How to Build Your Brand through Web Design
Sam Sayer Creative director, DeType A successful brand can get you customers, and enable you to keep them at the same time. Also, by...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
- Jul 15, 2019
- 3 min
Your Product Is Your Brand
Steve Tobak Author of Real Leaders Don't Follow Your product is your brand. Its value to customers should be at the very core of how,...
1 view
Barb Ferrigno
- Jul 15, 2019
- 4 min
5 Ways to Build Your Brand That Aren't Social Media Marketing
AJ Agrawal Founder of Verma Media When it comes to building a brand and marketing a business, social media is a powerful tool that all...
4 views
Barb Ferrigno
- Jul 15, 2019
- 4 min
5 Strategies for How to Make Customers Trust Your Brand
Thomas Smale Founder of FE International When your prospects and customers trust you, they are more likely to buy from you. When you have...
10 views
Barb Ferrigno
- Jul 14, 2019
- 4 min
Why Small Businesses Need Strong Logos
Dan Antonelli President and Chief Creative Officer, KickCharge® Creative. You’ve heard the saying about how we get only one chance to...
4 views
Barb Ferrigno
- Jul 14, 2019
- 4 min
4 Ways to Know When It's Time to Rebrand Your Business
Amanda Bowman Marketing and Customer Support Specialist, Crowdspring Many entrepreneurs and business owners believe that a company's...
1 view
Barb Ferrigno
- Jul 14, 2019
- 5 min
10 Instagram Marketing Tools to Help Grow Your Brand on Instagram in 2019
Jonathan Long Founder, Uber Brands One thing that has remained consistent over the past few years is Instagram's potential to put your...
8 views
Barb Ferrigno
- Jul 14, 2019
- 4 min
The Importance of 'Positioning' Your Brand When You're Just Starting Out
Thomas Smale Founder of FE International "Positioning" is a term that gets thrown around a lot but can often be confused with other...
4 views
Barb Ferrigno
- Jul 3, 2019
- 4 min
Strengthen Your Customer Relationships Through Branded Content
by Thomas Allen In the world of social platforms, attention spans are often short. In turn, brands are forced to adapt at breakneck...
5 views
Barb Ferrigno
- Jul 2, 2019
- 5 min
Five Key Steps for a Successful Company Branding Process
by Phil Davis Branding & Naming Expert President of Tungsten Branding Step one: Determine your primary pain point(s) Before embarking on...
6 views
Barb Ferrigno
- Jul 2, 2019
- 4 min
How much does it cost to brand a startup company?
by Phil Davis Branding & Naming Expert President of Tungsten Branding Branding a new business depends on a number of key factors,...
26 views0 comments
Barb Ferrigno
- Jul 2, 2019
- 6 min
8 Mistakes to Avoid When Naming Your Business
by Phil Davis Branding & Naming Expert President of Tungsten Branding When choosing a name for your new company, keep these tips in mind...
5 views
Barb Ferrigno
- Jul 2, 2019
- 3 min
Common Company Naming Mistakes
by Phil DavisBranding & Naming Expert President of Tungsten Branding When it comes to naming a company, abbreviations don’t say much One...
5 views
Barb Ferrigno
- Jul 2, 2019
- 3 min
Company Naming vs. Company Branding
by Phil DavisBranding & Naming Expert President of Tungsten Branding The right company naming starts a conversation. The...
3 views
Barb Ferrigno
- Jul 2, 2019
- 5 min
Rebranding Your Company — Five Steps to Renaming Your Business
by Phil Davis Branding & Naming Expert President of Tungsten Branding So your business made it off the ground, you’re generating revenue,...
1 view
Barb Ferrigno
- Jul 2, 2019
- 4 min
4 Smart Reasons for Changing Your Company Name
by Phil Davis Branding & Naming Expert President of Tungsten Branding The start of most business introductions begins with the mention...
1 view
Barb Ferrigno
- Jul 2, 2019
- 3 min
Finding Your Brand’s True Purpose
by Phil Davis Branding & Naming Expert President of Tungsten Branding Defining your pivot point will empower your brandAs an...
0 views
Barb Ferrigno
- Jun 11, 2019
- 3 min
5 Ways To Build Your Personal Brand
You might have heard a lot about personal branding lately, but just what is it? Essentially, it's a marker developed around your name or...
39 views0 comments
Barb Ferrigno
- Jan 28, 2019
- 4 min
Reasons Why Many Brands Don't Use Schema
If you're planning on improving your page and making it to the top, then it's imperative to have your website in optimum condition and to...
14 views
Barb Ferrigno
- Jan 28, 2019
- 5 min
Bringing emotion into the customer experience
by Mark de Brujin In the unbridled hunger for data it’s easy to forget that, as a brand, we focus on people. Therefore, it is not data,...
3 views0 comments
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