by Louie Bischoff
One of the most frequent questions that I get asked is...."What is the Best Length for a TikTok Video?"
Here are a couple of Key Things to Know:
The MAXIMUM length is 10 minutes for TikTok
You should aim for brevity, tho
The best video length should be 11-23 seconds
Your best bet would be to hover around 15 seconds - which is just enough time to hook a viewer & keep their attention
A short window allows for strong watch time and video completion numbers.
So, remember, to keep it short.
Here's a visual from another marketer who watched the Top 100 TikTok Vids.
The average length was 15.6 seconds.
Learn About: TikTok Videos & Instagram Reels. Content Creation. Posting to Social Media ++
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located worldwide on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.