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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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How Content Marketing Has Changed, and What to Expect in the Future
By Solomon Thimothy, founder of Clickx Content marketing can be a concept many fail to understand -- and it’s not surprising why. The...
Barb Ferrigno
May 11, 20203 min read
5 views
Creating a Content Marketing Strategy? Here Are 3 Tips You Should Always Follow
I've had the pleasure of leading many content teams, and I learned a few useful tips along the way. Creating content for the sake of...
Barb Ferrigno
May 11, 20203 min read
2 views
How Sales Teams Can Use Marketing Content to Close More Deals
Content marketing is growing fast. Research from 2017 predicted the industry would be worth roughly $413 billion by 2021. Seth Godin even...
Barb Ferrigno
May 11, 20203 min read
9 views
3 Ways to Create Content That Delivers Traffic
By Daniel Robbins, CMO of LUVMRE I recently heard that there are over 500 million blogs on the internet. That means a lot of competition...
Barb Ferrigno
Apr 27, 20203 min read
4 views
To Create Truly Compelling Content Marketing, Make It a Team Activity
by Imran Tariq Co-Founder and CEO of Webmetrix Group These days, contentmarketingis considered a crucial aspect of any company's...
Barb Ferrigno
Mar 12, 20204 min read
7 views
How to Maximize Your Startup's Content-Marketing Budget
by Lucas Miller Founder of Echelon Copy LLC You’re running a new startup and trying your hardest to keep your budget alive -- sound...
Barb Ferrigno
Mar 12, 20203 min read
11 views
Content Marketing Takes Time, But Can Add Huge Value
by Jim Joseph Marketing Master - Author - Blogger Content marketing is the business buzzword du jour. Every brand, big and small, is...
Barb Ferrigno
Mar 12, 20203 min read
3 views
The 5 Cs of Content Marketing Copy
by Robert Bly Author, Copywriter and Marketing Consultant I love formulas for writing for two reasons. First, the best formulas are...
Barb Ferrigno
Mar 12, 20202 min read
2 views
Five Essential Steps To Creating Content That Works For Your Business
James Reynolds Founder and Managing Director, SEO Sherpa Most businesses are now aware of the need to create fresh, new content for their...
Barb Ferrigno
Jan 27, 20208 min read
0 views
Five Data-Driven Improvements To Your Content Marketing Strategy
Abdullahi Muhammed Founder and CEO, Oxygenmat If you want to scale your business to new heights, publish viral content, and succeed in...
Barb Ferrigno
Jan 26, 20204 min read
10 views
How Content Marketing Can Help Your Company Do More For Less
Alex Ionides Managing Director, Silx If you still think content is more of a supporting act than the star of the show, think again. True,...
Barb Ferrigno
Jan 26, 20203 min read
2 views
Three Ways Content Marketing Boosts The Value Of Your Leads
Alex Ionides Managing Director, Silx Content marketing continues to be critical in improving the value of sales leads. Yet, according to...
Barb Ferrigno
Jan 26, 20204 min read
1 view
How to Maximize Your Startup's Content-Marketing Budget
Lucas Miller Founder of Echelon Copy LLC You’re running a new startup and trying your hardest to keep your budget alive -- sound...
Barb Ferrigno
Jan 26, 20203 min read
4 views
7 Ways to Monitor a Competitor's Content Marketing Strategy
Albizu Garcia Co-Founder and CEO of Gain Monitoring the competition’s content marketing efforts is an essential step for brands...
Barb Ferrigno
Jan 26, 20204 min read
14 views
Five Steps to Creating a B2B Content Marketing Strategy
by Honey Singh Co-Founder, #ARM Worldwide, CEO - PR and content marketing B2B is the modern shorthand for carrying out long time sales...
Barb Ferrigno
Jan 26, 20205 min read
4 views
How To Measure Your Content’s Revenue Efficiency
by Andrew Nguyen Marketo Demonstrating the impact of marketing efforts across all channels is one of marketing’s biggest challenges...
Barb Ferrigno
Jan 15, 20204 min read
8 views
How to Bring Your B2B Content Marketing Back from the Dead
By: Katrina Niemisto Marketo Content marketing has transformed our industry, with B2B brands large and small using it to generate...
Barb Ferrigno
Jan 14, 20203 min read
1 view
What Is Content Marketing, And How Can Your Business Use It to Sell?
by Jim Granat Jim Granat is Head of Small Business at Enova International. He connects SMBs with credit through Headway Capital and The...
Barb Ferrigno
Jan 3, 20204 min read
4 views
Content Marketing Is The New PR
by Nancy Marshall Nancy Marshall,The PR Maven(R),CEO and Founder, Marshall Communications,creating and implementing marketing/PR/personal...
Barb Ferrigno
Jan 3, 20203 min read
5 views
How To Boost Content Marketing With Interactivity
Blair Williams Blair Williams is the founder of MemberPress, an all-in-one membership website software for WordPress. Content marketing...
Barb Ferrigno
Jan 2, 20203 min read
2 views
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