Spam Traps: What They Are and How to Avoid Them
By: Dayana Cadet Validity Spam traps are email addresses with the sole function of identifying and catching, well, spammers....
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
- 4 days ago
- 6 min
What is List Hygiene? Plus, 3 Tips to Clean Your Email List
By: Dayana Cadet Validity The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine won’t...
1 view0 comments
Barb Ferrigno
- 4 days ago
- 4 min
What is Subscriber Data Management for Email Marketing?
by Dayana Cadet Validity Consumers expect highly personalized experiences when engaging with your brand. If you fail to meet them on...
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Barb Ferrigno
- 4 days ago
- 5 min
How to Prevent Mailbombing & Protect Your Sender Reputation
by Validity Email abuse and security risks have evolved significantly in recent years. But one decades-old threat remains difficult for...
1 view0 comments
Barb Ferrigno
- 4 days ago
- 6 min
Dynamic Search Ads Explained & How Best to Use Them in Your Strategy
Amy Bishop Dynamic search ads refer to a type of campaign that allows advertisers to capitalize on queries that might not have otherwise...
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Barb Ferrigno
- 4 days ago
- 7 min
Share of Voice: What Is It and How Can You Increase Yours?
Brian Moseley If you’ve been in marketing for any period of time, you’ve probably heard the phrase “share of voice”—but you might have...
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Barb Ferrigno
- 4 days ago
- 4 min
5 SEM Hacks to Improve Your Ad Campaigns
by Kelly Lyons Search engine marketing (SEM) is a valuable method to earn the coveted top spot on SERPs. But it’ll take more than a big...
3 views0 comments
Barb Ferrigno
- 4 days ago
- 5 min
What Is Online Marketing?
by Semrush Team What Is Online Marketing? Online marketing is the delivery of marketing content across multiple digital channels,...
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Barb Ferrigno
- 4 days ago
- 3 min
Insights on How to Achieve the Greatest Marketing Impact
By: Vicki Scheele Not all marketing activities are created equal. Some yield great results. Some involve lots of marketing effort. Some...
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Barb Ferrigno
- 5 days ago
- 6 min
5 Brands that Centered Digital Transformation Around Customers
By: Giselle Abramovich A keen focus on customer experience is helping enterprises compete and win in today’s highly competitive business...
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Barb Ferrigno
- 5 days ago
- 3 min
Content Diversification Leads to Greater Revenue Gains
By: Jennifer Tomlinson Marketing is an industry that has exploded in a million directions. From print advertisements grew blogging and...
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Barb Ferrigno
- 5 days ago
- 3 min
Data-Driven Marketing | How To Build And Execute An Effective Data Strategy
By: Linda Schumacher Marketing teams often hear a mandate from their CMOs: “Be data-driven.” That’s because the pressure is on for...
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Barb Ferrigno
- 5 days ago
- 4 min
The Office of the Future | Working From Home
By: Rena Gadimova Is the office of the future more like your home? We like to make our spaces our own. Now so many of us are working from...
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Barb Ferrigno
- 5 days ago
- 5 min
Business Continuity | Reinvention & Digital Transformation
By: Rena Gadimova When COVID-19 showed up and became a global pandemic, no one had a playbook – let alone the definitive one – on how to...
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Barb Ferrigno
- 5 days ago
- 4 min
Why Digital Transformation Is Crucial for Marketing and Sales Alignment
by Mathias Johnson Any time we look to change the status quo, there will be roadblocks, hurdles, and growing pains. But when it comes to...
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Barb Ferrigno
- 5 days ago
- 3 min
Guide to Gain More Insight on Current Marketing Trends
The world of digital marketing is constantly changing, which makes it important to stay up-to-date with the latest trends to expand your...
6 views0 comments
Barb Ferrigno
- Nov 25
- 3 min
Tips To Keep Your Small Business Safe From Unscrupulous Employees
Employees are the strength of an organization as they can drive growth and achieve targets. But they may also become the weakest link...
6 views0 comments
Barb Ferrigno
- Nov 24
- 4 min
6 Ways Car Sharing Makes Car Ownership More Sustainable and Eco-Friendly
Modern society makes very bold steps in the direction of sustainability and green environmental practices. So, it shouldn't be that big a...
5 views0 comments
Barb Ferrigno
- Nov 24
- 3 min
Top Tips for Leaving an Excellent First Impression
Did you know that when you’re meeting someone for the first time, they form their opinion about you within the first 17 seconds? That's...
6 views0 comments
Barb Ferrigno
- Nov 22
- 4 min
Perfecting the art of Finding the Perfect Name for Your Business
If you're kickstarting your own business, one of the major decisions you'll have to make will be choosing your company's name. When you...
12 views0 comments