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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Is Working From Home Here to Stay
Remote work has had a profound impact on many businesses. Many employers and employees saw an increase in performance and overall...
Barb Ferrigno
Feb 15, 20225 min read
How to Explain Employment Gaps on your Resume
Written by ResumeGiants Team An employment gap on the resume is one of jobseekers’ many nightmares, as they assume it drastically...
Barb Ferrigno
Feb 10, 20225 min read
7 Smart Marketing Strategies for Small Businesses
Image Source When marketing your business, your goal is to connect it to the right people. It sounds simple, but if you have experience...
Barb Ferrigno
Feb 10, 20224 min read
How to Use Sales Incentives to Leverage Your B2B Marketing Campaign
It's no secret that B2B marketing efforts differ in some ways from B2C strategies. The main difference is that you're dealing with...
Barb Ferrigno
Feb 9, 20224 min read
Creative Ways to Offer Benefits and Incentives to Your Team Members
Image via Pixabay These days employers are realizing they need to be competitive when it comes to employee benefits if they want to...
Barb Ferrigno
Feb 5, 20223 min read
6 Ways the COVID-19 Pandemic Has Changed Consumer Behavior
Image source: unsplash.com The pandemic continues to wield tremendous influence over how people live. Years after the start of the...
Barb Ferrigno
Feb 5, 20225 min read
Stepping into trends of the tech HR world
New trends in the HR world emerge all the time. However, not many people have heard about HR tech and its benefits to the business. What...
Barb Ferrigno
Feb 4, 20223 min read
Top tips to plan and implement a killer charity fundraising campaign
In recent years, planning and running a charity fundraising campaign has become harder than ever, with organizations trying to find new...
Barb Ferrigno
Feb 1, 20222 min read
How to Increase Sales for Your Small Business
As a small business owner, you're probably looking for ways to increase sales and improve your bottom line. With the expanding...
Barb Ferrigno
Jan 29, 20223 min read
How to Promote Virtual Water Cooler Chat In Remote and Hybrid Work
by Chris Dyer Making the transition from a brick-and-mortar office to a remote or hybrid model isn’t easy. Success in remote work...
Barb Ferrigno
Jan 27, 20225 min read
Effective Tips for Onboarding Remote Employees
by Chris Dyer Onboarding is an important part of the new hire process, but in the remote world, it can seem particularly challenging....
Barb Ferrigno
Jan 27, 20225 min read
6 Key Questions When Interviewing For Remote Jobs
by Chris Dyer If you have been managing remote employees, you know that some people adapt quickly while others struggle to get into a...
Barb Ferrigno
Jan 27, 20225 min read
How Remote Teams Can Work Across Time Zones More Easily
by Chris Dyer Working across time zones can be a challenge for any workplace model — onsite, remote, or hybrid. Even the difference...
Barb Ferrigno
Jan 27, 20224 min read
What You Need To Consider Before Buying New Equipment For Your Business
Buying equipment for your business means spending a large amount of money to ensure operations run smoothly. Most small businesses don’t...
Barb Ferrigno
Jan 25, 20224 min read
Helping your clients adapt & stay open during uncertain times
by Andy McIlwain Local small businesses bear the brunt of times like these. 27% of American small business owners believe that COVID-19...
Barb Ferrigno
Jan 23, 202212 min read
8 top donation plugins for WordPress websites
by Erik Deckers COVID-19 is putting the pinch on a lot of small businesses, nonprofits and houses of worship. Some small businesses...
Barb Ferrigno
Jan 23, 20224 min read
3 low-cost marketing trends for the new normal
by Kevin Wood This article originally published on GoDaddy’s OpenWeStand.org website. COVID-19 has changed how we live, work and relate....
Barb Ferrigno
Jan 23, 20223 min read
Creating a business budget plan for emergencies
by Eric Rosenberg If you run a small business or side hustle, what would you do if an unexpected emergency impacted your business? These...
Barb Ferrigno
Jan 23, 20225 min read
Build and use your ideal customer profile and personas
by Brandi Johnson One of the first questions that a marketing or business consultant will ask you is, “What is your target market? Have...
Barb Ferrigno
Jan 23, 202210 min read
5 business ideas for post-pandemic needs
by Marcus Cook It wouldn’t be an overstatement to say that the consequences of the COVID-19 pandemic have been devastating. From health...
Barb Ferrigno
Jan 23, 20226 min read
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