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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Building a Successful Brand Requires You to Keep This 1 Thing in Mind
No one will dispute having a strong corporate brand is an important part of your marketing mix. Where some people get stumped is when the...
Barb Ferrigno
May 13, 20203 min read
When It Comes to Building Your Brand, Every Touch Point Matters
BYNINA OJEDA, FOUNDER AND CEO, PRÊTE @NINAOJEDA In today's market landscape, no entrepreneur can expect to build a successful venture...
Barb Ferrigno
Apr 27, 20204 min read
Here's How You Optimize Your LinkedIn Profile to Strengthen Your Brand and Grow Your Business
BYAMY GEORGE, OWNER, BY GEORGE COMMUNICATIONS @AMYBGEORGE Here's a question I get asked a lot: Do you do SEO on clients' LinkedIn...
Barb Ferrigno
Apr 27, 20203 min read
This Is How to Connect People With Your Brand
BYJOHN HALL, CO-FOUNDER AND PRESIDENT, CALENDAR @JOHNHALL Everyone gets humbled now and then. Before I started Influence & Co., I...
Barb Ferrigno
Apr 27, 20204 min read
How to Keep Your B2B Brand From Becoming Devalued
By John Rougeux, VP Marketing North America at Skyfii Why do business to business (B2B) brands in crowded markets find it nearly...
Barb Ferrigno
Apr 27, 20203 min read
How Content Marketing Can Help Your Company Do More For Less
Alex Ionides Managing Director, Silx If you still think content is more of a supporting act than the star of the show, think again. True,...
Barb Ferrigno
Apr 22, 20203 min read
How to Maximize Your Startup's Content-Marketing Budget
Lucas Miller Founder of Echelon Copy LLC You’re running a new startup and trying your hardest to keep your budget alive -- sound...
Barb Ferrigno
Apr 22, 20203 min read
The Importance of 'Positioning' Your Brand When You're Just Starting Out
Thomas Smale Founder of FE International Positioning" is a term that gets thrown around a lot but can often be confused with other...
Barb Ferrigno
Apr 22, 20205 min read
How Targeted Marketing Can Improve Your Brand's Efficiency
Jim Joseph Marketing Master - Author - Blogger - Dad When trying to connect customers to your brand, you simply can’t make everyone...
Barb Ferrigno
Apr 22, 20202 min read
Your Personal Brand Is Just as Important as Your Business Brand
Haley Hoffman Smith Speaker and Author So, you’re a founder and you’ve created a brand for your company that you’re proud of. But what...
Barb Ferrigno
Apr 22, 20203 min read
Why Content Marketing Is the Ideal and Affordable Branding Strategy for Every Start-Up
Aparajita Choudhury Founder, Hummingword How to remain cash positive is one of the many struggles that haunt start-ups from a very early...
Barb Ferrigno
Apr 21, 20204 min read
Why Personal Branding Is a Secret Weapon
Imran Tariq Co-Founder and CEO of Webmetrix Group Whenever you open Instagram, a slew of posts from "influencers" populate your feed....
Barb Ferrigno
Apr 21, 20203 min read
How to Build an Online Brand that Reflects your Business’ Values
Image Source Building a website or creating social media accounts for your business is easy. The question is how to use these channels to...
Barb Ferrigno
Mar 10, 20204 min read
What Makes a Brand Successful?
In a world dominated by thousands of big companies, businesses have to be at their very best to rise to the top. Some companies always...
Barb Ferrigno
Feb 27, 20203 min read
The Basics of Branding
by John Williams Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand...
Barb Ferrigno
Jan 22, 20203 min read
Your Personal Brand Is Just as Important as Your Business Brand
by Haley Hoffman Smith Speaker and Author So, you’re a founder and you’ve created a brand for your company that you’re proud of. But what...
Barb Ferrigno
Jan 22, 20203 min read
What Brand Colors Can Reveal About Your Business
By: Matt Solar Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business...
Barb Ferrigno
Jan 21, 20204 min read
What Are The Dos And Don’ts Of Brand Management?
by Quora What are the do's and don'ts of managing a brand's reputation? originally appeared on Quora: the place to gain and share...
Barb Ferrigno
Jan 21, 20202 min read
Branded Videos | What Non-Creatives Need to Worry About
by Rashon Dixon More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to...
Barb Ferrigno
Jan 14, 20204 min read
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