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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Here's Where the Smart A.I. Money Is Going Next
BY JOE PROCOPIO, FOUNDE TEACHINGSTARTUP.COM @JPROCO The crazy thing about what a lot of folks are calling artificial intelligence these...
Barb Ferrigno
Sep 28, 20234 min read
Maximizing Your Brand Visibility with Promotional Products
Image credit Your brand is more than just a logo or tagline; it's the essence of your business. And, in an extremely competitive market,...
Barb Ferrigno
Sep 27, 20233 min read
How to Get Your Company Started With Generative A.I.
BY PETER COHAN, FOUNDER PETER S. COHAN & ASSOCIATES@PETERCOHAN Generative AI -- technology that creates text, images, video, and computer...
Barb Ferrigno
Sep 26, 20233 min read
Financial Bookkeeping Is a Headache for Business Owners. Forthcoming A.I. Tools Could Make It Better
Bookkeeping --a tedious, but crucial, task for business owners--could improve with the help of A.I. tools . Bookkeeping platforms have...
Barb Ferrigno
Sep 26, 20233 min read
How Generative A.I. Helps This $3.5 Billion Startup Grow Faster
BY PETER COHAN, FOUNDER PETER S. COHAN & ASSOCIATES@PETERCOHAN How can a founder turn their successful business idea into a fast-growing...
Barb Ferrigno
Sep 26, 20233 min read
Event Feedback Basics–Part 2: Strategic Feedback vs. Ad-hoc Feedback
by John Hunter It’s understandable why meeting and event feedback often gets neglected by marketers and event planners. After all,...
Barb Ferrigno
Sep 26, 20233 min read
7 Tips to Create Webinar Content Your Audience Will Love
by John Hunter Webinars, once an overlooked content marketing strategy, are now gaining significant importance. And it's not hard to see...
Barb Ferrigno
Sep 26, 20235 min read
Event Feedback Basics--Part 1: Learning How to Listen
by John Hunter Despite working in a digital age that’s made it easier than ever to meet with people and conduct business virtually,...
Barb Ferrigno
Sep 26, 20233 min read
More than Surveys: How to Gather Key Data Onsite at Your Events
by John Hunter It's a marketer's business to know just about everything their prospects and customers are doing on their website and...
Barb Ferrigno
Sep 26, 20233 min read
Event Planning for Accessibility: Tips and Best Practices
by John Hunter Accessibility and inclusion have always been important, but with rising numbers of people living with a disability, it's...
Barb Ferrigno
Sep 26, 20238 min read
Webinar--How a Corporate Negotiated Hotel Program Changes the Game
by John Hunter Lodging costs can comprise up to 40% of a company’s total travel and entertainment expenses, providing a large...
Barb Ferrigno
Sep 26, 20231 min read
35 Ways to Promote Your Event For Free
by John Hunter Once your event plans are in motion, it’s important to start promoting your event to help get the word out and get people...
Barb Ferrigno
Sep 26, 20233 min read
Event Technologist: How to Become an Event Tech Expert
by John Hunter Event tech is growing, and it's here to stay. However, only 38% of respondents to a recent EventMB survey consider...
Barb Ferrigno
Sep 26, 20237 min read
Effective Crowd Management Tips for Safe and Successful Events
by John Hunter Planning an awesome in-person event with hundreds or thousands of attendees? As exciting as that is for your event...
Barb Ferrigno
Sep 26, 20236 min read
Event Planning for the Future: 6 Things to Consider
by John Hunter Unexpected. Unprecedented. For meeting and event planners, 2020 has been unlike any other year. While you plan every day...
Barb Ferrigno
Sep 26, 20236 min read
Why is Voice Search Essential for SEO on Every Website
For businesses of all sizes operating in today's digital environment, staying ahead in the SEO (Search Engine Optimisation) field is...
Barb Ferrigno
Sep 26, 20236 min read
Restaurant Management Tips and Tricks for Business Owners
Image Source In the bustling world of the restaurant industry, success is a blend of taste, innovation, and management acumen. Whether...
Barb Ferrigno
Sep 25, 20236 min read
Resources for Labor-Force Struggling Business Owners
Image Source In today's rapidly evolving business landscape, labor-force challenges are becoming increasingly complex for business...
Barb Ferrigno
Sep 25, 20236 min read
How Businesses Benefit from Partnerships in Employee Recruitment
Image Source In today's competitive business landscape, the quest for top-tier talent is more challenging than ever. Companies are not...
Barb Ferrigno
Sep 25, 20237 min read
Digital Events 2023: Tips For Hosting Successful Digital Events
by John Hunter It’s a scenario we are all too familiar with. You log on to your computer to start your day, excited by the prospect of an...
Barb Ferrigno
Sep 24, 20237 min read
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