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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Event Website Basics
By Madison Howard It may seem daunting to build an event website. Really, it's easier than ever (you don't need a web developer anymore!)...
Barb Ferrigno
Aug 2, 20222 min read
How to Tap into the Power of Influencers
By: Lisa Marcyes Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines...
Barb Ferrigno
Aug 1, 20224 min read
4 Steps to Create Awesome Interactive Content
By: Vanessa Porter People demand a lot from marketers these days. Marketers aren’t just expected to generate more leads, they’re also...
Barb Ferrigno
Aug 1, 20225 min read
How to Drive Considered Purchases in Consumer Marketing
By: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where...
Barb Ferrigno
Aug 1, 20224 min read
A 3-Point Health Check for Your Marketing Strategy
By: Patrick Groover Many organizations employ a wide variety of tactics when it comes to their marketing strategies. Thankfully, a modern...
Barb Ferrigno
Aug 1, 20226 min read
4 Ways to Elevate Your Marketing with Great Content
By: Elaine Ip As marketers, we’re always looking for new ways to engage our audience. New channels, strategies, and campaigns. At the...
Barb Ferrigno
Aug 1, 20225 min read
How to Leverage SEO for B2B Lead Generation
By: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated....
Barb Ferrigno
Aug 1, 20225 min read
6 Steps for a Successful B2B Cross-Sell and Upsell Strategy
By: Anastasia Pavlova Are you doing enough to hit and potentially exceed your revenue goals? If you’re not marketing additional products...
Barb Ferrigno
Aug 1, 20222 min read
How to Find a Marketing Automation Platform That Grows With You
By: Patrick Groover Let’s face it, resources are limited and money doesn’t grow on trees. Some of the biggest challenges that marketers...
Barb Ferrigno
Aug 1, 20225 min read
Get Your Blog On: 4 Steps to Blogging Success
By: Elaine Ip To blog or not to blog, there is no question. I remember when I started my own blog in 2003, when I was an oversharing,...
Barb Ferrigno
Aug 1, 20226 min read
4 Ways to Win the Hearts of Consumers
By: Alexandra Nation When I was 13, I enjoyed nothing more than spending my Saturday afternoons wandering around the mall. But these...
Barb Ferrigno
Aug 1, 20225 min read
Where Your Customers Go, Your Budget Should Follow
By: Matt Zilli The marketing organization has been in a renaissance, moving from a model where every type of marketing is handled in a...
Barb Ferrigno
Aug 1, 20225 min read
5 Minute Episodes with my good friend Michael Green
by Jim Cermak TradeShowU.biz Super excited to be launching a brand new series of 5-minute episodes with my good friend Michael Green, the...
Barb Ferrigno
Aug 1, 20222 min read
?? Best Length for TikTok Vid??
by Louie Bischoff One of the most frequent questions that I get asked is...."What is the Best Length for a TikTok Video?" Here are a...
Barb Ferrigno
Aug 1, 20222 min read
How to Drive Considered Purchases in Consumer Marketing
By: Patrick Groover Today, marketing revolves heavily around influencing the consideration stage. In this information age where...
Barb Ferrigno
Jul 29, 20224 min read
How to Tap into the Power of Influencers
By: Lisa Marcyes Influencer marketing has become a bit of a buzzword in the marketing industry as of late. Merriam-Webster defines...
Barb Ferrigno
Jul 29, 20224 min read
7 Marketing Truths You Can Ignore
By: Wendy Dessler You’ve heard all of the adages when it comes to approaching a challenge: there’s more than one way to skin a cat,...
Barb Ferrigno
Jul 29, 20224 min read
5 Factors to Consider When Segmenting Your Customers
By: Yoav Vilner Everyone knows all the usual suspects for customer segmentation. Easily collectible demographic data such as age, gender,...
Barb Ferrigno
Jul 29, 20224 min read
How to Fix Social Media Mistakes That Can Harm Your Startup
By: Sarah Ann In today’s digital era, social media is an indispensable tool that no single company can go without. If you own a business,...
Barb Ferrigno
Jul 29, 20225 min read
Why You Need a Sales & Marketing Process Flow to Achieve Alignment
By: Alex Buckles In the year that I’ve been with Marketo, I’ve gained some interesting insights into enterprise organizations’ challenges...
Barb Ferrigno
Jul 29, 20223 min read
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