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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Your Reputation Matters in Email Marketing. Here's How to Protect It.
By Anna Johansson Email sender reputation can make or break your email campaign. With a good reputation, you'll see higher deliverability...
Barb Ferrigno
Jul 23, 20223 min read
Understand the Relay Function and Master Email Marketing
By Alon Ghelber Although a number of people and organizations refer to email communication as a relic of the past, it remains one of the...
Barb Ferrigno
Jul 23, 20223 min read
Learn How to Engage Gen Z With Email Marketing
Generation Z, the cohort of people born after Millennials, was supposedly the kryptonite of every digital marketer. Gen Zers don't check...
Barb Ferrigno
Jul 23, 20223 min read
Why Automated Email Marketing Is an Essential Tool for Small-Business Owners
By Kokab Rahman Every day, businesses spend thousands on getting their marketing messages across. Regardless of whether the business is...
Barb Ferrigno
Jul 20, 20223 min read
3 Cold-Email-Marketing Tips to Get More Clients Fast
By Jeremy Moser Email marketing is either alive and well or completely ineffective depending on whom you ask. And it almost always comes...
Barb Ferrigno
Jul 20, 20223 min read
Why Every E-Commerce Brand Needs to Be All-In on Email Marketing
By Ross Andrew Paquette Millions of consumers worldwide use email and its use continues to increase throughout the years. Email is one of...
Barb Ferrigno
Jul 20, 20224 min read
Your Email Marketing Is Destined to Fail Without These 3 Essentials
By Scott Baradell Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on...
Barb Ferrigno
Jul 20, 20223 min read
7 Cold-Email Marketing Strategies That Will Heat Up Your Sales
By Himanshu Agarwal There's no question that email marketing is one of the most profitable routes to take for marketers. For every $1...
Barb Ferrigno
Jul 20, 20224 min read
Creating a Social Media Plan for Events
By Cvent To set your brand apart, you need to create a stellar social media plan that not only engages attendees but also gets your brand...
Barb Ferrigno
Jul 7, 20224 min read
Promote Your Event on Facebook with These Easy Steps
By Cvent Guest Did you know that the Facebook events feature is used by around 700 million people every month to promote their events?...
Barb Ferrigno
Jul 7, 20228 min read
4 Ways to Stop Your Emails From Going to Spam
By Liviu Tanase People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they've seen an...
Barb Ferrigno
Jul 4, 20225 min read
5 Email Marketing Habits to Leave Behind
By Liviu Tanase Email is set to have yet another mammoth year: in 2022, the number of emails sent and received every day is expected to...
Barb Ferrigno
Jul 4, 20223 min read
Why Every E-Commerce Brand Needs to Be All-In on Email Marketing
By Ross Andrew Paquette Millions of consumers worldwide use email and its use continues to increase throughout the years. Email is one of...
Barb Ferrigno
Jul 4, 20222 min read
4 Strategies for Better Email Marketing
By Jennifer Spencer While there is no denying that email marketing has incredible potential for e-commerce brands, many struggles to...
Barb Ferrigno
Jul 4, 20223 min read
Your Email Marketing Is Destined to Fail Without These 3 Essentials
By Scott Baradell Think email marketing is all spam? Think again! In a world where marketing pitches come at us from all angles and on...
Barb Ferrigno
Jul 4, 20223 min read
How to Scale Your Home-Based Business Faster with Solo Ads Traffic
Are you looking to get results faster in your home-based business? Whether you're just starting out as an affiliate marketer, or if...
Barb Ferrigno
Jun 11, 20223 min read
Struggling to Generate Leads From Your Email Marketing Campaigns?
You’re not alone. Countless business owners have spent hours upon hours working on email campaigns only to have them fall on deaf ears....
Barb Ferrigno
Apr 12, 20225 min read
5 benefits of Microsoft Outlook email for entrepreneurs
When you’re running a business, image is important. One of our first instincts as human beings is to judge what we see. Perception is...
Barb Ferrigno
Jan 23, 20224 min read
How to calculate the value of an email subscriber
by Beka Rice Quick question: how much is each subscriber on your email list worth to your business? Email marketing campaigns are vital...
Barb Ferrigno
Dec 26, 20217 min read
6 Clever Ways to Grow Your Email Newsletter Using Social Media
BY DAKOTA SHANE, CO-FOUNDER, COPY BUFFS@DAKOTASHANE_NUN Having an engaged email list is undoubtedly one of the most useful assets you can...
Barb Ferrigno
Oct 4, 20213 min read
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