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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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How to Maximize Your Online Brand Exposure
If your business is to succeed in the competitive digital climate of today, you need to maximize its online brand exposure. There are a...
Barb Ferrigno
Sep 8, 20202 min read
5 Tips to Build Your Brand from Scratch
Starting your own business is hard as it is but the question of establishing a brand is so intimidating that a lot of people prefer to...
Barb Ferrigno
Aug 10, 20204 min read
Free Branding tools for your new Business in 2020
I've got some free digital tools you can use to help you brand your business. Here I will be focusing on the free branding tools you can...
Barb Ferrigno
Aug 1, 20205 min read
3 Tips for Going Through the Rebranding Process
Are you trying to figure out how to rebrand your company and aren't sure where to start? Read this article to learn more about the...
Barb Ferrigno
Jul 22, 20204 min read
Logo Misses Are Signs of Missed Marketing Clues, and Here Are a Few
ERIK SHERMAN There's good marketing and bad. There are conventional ads and quirky ones-;that can work or maybe not. When things seem to...
Barb Ferrigno
Jun 29, 20204 min read
Six Reasons Branding Is More Important Than Ever Before
Arpit Sinha Copywriter at Classy Writeups There is widespread ambivalence about the relevance of branding, especially among startups and...
Barb Ferrigno
Jun 12, 20205 min read
Why Your Brand Plan Is More Important Than Your Business Plan
Areva Martin Civil Rights Attorney, Special Needs Advocate and Legal Analyst Why should you care about branding? Because these days,...
Barb Ferrigno
May 28, 20203 min read
How to Find the Right Brand Messaging to Connect With Your Customers
Shutterstock Many growing companies spend a lot of time honing the brand. But by focusing solely on their identity, they miss the most...
Barb Ferrigno
May 13, 20203 min read
Brand Trailblazing: 5 Steps to an Authentic, Stand-out Brand
Kelly Gibbons, an Entrepreneurs' Organization (EO) member in Colorado, is founder and managing partner of Main & Rose, a personal...
Barb Ferrigno
May 13, 20203 min read
This Is How to Connect People With Your Brand
Everyone gets humbled now and then. Before I started Influence & Co., I attended events for entrepreneurs that were full of people who...
Barb Ferrigno
May 13, 20204 min read
Building a Successful Brand Requires You to Keep This 1 Thing in Mind
No one will dispute having a strong corporate brand is an important part of your marketing mix. Where some people get stumped is when the...
Barb Ferrigno
May 13, 20203 min read
When It Comes to Building Your Brand, Every Touch Point Matters
BYNINA OJEDA, FOUNDER AND CEO, PRÊTE @NINAOJEDA In today's market landscape, no entrepreneur can expect to build a successful venture...
Barb Ferrigno
Apr 27, 20204 min read
Here's How You Optimize Your LinkedIn Profile to Strengthen Your Brand and Grow Your Business
BYAMY GEORGE, OWNER, BY GEORGE COMMUNICATIONS @AMYBGEORGE Here's a question I get asked a lot: Do you do SEO on clients' LinkedIn...
Barb Ferrigno
Apr 27, 20203 min read
This Is How to Connect People With Your Brand
BYJOHN HALL, CO-FOUNDER AND PRESIDENT, CALENDAR @JOHNHALL Everyone gets humbled now and then. Before I started Influence & Co., I...
Barb Ferrigno
Apr 27, 20204 min read
How to Keep Your B2B Brand From Becoming Devalued
By John Rougeux, VP Marketing North America at Skyfii Why do business to business (B2B) brands in crowded markets find it nearly...
Barb Ferrigno
Apr 27, 20203 min read
How Content Marketing Can Help Your Company Do More For Less
Alex Ionides Managing Director, Silx If you still think content is more of a supporting act than the star of the show, think again. True,...
Barb Ferrigno
Apr 22, 20203 min read
How to Maximize Your Startup's Content-Marketing Budget
Lucas Miller Founder of Echelon Copy LLC You’re running a new startup and trying your hardest to keep your budget alive -- sound...
Barb Ferrigno
Apr 22, 20203 min read
The Importance of 'Positioning' Your Brand When You're Just Starting Out
Thomas Smale Founder of FE International Positioning" is a term that gets thrown around a lot but can often be confused with other...
Barb Ferrigno
Apr 22, 20205 min read
How Targeted Marketing Can Improve Your Brand's Efficiency
Jim Joseph Marketing Master - Author - Blogger - Dad When trying to connect customers to your brand, you simply can’t make everyone...
Barb Ferrigno
Apr 22, 20202 min read
Your Personal Brand Is Just as Important as Your Business Brand
Haley Hoffman Smith Speaker and Author So, you’re a founder and you’ve created a brand for your company that you’re proud of. But what...
Barb Ferrigno
Apr 22, 20203 min read
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