Barb FerrignoJan 14, 20204 minBranded Videos | What Non-Creatives Need to Worry Aboutby Rashon Dixon More so than most areas of marketing, video marketing takes a village. Before the first camera rolls, a strategy has to...
Barb FerrignoJul 29, 20192 minAre you the brand that only reaches out when you want something?By: Valerie Prudente Email marketers can take some advice from Dear Abby: Don’t allow your brand communications to be one-sided. Just as...
Barb FerrignoJul 29, 20194 minWhat Brand Colors Can Reveal About Your BusinessBy: Matt Solar Your brand’s colors can tell more than you can imagine about your business. The psychology of color can help your business...
Barb FerrignoJul 29, 20194 minThe Great Debate: Why Experimentation Matters to BrandingBy: Carla Johnson We spend oodles of hours working out the kinks of our branding. As marketers, we get down to the nitty-gritty of...