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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Connecting with Customers: The Small Business Guide to Content Optimization
Image Source Establishing a strong online presence is paramount for small businesses seeking to thrive in today’s business landscape....
Barb Ferrigno
Oct 16, 20234 min read
Fleet Management One-On-One for New Business Owners
Image Source The world of business is ever-evolving, and one area that has seen significant growth and transformation is fleet...
Barb Ferrigno
Oct 12, 20237 min read
5 Ways to Enhance Your Restaurant's Management Overnight
Image Source The restaurant industry is a dynamic and challenging landscape that demands constant innovation and adaptability. Managers...
Barb Ferrigno
Oct 12, 20236 min read
5 Cost-Cutting Tips for Fleet Operating Industries
Image Source In today's fast-paced business world, fleet operating industries stand as a backbone to many sectors, ensuring timely...
Barb Ferrigno
Oct 12, 20236 min read
The Importance of Sales Training in Toronto
Introduction In today's competitive business landscape, having a well-trained sales team is crucial for success. When it comes to sales...
Barb Ferrigno
Oct 11, 20232 min read
Insightful Employee Benefits Tips for Educating Young Employees about Your Benefits
As the competition for top talent intensifies, businesses are focusing on innovative ways to attract and retain desirable candidates....
Barb Ferrigno
Oct 10, 20234 min read
Trade Show lessons from Alabama coach Nick Saban
Should you make changes to your trade show exhibit mid-show? I mean who does that? I say it's time to give it some serious thought! ...
Barb Ferrigno
Oct 9, 20232 min read
The Power of Video: 8 Essential Tips to Optimize Your Social Media Clips
Photo by Josh Rose on Unsplash Social media has revolutionized the way we communicate and interact with each other, and videos have...
Barb Ferrigno
Oct 6, 20234 min read
How to Guest Post Effectively for Business Clients
Writing guest posts for a business client can be a valuable part of your content marketing strategy. It can help build brand authority,...
Barb Ferrigno
Oct 6, 20232 min read
25 Creative QR Code Ideas for Marketing
by Adobe Express QR codes are an easy way to get people to your website, social media accounts, and other online resources. Get inspired...
Barb Ferrigno
Oct 6, 20236 min read
Social media advertising in 2023: types, costs, tips, & best channels
by Adobe Express Businesses and brands can no longer afford to ignore social media advertising , mainly because nearly 5 billion people...
Barb Ferrigno
Oct 5, 202311 min read
Composable Commerce: The Future Of E-Commerce
Consumers love e-commerce for a number of reasons, not the least of which is the flexibility and customization options it offers. With...
Barb Ferrigno
Oct 5, 20231 min read
Key Areas of Focus When Planning Your Next Campaign
Image from Pexels Launching a successful campaign requires meticulous planning, a clear understanding of the target audience, and precise...
Barb Ferrigno
Oct 3, 20233 min read
3 Principles for Scaling Content With AI Without Sacrificing Quality
As a web publisher, I've always focused on scaling content production. During 2022, we published a high volume of new articles across our...
Barb Ferrigno
Oct 2, 20234 min read
Why You Should Use AI to Write Your Business's Press Material
BY YAKUP ÖZKARDES-CHEUNG Press material is a form of marketing material that's specifically designed to be distributed to the press....
Barb Ferrigno
Oct 2, 20233 min read
AI Wrote Half of This Article. Here's Why Entrepreneurs Should Take Note
BY ARIEL SHAPIRA The question of machines taking work from humans is as old as technology. Should we get rid of ATMs to bring back the...
Barb Ferrigno
Oct 2, 20233 min read
How to Work With ChatGPT's Gaps in Logic and Language Generation
BY SRINI PAGIDYALA, CO-FOUNDER AIGO.AI@SRINI_PA In the glitzy world of tech, OpenAI's ChatGPT is undoubtedly stealing the limelight. This...
Barb Ferrigno
Oct 2, 20234 min read
Could Generative A.I. Out-Entrepreneur Humans? Maybe, but Here's What Matters More
When it comes to the possibility that generative A.I. platforms -- the next generation of GPT-4, Midjourney, and the like -- could engage...
Barb Ferrigno
Oct 2, 20234 min read
Gartner Marketing Survey Reveals The B2B Buyer Demand For More Third-Party Interactions
Unsplash In an era dominated by digital engagement, B2B buyer preferences are undergoing a dynamic shift. A recent survey from Gartner,...
Barb Ferrigno
Oct 2, 20232 min read
The Power of A.I. for Content Creators: 3 Ways to Enhance Your Work
BY HEATHER WILDE, CTO THEDIFFERENCE@HEATHRIEL This article was not written by A.I. But that doesn't mean A.I. can't help content...
Barb Ferrigno
Sep 29, 20233 min read
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