Working with a freelancer is probably one of the easiest and most cost-effective ways for small business owners to get their marketing done professionally. A freelancer will not usually be as large a dent in your business budget since they will be paid for the work that they do rather than an hourly or monthly wage. In addition, freelancers can be found in all corners of the globe, giving you increased access to finding the best talent to collaborate with on your marketing strategies rather than being restricted to only employees in your local area. So, if you’ve decided to work with a freelancer for marketing, how do you ensure that you are working with the right person?
Use a Reputable Agency
Finding the right freelancer to collaborate with on marketing can be tricky. That’s why it’s a good idea to use a reputable agency like The Hunt, to help you find the best person to work with. A good agency will be able to connect you with reputable, experienced freelancers based on your business needs and help match you up with somebody who has the skills and the knowledge to get the job done exactly how you want it.
Do Your Research
Once you have found some potentially ideal freelancers, do some research into them and find out more about them and the work that they do. LinkedIn can be an ideal place to start as most freelancers will have a profile that you can visit to find out more about what they have worked on in the past, any projects that they are currently working on, and a link to their portfolio website if they have one. You can also check out any LinkedIn recommendations and endorsements that they have.
Ask for Samples
Before going ahead and making a decision on a freelancer, it’s a wise idea to get an idea of the type of work that they have done in the past in order to determine whether or not it is what you are looking for. Bear in mind that there are various different styles of marketing and while certain freelancers might be really good at what they do, it might not be the right fit for your business. However, with that being said, if you don’t have a lot of marketing knowledge and experience, you might be looking for a freelancer who can take the lead, so look out for campaign management experience in their portfolio.
Get to Know Them
Finally, a freelance marketing professional is somebody who you are going to be working with on a regular basis for the foreseeable future, so it’s a good idea to get to know them. Treat it in a similar way as you would hiring an employee; it’s important to make sure that the freelancer will be able to fit into your existing team and culture well.
Hiring a freelancer for your marketing campaigns can be one of the best options for getting professional marketing on a small business budget. Keep these tips in mind when searching for the right freelance marketer for your business.