Will the Real Key Email Metrics Please Stand Up?
By: Favian Castillo You received some solid data from your recent email marketing campaign, but are these the real indicators of success...
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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Barb Ferrigno
- Dec 10, 2020
- 3 min
Increased Email Clicks Might Not Be Due to Your Marketing Prowess
By: Kiersti Esparza Email marketers are reporting an increase in click volumes. Is this because marketers are just that good now?...
4 views
Barb Ferrigno
- Dec 9, 2020
- 3 min
Top Tips for Creating a Budget for your Email Marketing Campaign
By: Chintan Doshi Email, although a conventional mode of marketing and communication, has weathered the storms of Twitter, Facebook,...
10 views
Barb Ferrigno
- Oct 21, 2020
- 4 min
How Small Businesses Save Time by Combining Content with Email Marketing Efforts
by TNS Experts With the various digital marketing tactics out there, modern branding has taken off in a full sprint, challenging...
9 views
Barb Ferrigno
- Sep 30, 2020
- 3 min
3 Rules of Effective Email Management You Need to Know
In 2019, the average business worker was expected to send and receive 126 emails on average per day--a number that has surely risen in...
5 views
Barb Ferrigno
- Jul 17, 2020
- 3 min
Email marketing does not have to be as complex as some people make out. Yes, some rules apply to who
It seems that nowadays everyone owns a VPN for one reason or another. Arguably the single most popular use for VPNs is to access servers...
9 views
Barb Ferrigno
- Jul 17, 2020
- 3 min
2 Key Reasons Why Email Marketing Can Increase eComm Sales
Email marketing does not have to be as complex as some people make out. Yes, some rules apply to who you can email, how you can email,...
20 views
Barb Ferrigno
- May 23, 2020
- 3 min
More Than Alive: Email Marketing Trends for 2020 You Cannot Afford to Ignore
The belief that email marketing is dead and social media has taken its place is an erroneous thought. While it is true that social media...
21 views
Barb Ferrigno
- May 14, 2020
- 2 min
Do Not, Under Any Circumstances, Start a Business Email This Way
You can file this article under something that should not even have to be said, and yet, most marketers need to hear it. Email marketing,...
5 views
Barb Ferrigno
- May 13, 2020
- 3 min
Have a New Company? Here's the Email Marketing Guide for Businesses Starting From Scratch
by Emily Heaslip, Contributor Small businesses have to watch their marketing budget more closely than big corporations. With so many...
5 views
Barb Ferrigno
- May 13, 2020
- 3 min
Want to Boost Your E-Commerce Sales? Effective Email Marketing Is Key
This article was originally written for CO-; by Kaylee Kolditz, Contributor With email marketing, you can personalize and target...
5 views
Barb Ferrigno
- Apr 21, 2020
- 3 min
This Is Why Email Marketing Still Outperforms Social Media
Tiffany Delmore Co-founder of SchoolSafe With figures from Statista showing that more than 2.5 billion people use social media every...
26 views
Barb Ferrigno
- Feb 18, 2020
- 4 min
Conversational Emails | How To Step Up Your Email Marketing Game
by Matilda Miglio I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of consumers say...
4 views
Barb Ferrigno
- Feb 11, 2020
- 3 min
Why 75% of Your Marketing Emails Are Never Read
by Peter Bell Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward...
2 views
Barb Ferrigno
- Jan 21, 2020
- 4 min
How to Get a Handle on Rising Unsubscribe Rates
By: Eric Keating You checked the report and confirmed it: your email unsubscribe rate is creeping up. You noticed it rising slightly in...
3 views
Barb Ferrigno
- Jan 21, 2020
- 3 min
The Case for Email Marketing Metrics: Top 5 Best Practices
By: Emma Mears Email matters more today than ever before. By the end of 2018, an estimated $500 billion in digital commerce revenue will...
1 view
Barb Ferrigno
- Jan 15, 2020
- 4 min
Email Isn’t Dead; You’re Just Doing It Wrong
by Matt Kamp Marketo Email is dead—or at least that’s what the headlines claim. Sure, getting to “inbox zero” might be everyone’s focus...
9 views
Barb Ferrigno
- Jan 14, 2020
- 2 min
Don’t Call It a Comeback: Drip Campaigns Have Been Here for Years
by Tim Ozmina Marketo I know what you’re thinking: Drip campaigns? They’re about as relevant as Michael Bolton. But here’s the thing...
7 views
Barb Ferrigno
- Jan 14, 2020
- 4 min
Conversational Emails | How To Step Up Your Email Marketing Game
By: Matilda Miglio Marketo I’m tired of people giving email marketing a bad rap. Because despite claims that email is dead, 33% of...
6 views
Barb Ferrigno
- Jan 3, 2020
- 4 min
Mass Email Marketing And GDPR
Duran Inci IT consultant with over 11 years of e-business experience in digital marketing, e-commerce and integrations. Co-Founder and...
7 views
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