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10 TikTok Marketing Tips: #9Types of TikTok Paid Ads


WHEW!

TikTok Marketing Tip #8, which was sent out previously, relating to 'Why Advertise on TikTok', stirred up a lot of interest.

FYI: TikTok’s adult user base of ages 40+ stands at 31.3%, having grown 5.5 times in the last 18 months!

This proves that the TikTok user base is aging up...these people have money & buy products/services!

Distribution of TikTok Users in the United States by Income...Shows that 53.8% of TikTok Users in the US have incomes of $75k+



By diversifying your social channels to include TikTok, TikTok is an extremely viable option to reach audiences of all ages. I wanted to elaborate more on the Paid Ads on TikTok, by sharing information about the Types of TikTok Ads that are available. TOP VIEW ADS:

  • Seen at top of the feed when users open the app

  • 60-second maximum length

  • Largest advertisement offered

IN-FEED ADS:

  • Seen in For You Page feed

  • 60-second maximum length, 15-second ideal length

BRAND TAKEOVER ADS:

  • The brand takes over the app for the day

  • Images, 3-5 second videos (like top view ads), imbedded links, landing pages throughout the feed

BRANDED EFFECTS:

  • Interactive games, stickers, filters, and effects users can apply to their content

  • Available on editing side of the app

  • Essential is aiming for your brand to go viral

BRANDED HASHTAG CHALLENGES:

  • Incentivize users to use your branded/sponsored hashtag in their content with prizes

  • Advertised on Discover Tab

  • Very engaging with users

Whether you want more video views, more traffic to your website, app downloads, or simply brand awareness, there are several options w/ TikTok ads.

FREE WEBINAR: 5 Quick Steps to Increase Sales Using Video. Wednesday, May 18, 2022. 11:00a PT Learn About: TikTok Videos & Instagram Reels. Content Creation. Posting to Social Media ++



Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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