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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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What Is Native Advertising? Beginner's Guide to Native Ads
Michelle Ofiwe Semrush What Is Native Advertising? Native advertising (also known as sponsored content or spon con) involves creating...

Barb Ferrigno
May 20, 20225 min read


Have You Noticed an Increase in Digital Advertising Costs?
With the world turning to online solutions due to several countries going into lockdown the price of advertising appears to be...

Barb Ferrigno
Jul 30, 20204 min read


Want Customers to Buy? Use These Tested Advertising Strategies That Actually Work.
Craig Simpson Author and Owner of Simpson Direct, Inc. Is a long subject line better than short? Do green envelopes do better around...

Barb Ferrigno
Jun 12, 20205 min read


How to Reach Millions of Europeans With Creative Advertising
Simon Moser Founder of Polygrowth Unconventional advertising has the potential to bring glory and fame to your brand. That is no secret....

Barb Ferrigno
Jun 12, 20205 min read


Advertising is Changing -- Know How to Lean into the Change
John Rampton Entrepreneur and Connector It's more important than ever that organizations harness the power of creativity . This isn't...

Barb Ferrigno
Jun 12, 20203 min read


Top Three Advertising Types
Advertising can be defined as sponsored communication promoting an idea, product, or service. Thomas J. Barratt is thought of as the...

Barb Ferrigno
Apr 24, 20202 min read


What Happened To Print Advertising?
by Matt Zucker CMO Network Buying a magazine at a newsstand feels so special now. At $5.99, $7.99 or more, it's pricey compared to the...

Barb Ferrigno
Jan 11, 20204 min read
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