Being a successful lawyer is one thing, and having a reputable firm will certainly carry some weight online and in the courtroom, but many legal minds are still struggling with the same old question: how can we generate more leads?
The legal industry is saturated right now. Positively bursting with highly qualified individuals who are all rallying for the same clients. It can seem a little cut-throat at times, so what is the solution? For those who are willing to think outside of the box, many attorneys are looking towards social media and their online presence to boost interest in their firm and essentially get more legal clients on their books. Want to know more? Read on for 4 ways attorneys can generate more leads.
Invest in social media marketing
Social media marketing is an incredibly accurate and valuable way to generate more leads for your legal firm – click here to find out more about lawyer social media. Social media marketing is not only more specific and targeted but it’s also much more effective than traditional marketing methods. You can specifically target people of a certain age, location or demographic and have carefully selected content aimed at them and their likes, needs and interests. If a certain social media marketing strategy isn’t working then you’ll be able to make changes as and when you need to.
Create a strong website
Got a good looking website? A nice tag line? All this stuff is great, but it might not get you the leads you want. Most businesses are aware that having a good looking website is important, but what they fail to understand is the importance of making that website user-friendly and making it a crucial element of your marketing and your business as a whole. Is your website optimized for mobile? Does your homepage have all the information your potential client needs? Do you have links to your social media pages? And what about your contact details?
If you have all these things in place and ensure that your mobile is fully optimized, you’ll be able to generate more leads and improve your SEO rating.
Blog, blog, blog!
Blogging isn’t just for moms and for travelers, blogging is actually a clever way to improve your SEO, get you further up those search engine results and connect with potential clients. Regular, fresh content is something that sits very well with Google, and the more you post fresh, engaging content, the better your search engine optimization results will be.
Also, blogging allows clients to see your opinions on subjects, keep up to date with the goings-on at your firm and find out more about you. All of which makes you more approachable and trustworthy.
Social media in general
Don’t underestimate the power of social media. Facebook and Twitter aren’t just places to keep your opening hours and contact details, they’re the perfect place to reach out to new clients with engaging content, company updates, events, who you are, humor and information they may find interesting. All of which equates to more leads!