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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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6 Ways to Protect Your Online Reputation and Brand
by Sam Makad One of the primary objectives of internet marketing is to make your business and product so attractive to your target...
Barb Ferrigno
Oct 31, 20204 min read
5 Tips to Create a Brand Book
So you’re looking for ways to give your brand a boost and that’s when you encountered the term “brand book.” Now you’re wondering if a...
Barb Ferrigno
Oct 31, 20207 min read
How and Why You Should Protect Your Brand As An Influencer
by TNS Experts When you are an influencer on social media, you are your own brand. And because of this, it is easy to assume that your...
Barb Ferrigno
Oct 31, 20203 min read
3 Ways to Use Images to Bring Attention to Your Brand
The phrase that a picture can speak a thousand words is one that we all know well. Marketers love to use and if you think about it, it is...
Barb Ferrigno
Sep 27, 20203 min read
5 Simple Strategies To Grow Your Brand Reputation
It takes time to build your brand's reputation because you have to keep proving yourself to your customers over and over again. However,...
Barb Ferrigno
Sep 16, 20203 min read
How to Maximize Your Online Brand Exposure
If your business is to succeed in the competitive digital climate of today, you need to maximize its online brand exposure. There are a...
Barb Ferrigno
Sep 8, 20202 min read
5 Tips to Build Your Brand from Scratch
Starting your own business is hard as it is but the question of establishing a brand is so intimidating that a lot of people prefer to...
Barb Ferrigno
Aug 10, 20204 min read
Free Branding tools for your new Business in 2020
I've got some free digital tools you can use to help you brand your business. Here I will be focusing on the free branding tools you can...
Barb Ferrigno
Aug 1, 20205 min read
3 Tips for Going Through the Rebranding Process
Are you trying to figure out how to rebrand your company and aren't sure where to start? Read this article to learn more about the...
Barb Ferrigno
Jul 22, 20204 min read
Logo Misses Are Signs of Missed Marketing Clues, and Here Are a Few
ERIK SHERMAN There's good marketing and bad. There are conventional ads and quirky ones-;that can work or maybe not. When things seem to...
Barb Ferrigno
Jun 29, 20204 min read
Six Reasons Branding Is More Important Than Ever Before
Arpit Sinha Copywriter at Classy Writeups There is widespread ambivalence about the relevance of branding, especially among startups and...
Barb Ferrigno
Jun 12, 20205 min read
Why Your Brand Plan Is More Important Than Your Business Plan
Areva Martin Civil Rights Attorney, Special Needs Advocate and Legal Analyst Why should you care about branding? Because these days,...
Barb Ferrigno
May 28, 20203 min read
How to Find the Right Brand Messaging to Connect With Your Customers
Shutterstock Many growing companies spend a lot of time honing the brand. But by focusing solely on their identity, they miss the most...
Barb Ferrigno
May 13, 20203 min read
Brand Trailblazing: 5 Steps to an Authentic, Stand-out Brand
Kelly Gibbons, an Entrepreneurs' Organization (EO) member in Colorado, is founder and managing partner of Main & Rose, a personal...
Barb Ferrigno
May 13, 20203 min read
This Is How to Connect People With Your Brand
Everyone gets humbled now and then. Before I started Influence & Co., I attended events for entrepreneurs that were full of people who...
Barb Ferrigno
May 13, 20204 min read
Building a Successful Brand Requires You to Keep This 1 Thing in Mind
No one will dispute having a strong corporate brand is an important part of your marketing mix. Where some people get stumped is when the...
Barb Ferrigno
May 13, 20203 min read
When It Comes to Building Your Brand, Every Touch Point Matters
BYNINA OJEDA, FOUNDER AND CEO, PRÊTE @NINAOJEDA In today's market landscape, no entrepreneur can expect to build a successful venture...
Barb Ferrigno
Apr 27, 20204 min read
Here's How You Optimize Your LinkedIn Profile to Strengthen Your Brand and Grow Your Business
BYAMY GEORGE, OWNER, BY GEORGE COMMUNICATIONS @AMYBGEORGE Here's a question I get asked a lot: Do you do SEO on clients' LinkedIn...
Barb Ferrigno
Apr 27, 20203 min read
This Is How to Connect People With Your Brand
BYJOHN HALL, CO-FOUNDER AND PRESIDENT, CALENDAR @JOHNHALL Everyone gets humbled now and then. Before I started Influence & Co., I...
Barb Ferrigno
Apr 27, 20204 min read
How to Keep Your B2B Brand From Becoming Devalued
By John Rougeux, VP Marketing North America at Skyfii Why do business to business (B2B) brands in crowded markets find it nearly...
Barb Ferrigno
Apr 27, 20203 min read
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