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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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How to Pleasantly Surprise Prospects on a Sales Call
Aimee Tariq Founder and CEO of A Life With Health There’s no way around it: Sales calls can be uncomfortable. The prospect may be...
Barb Ferrigno
Oct 2, 20203 min read
5 Ways to Master the Influence of Sales
Debbie Allen Speaker, Business Mentor & Author The following excerpt is from Debbie Allen’s book Success Is Easy. Buy it now from Amazon...
Barb Ferrigno
Oct 2, 20203 min read
10 Research-Backed Ways to Improve Sales Success
Mike Schultz President at RAIN Group While you’re undoubtedly laser-focused on a monster fourth sales quarter, something else requires...
Barb Ferrigno
Oct 2, 20205 min read
What Is a Sales Funnel? The Guide to Building an Automated Selling Machine.
by R.L. Adams Entrepreneur, software engineer, author, blogger and founder of WanderlustWorker.com Webinar Software One of the core...
Barb Ferrigno
Oct 2, 20208 min read
Magnify conversions and leads on your website today
Starting up a business for anyone is a mind racking experience which can either be highly successful, or the complete opposite. In order...
Barb Ferrigno
Oct 1, 20203 min read
Insanely Successful Strategies for Generating More Leads to Your Website
By Jasmine Melikyan Any business owner will tell you about the importance of leads and lead generation. Why are leads important? It’s a...
Barb Ferrigno
Sep 17, 20204 min read
13 Sales Channels Explained
Ever wondered how you can go about selling your products or services? Then you will have to find adequate sales channels that you can use...
Barb Ferrigno
Sep 16, 20203 min read
Funnels and Conversions - Avoid Making This Common Mistake
When you set up a sales funnel, the obvious goal is for it to give you the best chance of conversions. However, there is one common...
Barb Ferrigno
Sep 16, 20203 min read
8 Lead Gen Hacks to Grow Your Leads Post-Lockdown
By TNS Experts We all know how essential leads are to a business, and even at the best of times, it’s tricky to figure out how to get...
Barb Ferrigno
Sep 14, 20206 min read
Three Steps To Generating Better Leads In Any Business Climate
Megan Cunningham Cunningham is CEO of Magnet Media, brand storytelling pioneer trusted by Fortune 500s & startups. Featured in CNN, The...
Barb Ferrigno
Jun 25, 20204 min read
How to Build Intimate Relationships With Your Customers With This Single Lead Nurturing Campaign
Scott Oldford What is marketing? This is a question many marketers have tried to answer, and most get it wrong. I'm not saying I have the...
Barb Ferrigno
May 28, 20204 min read
Looking for Leads? These 4 Direct Mail Offers Are Your Answer
Robert W. Bly Author, Copywriter and Marketing Consultant The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution:...
Barb Ferrigno
May 28, 20203 min read
How to Generate B2B Leads When Your Budget is Low
Mathew J Maniyamkott Freelancer, Entrepreneur India A continuous stream of leads means that you have a platter to select from where you...
Barb Ferrigno
May 28, 20205 min read
The Secret to Getting Direct-Mail Prospects to Reply Immediately
Robert W. Bly Author, Copywriter and Marketing Consultant The following excerpt is from Robert W. Bly’s book The Direct Mail Revolution:...
Barb Ferrigno
Apr 21, 20204 min read
Implement These 4 Tactics to Grow Your Revenue
Kimanzi Constable Consultant and Lifetime Entrepreneur Chance are, you’ve worked at least one job in your lifetime. You might even be...
Barb Ferrigno
Apr 21, 20203 min read
How to Link From Your Content to Build Leads and Connections
Ann Smarty Founder of MyBlogU, Brand Manager at Internet Marketing Ninjas Whenever we create digital content, we reference other web...
Barb Ferrigno
Apr 21, 20203 min read
How to Boost Leads and Create Brand Value
Sachin Rajah Lead generation is like the stock market. With a few smart decisions you can make a killing but if you don’t keep an eye on...
Barb Ferrigno
Apr 21, 20203 min read
This Is How You Build an Effective Conversion Rate Optimization Strategy
Harry Kabadaian CEO of Fancy Lab Today's businesses rely on their web properties to drive a great deal of their sales and lead generation...
Barb Ferrigno
Apr 21, 20205 min read
Looking for leads? Discover 4 ways Attorneys can Generate More Leads
Being a successful lawyer is one thing, and having a reputable firm will certainly carry some weight online and in the courtroom, but...
Barb Ferrigno
Mar 25, 20202 min read
The 3 Essentials of a Successful Qualified Leads Program
by Kylie Peters Marketo In a way, sales reps are like nurses or doctors. They take people’s temperatures to determine how they’re...
Barb Ferrigno
Jan 15, 20205 min read
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