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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Why Content Marketing Is the Ideal and Affordable Branding Strategy for Every Start-Up
Aparajita Choudhury Founder, Hummingword How to remain cash positive is one of the many struggles that haunt start-ups from a very early...
Barb Ferrigno
Apr 21, 20204 min read
Why Personal Branding Is a Secret Weapon
Imran Tariq Co-Founder and CEO of Webmetrix Group Whenever you open Instagram, a slew of posts from "influencers" populate your feed....
Barb Ferrigno
Apr 21, 20203 min read
How to Build an Online Brand that Reflects your Business’ Values
Image Source Building a website or creating social media accounts for your business is easy. The question is how to use these channels to...
Barb Ferrigno
Mar 10, 20204 min read
What Makes a Brand Successful?
In a world dominated by thousands of big companies, businesses have to be at their very best to rise to the top. Some companies always...
Barb Ferrigno
Feb 27, 20203 min read
The Basics of Branding
by John Williams Branding is one of the most important aspects of any business, large or small, retail or B2B. An effective brand...
Barb Ferrigno
Jan 22, 20203 min read
Your Personal Brand Is Just as Important as Your Business Brand
by Haley Hoffman Smith Speaker and Author So, you’re a founder and you’ve created a brand for your company that you’re proud of. But what...
Barb Ferrigno
Jan 22, 20203 min read
What Brand Colors Can Reveal About Your Business
By: Matt Solar Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business...
Barb Ferrigno
Jan 21, 20204 min read
What Are The Dos And Don’ts Of Brand Management?
by Quora What are the do's and don'ts of managing a brand's reputation? originally appeared on Quora: the place to gain and share...
Barb Ferrigno
Jan 21, 20202 min read
Branded Videos | What Non-Creatives Need to Worry About
by Rashon Dixon More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to...
Barb Ferrigno
Jan 14, 20204 min read
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