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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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5 Ways to Improve the Performance of SMS Marketing Efforts
Pexels With the ever-changing digital world of today, SMS marketing has become a potent tool for organizations looking to connect with...
Barb Ferrigno
Feb 23, 20243 min read
15 views
0 comments
Visual Storytelling In Marketing: Crafting Compelling Narratives
In an era saturated with information, standing out to capture and retain audience attention is more vital and challenging than ever....
Barb Ferrigno
Feb 13, 20244 min read
67 views
0 comments
What is Inbound Marketing For SaaS Companies?
Inbound marketing has been the ultimate solution for businesses to drive genuine and organic customers. And this is no different for the...
Barb Ferrigno
Feb 7, 202410 min read
20 views
0 comments
What is the purpose of marketing automation software?
Marketing has just been made easier and more effective, at the same time. How? Through marketing automation software. But wait, what is...
Barb Ferrigno
Jan 2, 20244 min read
48 views
0 comments
Influencer Marketing for Business Explained
As we near the end of 2023, it's interesting to see that 67% of brands [1] have fully embraced influencer marketing, dedicating more of...
Barb Ferrigno
Dec 22, 20233 min read
67 views
0 comments
The Importance of Understanding Your Target Audience in Marketing
Source Understanding your target audience is the compass guiding successful marketing endeavors, steering businesses toward relevance and...
Barb Ferrigno
Dec 7, 20233 min read
88 views
0 comments
5 PROVEN WAYS TO BOOST BUSINESS GROWTH WITH PROMOTIONAL T-SHIRTS
In a field rife with innovation and rivalry, effectively marketing your t-shirt company is crucial to making an impression. Your company...
Barb Ferrigno
Nov 28, 20232 min read
35 views
0 comments
No Responses for Your SMS Campaigns? Here's What to Do
With the right technology and approach by your side, SMS campaigns can be a perfect opportunity to connect with an audience in a new,...
Barb Ferrigno
Nov 4, 20233 min read
5 views
0 comments
25 Creative QR Code Ideas for Marketing
by Adobe Express QR codes are an easy way to get people to your website, social media accounts, and other online resources. Get inspired...
Barb Ferrigno
Oct 6, 20236 min read
29 views
0 comments
Gartner Marketing Survey Reveals The B2B Buyer Demand For More Third-Party Interactions
Unsplash In an era dominated by digital engagement, B2B buyer preferences are undergoing a dynamic shift. A recent survey from Gartner,...
Barb Ferrigno
Oct 2, 20232 min read
58 views
0 comments
How Companies integrate Green Marketing in Their Global Strategy and Why They do so
Green marketing has been part of the many strategies that brands, companies, and businesses employ to keep their customers and attract...
Barb Ferrigno
Sep 19, 20234 min read
40 views
0 comments
Remarketing — what it is, how it works, and more
Your company’s marketing team works hard to bring visitors to your website. More often than not, these visitors won’t make a purchase the...
Barb Ferrigno
Sep 17, 20238 min read
16 views
0 comments
Get a list of inbound marketing strategies
by Adobe Experience Cloud Team When you’re trying to grow your business, one of the things you need most is qualified leads. Inbound...
Barb Ferrigno
Sep 17, 202319 min read
4 views
0 comments
Your guide to account-based marketing (ABM)
by Adobe Experience Cloud Team For business-to-business (B2B) brands, it can be tough to convert high-value leads into customers. The key...
Barb Ferrigno
Sep 17, 20239 min read
0 views
0 comments
Guide to marketing personalization — benefits, examples, and more
Everywhere you look, brands are embracing personalization. From the ads that pop up on your social media feed to the barista at the local...
Barb Ferrigno
Sep 17, 202310 min read
49 views
0 comments
Igniting organizational readiness — embrace the power of customer journeys
by Kevin Lindsay Many brands see journey-centric marketing as the engine of future success. It’s rare to get any push-back on the notion...
Barb Ferrigno
Sep 17, 20233 min read
1 view
0 comments
How to Increase Response Rates for Your Marketing Campaigns
Image In today's highly competitive business landscape, effective marketing campaigns are crucial for success. However, simply running a...
Barb Ferrigno
Aug 2, 20233 min read
20 views
0 comments
Marketing Strategies for Architects
Marketing tactics are crucial for helping architects stand out and draw clients in today's incredibly competitive construction market....
Barb Ferrigno
Jul 22, 20233 min read
22 views
1 comment
Tech Trends Influencing Modern Marketing Strategies
In today's digital age, technology plays a pivotal role in shaping marketing strategies and driving business success. As technology...
Barb Ferrigno
Jul 16, 20234 min read
34 views
0 comments
Marketing Tactics to Improve Your Med Spa Customer Acquisition
Are you struggling to attract new customers to your medical spa? Or is your Cost of Acquiring Customer (CAC) eating into your budget?...
Barb Ferrigno
Jul 13, 20232 min read
56 views
0 comments
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