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10 TikTok Marketing Tips: #7 Balancing Entertainment & Promotion


When using TikTok for your business, the goal is to make a connection with your customers with the value of your content.

The 2 Main Components of your TikTok video are Entertainment & Promotion for your brand.

The balance between these 2 main components must be handled strategicaly.

So, here are 2 scroll-past-and-keep-going scenarios: Scenario 1: You are scrolling through TikTok… you come across a video that is an obvious promotion.

What do you do?

Probably, scroll right past it!

Scenario2: You are scrolling through TikTok… you come across a video that has high entertainment value, but the promotion isn't as obvious.

What do you do?

Probably, scroll right past it!

Eh - How do you fix this scroll-past-and-keep-going problem?

The answer is BALANCE!


It is important to establish the connection between the viewer and your brand to build your audience. Once you establish a following, there is an audience to promote to that already is loyal to your brand. Then, the fun part begins… coming up with creative ways to use your brand on the platform! Here are some content ideas to try:

  • Showcase product/service reviews

  • Share tips or hacks about your product/service

  • Tell your brand story

  • Highlight industry news or trends

  • Introduce your employees

  • Create a challenge for viewers to participate in

  • Participate in current trends, effects, transitions, etc. using your product/service

Balancing entertainment and promotion is essential to create a connection for potential customers. Give them a reason to stick around!


FREE WEBINAR: 5 Quick Steps to Increase Sales Using Video. Wednesday, May 18, 2022. 11:00a PT Learn About: TikTok Videos & Instagram Reels. Content Creation. Posting to Social Media ++




Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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