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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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3 Ways Technology Helps You Make Money With Direct Mail Marketing
By James Jorner The average person is exposed to an estimated 6,000 to 10,000 advertisements per day. So it's not surprising that we are...
Barb Ferrigno
Jul 16, 20224 min read
Essential Software Tools To Keep Your Podcasts Organized
By Jared Easley Entrepreneurs need to stay organized. Your podcast also needs to be organized. Thankfully, many software options can make...
Barb Ferrigno
Jul 15, 20224 min read
3 Tips For Giving a Successful Podcast Interview
by Rich Perry Earlier this week you sent an incredible pitch to that podcast host you follow, and finally heard back. You're in! The host...
Barb Ferrigno
Jul 15, 20224 min read
Top 25 Business Podcasts for Entrepreneurs
By Murray Newlands Podcasting is one of the fastest growing digital formats with a strong penetration among a variety of age...
Barb Ferrigno
Jul 15, 20227 min read
The 7-Step Process to Launching Your Podcast for Free
By Jay Feldman, DO Podcasts have quickly become one of the most popular forms of content to consume, with their portability being the...
Barb Ferrigno
Jul 15, 20225 min read
5 Ideas to Improve your Branding Strategies
The reputation of a business can either help or hurt it. If your brand is captivating and reaches the proper target demographic, it can...
Barb Ferrigno
Jul 15, 20223 min read
Essential Software Tools To Keep Your Podcasts Organized
By Jared Easley Entrepreneurs need to stay organized. Your podcast also needs to be organized. Thankfully, many software options can make...
Barb Ferrigno
Jul 14, 20224 min read
Podcast As Marketing Tool: It Creates Value For Listeners
By Vidhi Bubna In an age wherein a variety of marketing tools are available for experts, one tool is often underutilized—podcast....
Barb Ferrigno
Jul 14, 20224 min read
Leading Speaking Coach Shares His Strategies To Get A Flood Of Clients From Webinars And Virtual Pre
By John Stanly In an increasingly virtualized world, it is becoming a necessary skill to sell through a virtual platform. Whether you are...
Barb Ferrigno
Jul 14, 20224 min read
8 Ways To Attract a Large Webinar Audience
By Robert W. Bly The following excerpt is from Robert W. Bly's The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or...
Barb Ferrigno
Jul 14, 20223 min read
12 Steps for Creating the Perfect Webinar
By R.L. Adams We live in a new world. A digital one. Where the ether of cyberspace offers a resplendent haven for a new type of sales...
Barb Ferrigno
Jul 14, 20228 min read
Why Webinars, Now 25 Years Old, Are More Effective for Sales Than Ever
By Isa Herrera, MSPT, CSCS Webinars have been around for quite some time now. Webinar-specific software arrived in 1995 when PictureTel...
Barb Ferrigno
Jul 14, 20224 min read
The Valuable Lesson I Learned from Babysitting
by Louie Bischoff My 1st babysitting experience taught me a valuable lesson. I was 12 & was watching a family friend’s 4yr old, while...
Barb Ferrigno
Jul 14, 20223 min read
I was the BEST Appointment Setter
I remember taking a job right after graduation at a call center for ‘home water treatment systems'… glamorous, right? It was an...
Barb Ferrigno
Jul 14, 20222 min read
6 Tips for Using Social Media to Build a Brand
Whether you have a new company or it's been around for a while, growing the brand is always on the list of priorities. There is always...
Barb Ferrigno
Jul 14, 20222 min read
Generation Z and Core Values: How to Effectively Lead the Next Generation
by Chris Dyer Members of Gen Z are people in their early to mid-20s. And now that more are entering the workforce, it’s time to think...
Barb Ferrigno
Jul 14, 20224 min read
Managing Quality with a Work from Anywhere Workforce
by Darren Rushworth When COVID-19 first necessitated a work-from-anywhere approach, most contact centres were concerned with the basics:...
Barb Ferrigno
Jul 14, 20225 min read
Why Content Is at the Center of Modern Customer Journeys
By: Lydia Nicoll The Experience Makers Live virtual conference held by Adobe this summer was packed with interesting and informative...
Barb Ferrigno
Jul 11, 20223 min read
Forecasting the Unforecastable: Less Data, More Knowledge
By: Peter Bell How do you forecast anything after a year like 2020? Traditional forecasting and planning – using prior years’ data to...
Barb Ferrigno
Jul 11, 20223 min read
5 Little-known Tips to Increase ROI at Your Next Show
There are 5 Do-not-miss Items for you in this email! It'll take you approximately 98 seconds to read the whole thing...and your ROI is...
Barb Ferrigno
Jul 11, 20223 min read
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