guess what the message or the moral of the story was? The same concept applies...

3 views

Entering Into a Saturated Market? You Can Still Succeed!

spagnolabarbara

Jun 18
3 min

Entering Into a Saturated Market? You Can Still Succeed!

By Tommy Wyher Offering a superior service or product at the right price can help small businesses compete with corporate juggernauts....

2 views

7 Ways to Make Outsourcing a Success Time After Time

spagnolabarbara

Jun 18
4 min

7 Ways to Make Outsourcing a Success Time After Time

The following excerpt is from Scott Duffy’s book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books | IndieBound Today,...

6 views

8 Simple Ways to Make Social Media Work for Your Business

spagnolabarbara

Jun 18
4 min

8 Simple Ways to Make Social Media Work for Your Business

by Scott Duffey The following excerpt is from Scott Duffy's book Breakthrough. Buy it now from Amazon | Barnes & Noble | Apple Books |...

2 views

Video & SEO Workflow to Optimize for Rankings

spagnolabarbara

Jun 17
6 min

Video & SEO Workflow to Optimize for Rankings

When inbound marketing was brand new, marketers had a revelation that it’s not enough to publish a lot of content – it had to be valuable...

6 views

What's Your (re)Purpose?

spagnolabarbara

Jun 17
2 min

What's Your (re)Purpose?

So, you've decided to start CREATING LONG FORM VIDEO CONTENT FOR YOUR BUSINESS… Wonderful! REMINDER: You can REPURPOSE your long-form...

2 views