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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Maximizing Your Brand Visibility with Promotional Products
Image credit Your brand is more than just a logo or tagline; it's the essence of your business. And, in an extremely competitive market,...
Barb Ferrigno
Sep 27, 20233 min read
Branding Your Event Website: 6 Things To Remember
By Cvent Guest These days, it’s pretty likely that if you’re throwing an event, you’re going to create an event website. It’s important...
Barb Ferrigno
Sep 22, 20233 min read
Effective Physical Marketing Strategies for Small Businesses: Boost Your Brand Visibility
While online marketing offers immense reach and targeting capabilities, physical marketing strategies provide a unique opportunity to...
Barb Ferrigno
Sep 19, 20234 min read
6 Crucial Branding Strategies To Shape Your Business
When you think of business, the very first thing that comes to mind is branding. Establishing a strong brand identity goes beyond...
Barb Ferrigno
Sep 4, 20232 min read
Building a Strong Brand Presence Online: Cracking The Code Of TikTok Algorithm
Introduction Building a strong brand presence online is vital for any successful business today. Having visibility and engagement on...
Barb Ferrigno
Aug 29, 20236 min read
7 Enticing Brand Marketing Tips To Enhancing Your E-commerce Store On Instagram Reels
Introduction As social media continues to be an integral part of marketing and promotions, Instagram Reels has emerged as one of the most...
Barb Ferrigno
Aug 22, 20237 min read
Six Reasons Branding Is More Important Than Ever Before
There is widespread ambivalence about the relevance of branding, especially among startups and small businesses looking to find their...
Barb Ferrigno
Aug 8, 20236 min read
9 Powerful Techniques for Boosting Brand Awareness
Image Source In the complex sphere of commerce, brand awareness is not just a passing fad. It's the bedrock of enduring brand success....
Barb Ferrigno
Jul 31, 20235 min read
Optimize Your Branding Strategy
With the ever-changing business landscape, it's vital to stay ahead of the curve and continually adapt to new trends. Many businesses are...
Barb Ferrigno
Jun 27, 20233 min read
What is White Label and How It Can Benefit Branding
Branding is essential for attracting and retaining clients in the cutthroat business environment of today. White-label solutions are a...
Barb Ferrigno
Jun 21, 20233 min read
The Do's and Don'ts of E-commerce Landing Page Design
Image Source: pexels As an e-commerce marketer who wants to create brand awareness, you've probably used paid search to promote a...
Barb Ferrigno
Apr 17, 20233 min read
How Brand Design Helps Businesses to Grow in 2023 and Beyond
Branding has become more important than ever in recent years, as consumers have become more aware and selective about the companies with...
Barb Ferrigno
Mar 19, 20233 min read
What is Branding and why is it Important for your Business?
Not sure what "Branding" means? Don't worry! Branding is one of those marketing concepts that can be a bit vague and quickly become...
Barb Ferrigno
Feb 16, 20234 min read
How to get more branded traffic to your website
In today's world, building a website is one of the most important steps to small business success. It is the foundation that allows you...
Barb Ferrigno
Jan 18, 20235 min read
4 Reasons Why Your Business Needs Story Brand Marketing
Story Branding is a simple marketing strategy that has the potential to improve the way products and services work. The main aim of story...
Barb Ferrigno
Jan 17, 20232 min read
Perfecting the art of Finding the Perfect Name for Your Business
If you're kickstarting your own business, one of the major decisions you'll have to make will be choosing your company's name. When you...
Barb Ferrigno
Nov 22, 20224 min read
Branding Mistakes That Small Businesses Should Avoid
Source Branding is vital to all businesses, whether big or small. The logo may be the first thing that comes to mind when you hear the...
Barb Ferrigno
Oct 27, 20222 min read
Hotel Branding: The Ultimate Guide
by Kim Campbell When consumers interact with your hotel, whether through an online advertisement or visiting your website, they form an...
Barb Ferrigno
Oct 13, 202210 min read
Brand Archetype Quiz: An Essential Tool For Building Brand Personality
Entrepreneurs and established company owners could sometimes struggle with one question: how well is the brand doing in the market? It...
Barb Ferrigno
Oct 13, 20223 min read
5 Ideas to Improve your Branding Strategies
The reputation of a business can either help or hurt it. If your brand is captivating and reaches the proper target demographic, it can...
Barb Ferrigno
Jul 15, 20223 min read
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