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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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7 Things Your Opt-In Forms Need to Do to Gain Email Subscribers
By Susan Gunelius The following excerpt is from Susan Gunelius’ book Ultimate Guide to Email Marketing for Business. Buy it now from...
Barb Ferrigno
Oct 4, 20214 min read
Why Every E-Commerce Brand Needs to Be All-In on Email Marketing
by Ross Andrew Paquette Millions of consumers worldwide use email and its use continues to increase throughout the years. Email is one of...
Barb Ferrigno
Oct 4, 20214 min read
Getting Personal: 3 Steps to Personalizing Your Automated Email Campaigns
By Jonathan Herrick Today’s top marketers have moved beyond the cold, dry, one-size-fits-all email campaign. Instead, they’re turning to...
Barb Ferrigno
Oct 4, 20214 min read
Easy Tips for Building a Powerful Email List
By FlexTal This article was written by Alex Sixt, an Entrepreneur NEXT powered by Assemble expert. If you are looking to take the NEXT...
Barb Ferrigno
Oct 4, 20216 min read
A Primer on 3 Types of Email Autoresponder Campaigns
by Robert Bly The following excerpt is from Robert W. Bly’s book The Digital Marketing Handbook. Buy it now fromAmazon | Barnes & Noble |...
Barb Ferrigno
Oct 4, 20215 min read
50 Percent of Emails and Texts are Misunderstood, But There's An Easy Way to Change That
By Ryan Jenkins We aren’t communicating as well as we think, and it could be affecting the way our employees perceive us. According to...
Barb Ferrigno
Oct 4, 20214 min read
19 Sure-Fire Subject Line Formulas for Link-Building Emails
By Eric Ward and Garrett French Next time you sit down to write an outreach email, give these subject lines a try, and you’ll increase...
Barb Ferrigno
Oct 4, 20216 min read
How to Use Email to Boost PR and Sales
by Liviu Tanase “Email marketing is an often overlooked but vital part of PR, media relations and thought leadership strategy,” says...
Barb Ferrigno
Oct 4, 20214 min read
5 Ways to Stop Your Sales-Pitch Email From Getting Trashed
By Marc Wayshak “Subject: ABC Company Improves Operational ROI Dear Mr. Jones, I am writing you today to share with you an opportunity...
Barb Ferrigno
Oct 4, 20213 min read
Email Is Still Your Customers' Preferred Communication Tool. Here's How to Make Sure Your Email Mark
Gary Thuerk, often hailed as the "Father of Spam," sent the first email blast in 1978. Four decades later, despite billions of people...
Barb Ferrigno
Oct 4, 20213 min read
3 Simple Things You Can Do to Build a Healthy, Thriving Email List
by Liviu Tanase Businesses that aren’t using email marketing today could be missing out like never before. Consider the fact that...
Barb Ferrigno
Oct 4, 20213 min read
How to Launch Your First Email Marketing Campaign and Get the Results You Want
by Syed Balkhi The cost? Email marketing is also super-affordable, which makes it great for small businesses. But just sending an email...
Barb Ferrigno
Oct 4, 20213 min read
5 Tips to Significantly Increase the ROI of Your Next Email Campaign
by Ross Jenkins Email marketing has always been one of the most affordable and effective online-marketing strategies, driving revenue...
Barb Ferrigno
Oct 4, 20213 min read
4 Strategies for Better Email Marketing
While there is no denying that email marketing has incredible potential for ecommerce brands, many struggle to generate the sales results...
Barb Ferrigno
Oct 4, 20213 min read
4 Ways to Stop Your Emails From Going to Spam
By Liviu Tanase People have been reading more marketing emails in the past year. No less than 78 percent of marketers say they’ve seen an...
Barb Ferrigno
Oct 4, 20215 min read
5 Ways to Capture Email Addresses from Landing Page Traffic
by Robert Bly The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now fromAmazon | Barnes & Nobleor...
Barb Ferrigno
Oct 4, 20214 min read
Email Killing Your Productivity? Here Are 9 Ways to Fight Back.
by John Rampton One hundred twenty-six. That’s how many emails are expected to be sent and received per business worker, per day, in...
Barb Ferrigno
Oct 4, 20215 min read
5 Tips for Better Email Marketing Performance
By Thomas Smale April 17, 2019 Opinions expressed by Entrepreneur contributors are their own. Email is one of the most effective ways...
Barb Ferrigno
Oct 4, 20214 min read
Email Marketing Statistics – Is It Still Worth In 2021
Image source Many think that email marketing is overrated, but your business cannot generate significant sales without this powerful...
Barb Ferrigno
Jul 16, 20216 min read
Grow your business through email marketing: 5 tips to help you
Emails are a powerful and vibrant way to connect with people. And if you are a business entity, it could be your ultimate growth hack. As...
Barb Ferrigno
Feb 23, 20214 min read
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