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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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If you are involved in a business that involves trade shows, business meetings, presentations or any type of exhibition you need a banner...
Barb Ferrigno
Jan 24, 20194 min read
Is Native Advertising Sustainable For The Long Haul?
by Jayson DeMers I demystify SEO and online marketing for business owners Have you ever come close to clicking on an article headline,...
8 views0 comments
Barb Ferrigno
Jan 24, 20193 min read
How CMOs Can Use Advanced TV Advertising Strategies To Reach Target Demographics
by Steve Olenski I think I need to buy a new suit. It seems I’m getting invited to a funeral for the death of TV every other day. Here’s...
6 views0 comments
Barb Ferrigno
Jan 24, 20194 min read
Omnichannel Advertising Is More Than Just A Buzzword
POST WRITTEN BY J.D. Blair President/Creative Director at Mad Men Marketing, overseeing the strategic expansion, and creative direction...
1 view0 comments
Barb Ferrigno
Jan 24, 20194 min read
How Visual Advertising Will Change Marketing In 2017
by AJ Agrawal Today, digital advertising is expected to grow to an annual spend over $335 billion by 2020. The industry is booming,...
6 views0 comments
Barb Ferrigno
Jan 24, 20193 min read
Paid Search Ads Pay Off for Lesser-Known Restaurants
Researchers Michael Luca and Weijia Dai wanted to know if paid search ads pay off for small businesses such as restaurants. The answer:...
3 views0 comments
Barb Ferrigno
Jan 24, 20192 min read
Don't Like Advertising? One 'Brave' Startup Has The Answer: Bitcoin
by Joonathan Chester There is a serious problem brewing on the internet. Everyone expects content to be free, content providers accept...
3 views0 comments
Barb Ferrigno
Jan 24, 20193 min read
6 Types Of Native Advertising And How Each Can Benefit Your Business
by Steve Olenski Today’s businesses are seeing a shift in how consumers prefer to learn about brands. Click-through rates for banner ads...
5 views0 comments
Barb Ferrigno
Jan 24, 20193 min read
How to Use Programmatic Advertising and Media Buying to Drive Targeted Traffic and Revenue
by Evan Weber Hey there! Thanks for reading my latest post. Well, you may have heard about or read about what they call "programmatic...
2 views0 comments
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