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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Leadership Lessons from Legendary CEOs: How to Inspire and Motivate Your Team
Leadership is key to success in any organization, and the Inspiration and Motivation of a team can determine its outcome. Legendary CEOs...
Barb Ferrigno
Jul 10, 20236 min read
The Role of Vulnerability in Building Trust and Creating a Positive Work Environment
Vulnerability is the act of allowing oneself to be exposed emotionally, mentally, and physically. When it comes to building trust and...
Barb Ferrigno
Jul 10, 20235 min read
How To Use Storytelling To Persuade and Influence Your Audience In Corporate Speaking
Storytelling is a tool used in all kinds of careers. Whether you’re a company CEO or a salesperson just starting out, storytelling...
Barb Ferrigno
Jul 10, 20237 min read
The Benefits of a Customer-Centric Company Culture
Customers make or break any business. Without a consistently growing base of loyal and satisfied customers, a company cannot survive for...
Barb Ferrigno
Jul 10, 20235 min read
The Power of a Purpose-Driven Business: How to Inspire Your Team and Customers
Want to keep employees and customers alike? Providing a purpose within your business is an excellent place to start. People who feel they...
Barb Ferrigno
Jul 10, 20236 min read
The Role of Data-Driven Decision Making In Modern Business Leadership
How many leaders do you think built their success based on gut decisions? The number is probably much smaller than you think. Many...
Barb Ferrigno
Jul 10, 20237 min read
5 Ways to Ensure Remote Team Members Feel Included In A Hybrid Work Model
Remote and hybrid work has led to employees having more flexibility and less stress over a commute. Overall, people who work remotely...
Barb Ferrigno
Jul 10, 20236 min read
The Top 5 Ways to Encourage Teamwork and Collaboration Within Your Company Culture
A company’s success is not solely dependent on individual efforts but on the collective work of a team. Teamwork and collaboration are...
Barb Ferrigno
Jul 10, 20235 min read
Chris Dyer on leadersHum’s Powerlist Top 50 Biggest Voices in Leadership in 2023
Numerous amazing resources are available to new and established leaders who want to practice and grow their leadership skills and...
Barb Ferrigno
Jul 10, 20233 min read
Fostering a Culture of Resilience: Strategies for Managing Stress in the Modern Workplace
Stress has become an inevitable part of modern-day work culture. In the fast-paced and ever-evolving business world, employees are often...
Barb Ferrigno
Jul 10, 20236 min read
Best Practices for Conducting Employee Performance Evaluations and Feedback
Employee performance evaluations and feedback are essential to managing a business, yet they can be stressful for managers and employees....
Barb Ferrigno
Jul 10, 20236 min read
How AI Can Help Small Businesses Compete with Larger Companies
Many people see AI as a threat to the little guy, but how can it help? Big businesses have more resources to spend, giving them leeway...
Barb Ferrigno
Jul 10, 20236 min read
The Power of Empathy in Leadership: Building Stronger Teams and Better Businesses
“Empathy” has become a bit of a buzzword in the past few years. People include it with terms like compassion and emotional intelligence,...
Barb Ferrigno
Jul 10, 20236 min read
Leadership in Times of Crisis: Strategies for Leading Teams Through Uncertain Times
In today’s world, Crisis Leadership is essential. The world has faced various challenges that have required leaders to step up and...
Barb Ferrigno
Jul 10, 20236 min read
Team Building Activities: 5 Fun and Effective Ways to Build Trust and Improve Collaboration
If the phrase “team building activities” sends a shiver down your spine, you’re not alone. Often activities planned to build trust and...
Barb Ferrigno
Jul 10, 20237 min read
The Future of Work: How Remote Work is Changing the Business Landscape
How we work has been rapidly changing, and that will only continue. One of the biggest drivers of this change is remote work. Remote...
Barb Ferrigno
Jul 10, 20236 min read
Did You Pick up the right one??
Picking the Right Username One of the first things most people see when visiting an account is the username. When determining your TikTok...
Barb Ferrigno
Jul 10, 20232 min read
How Small Businesses Can Make The Most Of Customer Data
Small businesses are increasingly turning to customer data as a strategic tool to drive growth and enhance their competitive edge in the...
Barb Ferrigno
Jul 10, 20232 min read
Tips for Organizing and Decluttering Your Home
Maintaining an organized and clutter-free home can have numerous benefits, including reduced stress, increased productivity, and enhanced...
Barb Ferrigno
Jul 10, 20233 min read
Unleashing the Power of PPC: Exploring its Modern Importance
In today's digital landscape, businesses face fierce competition for online visibility and customer engagement. Pay-Per-Click (PPC)...
Barb Ferrigno
Jul 10, 20233 min read
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