Barb FerrignoOct 4, 20215 minA Primer on 3 Types of Email Autoresponder Campaignsby Robert Bly The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble |...
Barb FerrignoOct 4, 20214 min50 Percent of Emails and Texts are Misunderstood, But There's An Easy Way to Change ThatBy Ryan Jenkins We aren’t communicating as well as we think, and it could be affecting the way our employees perceive us. According to...
Barb FerrignoOct 4, 20216 min19 Sure-Fire Subject Line Formulas for Link-Building EmailsBy Eric Ward and Garrett French Next time you sit down to write an outreach email, give these subject lines a try, and you’ll increase...
Barb FerrignoOct 4, 20214 minHow to Use Email to Boost PR and Salesby Liviu Tanase “Email marketing is an often overlooked but vital part of PR, media relations and thought leadership strategy,” says...