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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Find Your Ideal Customer with Account Insights and Profiling
By: Mitch Folks The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a...
Barb Ferrigno
Oct 19, 20224 min read
Customer Happiness | 4 Tips to Measure What Truly Matters
By: Rena Gadimova Do you want happy customers? Of course, you do. No business wants unhappy customers. But how do you know they’re happy?...
Barb Ferrigno
Oct 13, 20223 min read
Create Customer Loyalty Through Outstanding Online Order Packaging
Infographic created by Chicago Tag & Label
Barb Ferrigno
Aug 17, 20221 min read
4 Ways to Win the Hearts of Consumers
By: Alexandra Nation When I was 13, I enjoyed nothing more than spending my Saturday afternoons wandering around the mall. But these...
Barb Ferrigno
Aug 1, 20225 min read
Where Your Customers Go, Your Budget Should Follow
By: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a...
Barb Ferrigno
Aug 1, 20225 min read
5 Factors to Consider When Segmenting Your Customers
By: Yoav Vilner Everyone knows all the usual suspects for customer segmentation. Easily collectible demographic data such as age, gender,...
Barb Ferrigno
Jul 29, 20224 min read
3 Things to Know About Customer Success Marketing
By: Wen Chuang We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what...
Barb Ferrigno
Jul 29, 20223 min read
Your Customer Wants to Be the Hero
By: Tanya Svoboda The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How...
Barb Ferrigno
Jul 27, 20224 min read
Getting Emotional│Building Customer Trust Is Key to Your Brand’s Future
by Rena Gadimova Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model...
Barb Ferrigno
Jul 26, 20226 min read
No, the Customer Is Not Always Right. Here's What I Learned From My Worst Customer
We were opening for lunch. It was the summer of 2006, and the dumplings at my first New York City eatery were ready to roll out to...
Barb Ferrigno
Jun 16, 20223 min read
10 ways to create better predictability in customer service
by Brett Farmiloe Creating predictability in customer service is one of the most challenging things to do for small business owners. It’s...
Barb Ferrigno
Jan 23, 20224 min read
5 Ways to Keep Your Clients Happy with your Services
One of the most common mistakes that home-based businesses make is failing to communicate with their clients. They will not be happy if...
Barb Ferrigno
Jul 21, 20213 min read
Top Strategies to Build a Loyal Customer Base
source: pexels.com Loyalty is the most valuable thing you can cultivate among customers. While finding new potential clients is great,...
Barb Ferrigno
Jul 8, 20215 min read
4 Tips to Follow the Example of iGaming Customer Service Expertise
Honestly when you read this article, you might end up kicking yourself for not already thinking about the tip we are about to give you!...
Barb Ferrigno
Mar 31, 20215 min read
How Technology is Supercharging Customer Loyalty
by TNS Experts Customer loyalty is, in essence, something that all companies should work towards. After all, the whole point of starting...
Barb Ferrigno
Feb 17, 20215 min read
How Can User Testing Platforms Drive Better Customer Experiences
By: Sneha Hatwar Customer Experience is an integral part of every business right now. According to Forbes, 81% of companies view customer...
Barb Ferrigno
Feb 4, 20214 min read
Why is Customer Support Crucial for your Business Success? Subsequent Tips to Improve it!
Source Fifty years ago, customer support was nearly unheard of in business circles. The competition was sparse, and every business had a...
Barb Ferrigno
Feb 2, 20216 min read
How to Create Target Customer Profiles
by Sam Makad There is no successful business without an ever-growing customer base. Since it is one of the essential factors that can...
Barb Ferrigno
Feb 1, 20214 min read
Why Do You Need Customer Due Diligence
by TNS Experts The pandemic and self-isolation year has changed the state of things in almost all areas of our lives. It forced many...
Barb Ferrigno
Feb 1, 20216 min read
6 Ways to Create an Emotionally Enriched Customer Experience
By Sawaram Suthar Today, customer experience has become the focal point for most organizations. Businesses are investing large amounts of...
Barb Ferrigno
Sep 17, 20205 min read
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