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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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SEO for Landing Pages: Best Practices to Rank
Erika Varagouli Semrush When it comes to your digital marketing strategy, landing pages are meant to drive conversion events. Having a...
Barb Ferrigno
Dec 12, 20226 min read
Search Marketing Strategy | Treat Search Marketing Like a Macroeconomy
By: Liam Barnes The search marketing industry is built to run like a macroeconomy. What do I mean by that? Search results are resources....
Barb Ferrigno
Dec 3, 20228 min read
Dynamic Search Ads Explained & How Best to Use Them in Your Strategy
Amy Bishop Dynamic search ads refer to a type of campaign that allows advertisers to capitalize on queries that might not have otherwise...
Barb Ferrigno
Nov 28, 20226 min read
5 SEM Hacks to Improve Your Ad Campaigns
by Kelly Lyons Search engine marketing (SEM) is a valuable method to earn the coveted top spot on SERPs. But it’ll take more than a big...
Barb Ferrigno
Nov 28, 20224 min read
How Therapists Can Attract Patients with SEO
Thousands seek therapists daily. How do you bring your clinic closer to them? The answer lies in search engine optimization (SEO). This...
Barb Ferrigno
Nov 18, 20224 min read
Should I Pay for Backlinks?
by Brian Moseley Buying backlinks…it’s a tempting idea. You’ve been watching your site closely, and maybe it feels like it’s growing at a...
Barb Ferrigno
Oct 28, 202210 min read
Why is SEO important for a small business?
Search engine optimization SEO helps you formulate yourself to accomplish your work and encourage your business. SEO is effective because...
Barb Ferrigno
Oct 11, 20222 min read
How to Leverage SEO for B2B Lead Generation
By: Nate Dame Too many marketing activities still happen in silos, and search engine optimization (SEO) is one of the most isolated....
Barb Ferrigno
Aug 1, 20225 min read
What Do Your Customers & Prospects Want from Your Website?
By: Lexie Lu SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw...
Barb Ferrigno
Jul 28, 20224 min read
Local SEO: A Guide for Beauty Brands
While the beauty industry might be quite prospective and lucrative, it’s also incredibly competitive. Success is difficult to achieve in...
Barb Ferrigno
Jul 23, 20223 min read
How to Search Any Website for Keywords
Connor Lahey Semrush Google is great for finding information. It gives accurate results in a fraction of a second. But what if you want...
Barb Ferrigno
May 20, 20224 min read
SEO Split Test: Does Removing Banner Ads Impact Organic Traffic?
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of...
Barb Ferrigno
May 19, 20223 min read
SEO Split-Test Result: Does Bolded Text Help Your SEO?
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical...
Barb Ferrigno
May 19, 20223 min read
How to Disavow Links
Patrick Grubbs Semrush When it comes to building a strong website, backlinks are one of the most important factors. However, that...
Barb Ferrigno
May 17, 20226 min read
How Not to Write a Meta Description
Gabka Koscova Semrush Writing a meta description is often a neglected part of technical SEO. However, writing “something” is typically...
Barb Ferrigno
May 17, 20225 min read
SEO Split Test Result: Small H3 Change, Big Click Result
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of...
Barb Ferrigno
May 17, 20223 min read
15 Tips for Scaling Your SEO Content Strategy
Semrush In this post, we discuss tips for making SEO a priority in content strategies and how this impacts scaling SEO. We will also talk...
Barb Ferrigno
May 17, 20228 min read
How Is SEO Split Testing Different from CRO Testing?
Semrush In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This...
Barb Ferrigno
May 17, 20224 min read
How To Increase Your Website Traffic
Have you ever felt unnoticed, especially online? Every day, internet content creators use internet algorithms and search engines in...
Barb Ferrigno
Mar 9, 20222 min read
10 on page optimisation tips
There is no doubt that on-page optimization is one of the most important things you can do when it comes to ranking in Google. It is...
Barb Ferrigno
Jan 21, 20224 min read
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