Barb FerrignoJul 29, 20223 min3 Things to Know About Customer Success MarketingBy: Wen Chuang We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what...
Barb FerrignoJul 27, 20224 minYour Customer Wants to Be the Hero By: Tanya Svoboda The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How...
Barb FerrignoJul 26, 20226 minGetting Emotional│Building Customer Trust Is Key to Your Brand’s Futureby Rena Gadimova Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model...
Barb FerrignoJun 16, 20223 minNo, the Customer Is Not Always Right. Here's What I Learned From My Worst CustomerWe were opening for lunch. It was the summer of 2006, and the dumplings at my first New York City eatery were ready to roll out to...