2 Key Reasons Why Email Marketing Can Increase eComm Sales
Email marketing does not have to be as complex as some people make out. Yes, some rules apply to who you can email, how you can email,...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Barb Ferrigno
- May 23, 2020
- 3 min
More Than Alive: Email Marketing Trends for 2020 You Cannot Afford to Ignore
The belief that email marketing is dead and social media has taken its place is an erroneous thought. While it is true that social media...
20 views
Barb Ferrigno
- May 14, 2020
- 2 min
Do Not, Under Any Circumstances, Start a Business Email This Way
You can file this article under something that should not even have to be said, and yet, most marketers need to hear it. Email marketing,...
1 view
Barb Ferrigno
- May 13, 2020
- 3 min
Have a New Company? Here's the Email Marketing Guide for Businesses Starting From Scratch
by Emily Heaslip, Contributor Small businesses have to watch their marketing budget more closely than big corporations. With so many...
4 views
Barb Ferrigno
- May 13, 2020
- 3 min
Want to Boost Your E-Commerce Sales? Effective Email Marketing Is Key
This article was originally written for CO-; by Kaylee Kolditz, Contributor With email marketing, you can personalize and target...
4 views
Barb Ferrigno
- Apr 21, 2020
- 3 min
This Is Why Email Marketing Still Outperforms Social Media
Tiffany Delmore Co-founder of SchoolSafe With figures from Statista showing that more than 2.5 billion people use social media every...
20 views
Barb Ferrigno
- Feb 18, 2020
- 4 min
Conversational Emails | How To Step Up Your Email Marketing Game
by Matilda Miglio I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of consumers say...
1 view
Barb Ferrigno
- Feb 11, 2020
- 3 min
Why 75% of Your Marketing Emails Are Never Read
by Peter Bell Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward...
1 view
Barb Ferrigno
- Jan 21, 2020
- 4 min
How to Get a Handle on Rising Unsubscribe Rates
By: Eric Keating You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in...
0 views
Barb Ferrigno
- Jan 21, 2020
- 3 min
The Case for Email Marketing Metrics: Top 5 Best Practices
By: Emma Mears Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will...
1 view
Barb Ferrigno
- Jan 15, 2020
- 4 min
Email Isn’t Dead; You’re Just Doing It Wrong
by Matt Kamp Marketo Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus...
3 views
Barb Ferrigno
- Jan 14, 2020
- 2 min
Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years
by Tim Ozmina Marketo I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing...
5 views
Barb Ferrigno
- Jan 14, 2020
- 4 min
Conversational Emails | How To Step Up Your Email Marketing Game
By: Matilda Miglio Marketo I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of...
5 views
Barb Ferrigno
- Jan 3, 2020
- 4 min
Mass Email Marketing And GDPR
Duran Inci IT consultant with over 11 years of e-business experience in digital marketing, e-commerce and integrations. Co-Founder and...
4 views
Barb Ferrigno
- Jan 3, 2020
- 3 min
How To Prioritize Your Email Marketing Strategy In 2020
by Anthony Saladino Co-Founder and CEO of Kitchen Cabinet Kings, an online retailer of kitchen and bathroom cabinets distributed...
3 views
Barb Ferrigno
- Jan 2, 2020
- 3 min
Writing Effective Business Emails
by Adrian Dearnell You log in to your email account on Monday morning with a premonition—how many confusing or useless emails will I be...
2 views
Barb Ferrigno
- Jan 2, 2020
- 4 min
10 Effective Email Marketing Tips Small Businesses Can Use
Expert Panel, Young Entrepreneur Council YEC is an invite-only organization comprised of the world's most successful entrepreneurs 40 and...
4 views
Barb Ferrigno
- Jan 2, 2020
- 4 min
How To Make An Email Marketing Campaign More Mobile-Friendly: 11 Actionable Tips
Expert Panel, Forbes Agency Council Successful PR, media strategy, creative and advertising executives from Forbes Agency Council share...
3 views
Barb Ferrigno
- Jan 2, 2020
- 4 min
The Reinvention Of Modern Email Marketing
Simms Jenkins Simms Jenkins is Founder + CEO of BrightWave, a leading email marketing agency, and author of two definitive books on...
1 view
Barb Ferrigno
- Jan 2, 2020
- 4 min
Marketing Friction: Three Deadly Email Sins
Roger Dooley CMO Network You've got a new customer. Great news! You now have that customer's email address and the opportunity to make...
0 views
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