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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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What Is Native Advertising? Beginner's Guide to Native Ads
Michelle Ofiwe Semrush What Is Native Advertising? Native advertising (also known as sponsored content or spon con) involves creating...
Barb Ferrigno
May 20, 20225 min read
How to Search Any Website for Keywords
Connor Lahey Semrush Google is great for finding information. It gives accurate results in a fraction of a second. But what if you want...
Barb Ferrigno
May 20, 20224 min read
7 Bad Financial Habits That Could Hurt Your Business
Running a business means wearing many hats, including human resources, marketing, accounting, and bookkeeping. Unfortunately, many...
Barb Ferrigno
May 20, 20225 min read
SEO Split Test: Does Removing Banner Ads Impact Organic Traffic?
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of...
Barb Ferrigno
May 19, 20223 min read
SEO Split-Test Result: Does Bolded Text Help Your SEO?
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of statistical...
Barb Ferrigno
May 19, 20223 min read
How to Disavow Links
Patrick Grubbs Semrush When it comes to building a strong website, backlinks are one of the most important factors. However, that...
Barb Ferrigno
May 17, 20226 min read
How Not to Write a Meta Description
Gabka Koscova Semrush Writing a meta description is often a neglected part of technical SEO. However, writing “something” is typically...
Barb Ferrigno
May 17, 20225 min read
SEO Split Test Result: Small H3 Change, Big Click Result
Brian Moseley Semrush Before you start: what do you know about SEO split-testing? If you’re unfamiliar with the principles of...
Barb Ferrigno
May 17, 20223 min read
15 Tips for Scaling Your SEO Content Strategy
Semrush In this post, we discuss tips for making SEO a priority in content strategies and how this impacts scaling SEO. We will also talk...
Barb Ferrigno
May 17, 20228 min read
How Is SEO Split Testing Different from CRO Testing?
Semrush In this post, we will discuss the differences between CRO (conversion rate optimization) testing and SEO split testing. This...
Barb Ferrigno
May 17, 20224 min read
The Complete Guide to Creating A Culture of Risk-Taking
Evolution has taught humans to be risk-averse. Consider a paleolithic gatherer passing a cave entrance while looking for food. She may...
Barb Ferrigno
May 17, 20225 min read
10 TikTok Marketing Tips: #10 Have Fun!
It has been fantastic hearing from so many small business owners over the past few weeks…a lot of excitement re. using video to grow...
Barb Ferrigno
May 17, 20223 min read
How to get the Excitement of Game Shows in Your Booth!
Game Shows are as popular today as they have ever been, and there are even entire networks dedicated to game shows! Their excitement and...
Barb Ferrigno
May 16, 20221 min read
10 TikTok Marketing Tips: #9Types of TikTok Paid Ads
WHEW! TikTok Marketing Tip #8, which was sent out previously, relating to 'Why Advertise on TikTok', stirred up a lot of interest. FYI:...
Barb Ferrigno
May 16, 20222 min read
Social Media And The Need To Believe
by Peter Sucio While it is still easy to spot the "fake news" in the checkout aisle at the grocery store, it is a lot harder online...
Barb Ferrigno
May 13, 20224 min read
1 Simple Habit That Will Help You Get More Out Of Every Meeting
by David Finkel AUTHOR, 'THE FREEDOM FORMULA: HOW TO SUCCEED IN BUSINESS WITHOUT SACRIFICING YOUR FAMILY, HEALTH, OR LIFE' @DavidFinkel...
Barb Ferrigno
May 13, 20223 min read
10 TikTok Marketing Tips: #8 WHY Advertise on TikTok
As you may or may not know, I used to be an Advertising Account Manager for Meta, Inc (Facebook, Inc) for almost 3 years. In that role, I...
Barb Ferrigno
May 13, 20222 min read
Recurring Revenue Ideas and How to Implement Them
“Infographic created by Clover Connect”
Barb Ferrigno
May 12, 20221 min read
10 TikTok Marketing Tips: #7 Balancing Entertainment & Promotion
When using TikTok for your business, the goal is to make a connection with your customers with the value of your content. The 2 Main...
Barb Ferrigno
May 12, 20222 min read
5 Marketing Tips for Your Businesses Social Media Accounts
A constant presence on social media should be part of your business strategy. This will give you the exposure you need to grow and expand...
Barb Ferrigno
May 12, 20223 min read
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