top of page
Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
Search
Which of these 9 Mistakes are You making?
by Jim Cermak TradeShowU.biz 1) Common Trade Show Mistakes We all make mistakes. Every one of us. Unfortunately, when we make them at...
Barb Ferrigno
Dec 1, 20222 min read
How to Recognize & Overcome Vividness Bias in the Workplace
by Chris Dyer There is a persistent bias called the vividness bias that affects a certain type of person. For a certain type of person,...
Barb Ferrigno
Dec 1, 20225 min read
How the Path-Goal Theory of Leadership can Help You Grow as an Executive
by Chris Dyer Executives no doubt have a huge impact on the organizations they lead. The path-goal theory of leadership can help...
Barb Ferrigno
Dec 1, 20227 min read
How Good CEOs Can Avoid Making Bad Decisions
by Chris Dyer Few of us get through life without making at least a couple of bad decisions. But for CEOs, decision-making is the number...
Barb Ferrigno
Dec 1, 20225 min read
Top Four Things To Remember When Leading Remote Teams
by Chris Dyer Leading remote teams requires new ways of thinking about your work and your company. It can feel overwhelming, and at...
Barb Ferrigno
Dec 1, 20224 min read
6 Reasons you Could be Failing to Attract Customers
However good for your product service or business model, without effective marketing your company may be failing to attract the business...
Barb Ferrigno
Nov 30, 20223 min read
The Proof is in the Profiling: Why Profiling Data is Essential to Maintaining its Quality
By: Alyssa DiSabito Validity Data is your company’s most valuable asset. It can be used to make executive decisions, streamline marketing...
Barb Ferrigno
Nov 29, 20224 min read
Top 4 Attributes to Look for in Data Management Software
By: Alyssa DiSabito Validity Data is your company’s most valuable asset. How you manage your data plays a big role in determining its...
Barb Ferrigno
Nov 29, 20224 min read
16 Email Metrics All Email Marketers Should Track
By: Sofie Couwenbergh Validity Email is one of the most powerful tools in any marketer’s arsenal. It lets you sell to your subscribers...
Barb Ferrigno
Nov 29, 20229 min read
Help! Am I Suffering From List Fatigue?
By: Margaret Wolfenden Validity Have you noticed that your opens or clicks are dropping? Do you have a higher number of unsubscribes or...
Barb Ferrigno
Nov 29, 20226 min read
Top Ways to Save Time as an Email Marketer
By: Megan Farquharson Email marketers have a lot on their plates these days. Apart from day-to-day responsibilities, marketers are...
Barb Ferrigno
Nov 29, 20225 min read
3 Hooks to Use
3 Ways To Keep People Engaged In Your Content Here are 3 QUICK Tips To Help Elevate Content Engagement. 1. Hook the Viewer Immediately:...
Barb Ferrigno
Nov 29, 20222 min read
6 Ways to Optimize Emails to Boost Brand Engagement
By: Rafael Viana Validity As we head into Q4 and the holiday sales period, email marketers need to pull out all the stops. Most...
Barb Ferrigno
Nov 29, 20226 min read
12 CRM Metrics Your Team Should Track
By: Dayana Cadet Validity Sometimes the old cliches work best: “If you can’t measure it, you can’t improve it.” Measuring performance and...
Barb Ferrigno
Nov 29, 20228 min read
What’s the Difference Between Email Read Rate and Open Rate?
By: Dayana Cadet Validity Over the last few years, we’ve seen a shift in the email marketing landscape. Major mailbox providers have...
Barb Ferrigno
Nov 29, 20226 min read
SOS! My Emails Are Bouncing!
By: Megan Farquharson Email bounces are among the most dreaded outcomes for email marketers—especially when they’ve previously enjoyed...
Barb Ferrigno
Nov 29, 20225 min read
Spam Traps: What They Are and How to Avoid Them
By: Dayana Cadet Validity Spam traps are email addresses with the sole function of identifying and catching, well, spammers....
Barb Ferrigno
Nov 28, 20226 min read
What is List Hygiene? Plus, 3 Tips to Clean Your Email List
By: Dayana Cadet Validity The world of email marketing is ever-changing. But even the most well-oiled digital marketing machine won’t...
Barb Ferrigno
Nov 28, 20226 min read
What is Subscriber Data Management for Email Marketing?
by Dayana Cadet Validity Consumers expect highly personalized experiences when engaging with your brand. If you fail to meet them on...
Barb Ferrigno
Nov 28, 20224 min read
How to Prevent Mailbombing & Protect Your Sender Reputation
by Validity Email abuse and security risks have evolved significantly in recent years. But one decades-old threat remains difficult for...
Barb Ferrigno
Nov 28, 20225 min read
bottom of page