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Know your Target Audience: 5 Ways to Understand Your Customers’ Behaviour

The first step towards your business growth is understanding your audience. You have to know why your customers choose your products and what problem they are trying to solve. Digging into your customer’s life and creating an emotional connection is not easy, but if you experiment with different strategies and adopt the right practices, your success is guaranteed. For instance, in this article, you can find 5 ways to understand your audience’s behaviour: Create a buyer persona

Successful business owners go beyond complex numbers and want to understand deeply how their customers are as people. Knowing your audience more profoundly can help you take the right actions to win their trust. So, to do that, a great way to empathise with your audience is to create a fictional profile of your ideal clients, buyer personas. Creating fictional profiles can take your business to the next level, as it can be a guide for your product development, and you can enhance your content according to your client’s interests and, of course, increase your sales.

So, to understand better this strategy, this is what you need to consider to create a buyer persona:

  • Demographic aspects: identify the age, sex, location, and family status of your ideal customers.

  • Professional status: consider their job, the industry, and income.

  • Psychographics: know their values, beliefs, and lifestyle.

  • Purchasing process: understand the decision-making process that leads them to purchase your services.

  • Challenges: take into consideration their dissatisfactions, obstacles, and frustrations.

Knowing the psychological reasons behind your customer’s actions of purchasing is vital to deliver a great experience. So, after you create a fictional profile of your ideal client, it gets easier to identify their emotions. Emotions are complex, that’s for sure, but in marketing, they can be categorised:

  • Positive emotions: these emotions can be associated with your audience’s satisfaction. This category includes joy, excitement, and contentment, which are essential for customer retention.

  • Negative emotions: Fear and frustration can be expressed in negative feedback. Still, you can manage these negative emotions and take them as an opportunity to show empathy and understanding.

  • Social emotions: Emotions like acceptance and admiration can foster motivation and influence the audience’s decision-making.

  • Urgency: the fear of missing a new promotion can encourage immediate action. So, focus on call-to-actions like great deals and limited editions.

  • Trust: Trust is crucial to build a strong relationship with your customers, so make sure you make promises you can keep and promote transparency.

Analytics are a great tool to help you personalise  marketing strategies and services. Analytic data also include the traffic on your website and the impact of your content on social media, which are essential aspects to identify your weaknesses and strengths, enabling you to adopt the right approach for more outstanding results. To make sure you make great decisions and embrace a future-oriented vision for your business, you can seek professional help from marketing professionals. For instance, the experts at Savanta can conduct research looking at shopper behavior to identify the best methods you can adopt to ensure a great reputation and win the market’s sentiment. So, to influence customers actions it’s crucial to understand their needs and experiment with multiple strategies in order to have the desired results. Moreover, consider establishing specific goals that, once achieved, can show your audience that you stick to your word, which is essential to win their trust and enhance your credibility.

You might understand that consumer’s actions are directly linked to their emotions. The audience’s habits influence how they shop, what they buy, and how they use the products in their life. So, to encourage your ideal clients to commit to your company, you have to understand their daily routines and practices. A great way to gain a deeper insight into your customers’ lives is to create surveys. Surveys can help you create statistics to identify the habits of your audience and figure out the best strategies to introduce your products in their life as “must haves”. You can conduct surveys asking about their job, their work schedule, hobbies, and other personal aspects that influence their lifestyle and could be helpful to strengthen your approach. For instance, if you have a food delivery business and your customer receives a notification to order some food on a Friday evening after a long day at work, it can influence their action as you can save them some time by giving them the option to relax at the end of the week. 

Thinking about customer feedback can be overwhelming, as you might have to deal with negative ones as well. Still, to understand your audience, it’s essential to value their emotions and be open to their honest opinions, which is also crucial to win their trust. You can collect feedback through surveys or get directly in contact with your clients to measure their satisfaction. Also, consider creating a section on your website dedicated to your customer’s opinion. Feedback is essential to improve your products and services serving your client’s desires, and it is also a valuable way to show to your audience your interest and commitment towards their needs, which is the next step to gain their trust and improve retention.  

The bottom line

We hope this article helps you understand how important it is to value your customers and dig deeply into their emotions. Even if you create fantastic advertising and great packaging for your products, your work can be in vain if you don’t understand what your target audience really needs and what brings them joy. So, we can safely say that empathy is a powerful marketing tool that can win the audience’s loyalty.

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