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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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New Online Marketing Technologies to Keep an Eye on
Online marketing is an industry that has evolved incredibly fast since the early days of the internet. New online marketing technologies...
Barb Ferrigno
Sep 1, 20203 min read
Is It Time to Begin Looking into VR Affiliate Marketing Opportunities?
Affiliate marketers are always on the lookout for the next big market that can help them introduce useful products and services to their...
Barb Ferrigno
Aug 26, 20203 min read
Added Value Case Study: Sanitation Company Marketing
Added value is exactly why businesses can encourage repeat business. As a result, we decided to use an example of a product line that...
Barb Ferrigno
Aug 26, 20204 min read
Is Using Influencers Still a Good Marketing Approach?
An interesting subject that has come to light lately is the subject of using influencers for marketing. Some people are saying that we...
Barb Ferrigno
Aug 15, 20204 min read
Marketing in South East Asia’s Fast-Growing English Speaking Economy
Looking for a new market to pitch your ideas or maybe start with some cross-border e-comm sales? Well, one place where opportunities are...
Barb Ferrigno
Aug 14, 20205 min read
How a Select Few Marketing Firms Increased Revenues In 2020
As the global Covid-19 pandemic starts to ease off in higher economically developed nations around the globe, governments and finance...
Barb Ferrigno
Aug 4, 20204 min read
Increase Sales by Diversifying Your Online Communication Channels
You may wonder what the secret is to the high customer satisfaction stats companies like Zappos and many of the world’s most player...
Barb Ferrigno
Jul 20, 20204 min read
85+ stats to make you want to invest in content marketing
by Aires Loutsaris You’re interested in content marketing – you must be, otherwise you wouldn’t have ended up reading this post. But...
Barb Ferrigno
Jul 7, 202019 min read
4 Tips to Consider When Hiring a Freelance Marketer
Royalty-free image Working with a freelancer is probably one of the easiest and most cost-effective ways for small business owners to get...
Barb Ferrigno
Jul 4, 20202 min read
The Importance of Creating a Multichannel Marketing Strategy
By Samuel Thimothy, VP at OneIMS.com As a marketing agency owner, my clients are always coming to me to talk about the "next big thing"...
Barb Ferrigno
Jun 29, 20203 min read
What Is Inbound Marketing?
Rebecca Kowalewicz Vice President, Digital at Clearbridge Branding Agency, overseeing clients' digital efforts. Inbound marketing — it's...
Barb Ferrigno
Jun 25, 20204 min read
How Attending Internet Marketing Seminars Can Advance Your Career
If you are in the business of ‘Internet Marketing’, seminars are a great way to learn the basics as well as refresh your ideas in what is...
Barb Ferrigno
Jun 17, 20204 min read
Simple Marketing Tricks Everyone Should Know
If you’re on the verge of starting a business, then you already know that marketing is not only essential but also vital for your...
Barb Ferrigno
Jun 15, 20202 min read
Peer-to-Peer Is the Next Wave of Influencer Marketing
Barrett Wissman Chairman of IMG Artists and Principal in Two Pillar Management After reality television transformed Average Joes into...
Barb Ferrigno
Jun 12, 20203 min read
Should You Use Paid Ads to Promote Your Small Business?
Kimberly de Silva Writer Paid advertising can be a great way to guide more traffic to your site and increase business, however it can be...
Barb Ferrigno
Jun 12, 20205 min read
How to Determine the Perfect Marketing Budget for Your Company
Laurel Mintz Founder and CEO of Elevate My Brand So you have the best idea on the planet but no clue how you’re going to get it in front...
Barb Ferrigno
May 29, 20204 min read
3 Ways to Stretch Your Marketing Budget
Nick Wolny Founder and Consultant, Hefty Media Group Marketing and advertising budgets vary widely across organizations. An often-cited...
Barb Ferrigno
May 29, 20204 min read
15 Awesome Marketing Tools I Use Daily
There are so many tools at a marketer's disposal. You'll find everything under the sun, including project management software, social...
Barb Ferrigno
May 11, 20206 min read
Why Data Analytics Can Help Drive Sales For Your Business
Tanvir Haque Partner at Freshstone Consulting A successful company has customers at its core. Long gone are the days of one-size-fits-all...
Barb Ferrigno
May 6, 20207 min read
4 Ways to Close Sales with Non-Verbal Communication
Imran Tariq Co-Founder and CEO of Webmetrix Group When you’re practicing a sales pitch, you likely drill down on specific language....
Barb Ferrigno
May 6, 20203 min read
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