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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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A 3-Step Guide to Using ChatGPT for Brainstorming
BY JESSICA STILLMAN @ENTRYLEVELREBEL Imagine you need to come up with a new marketing campaign, fresh ideas to expand your product line,...
Barb Ferrigno
Nov 21, 20233 min read
5 Ways to Use ChatGPT in Your Workflow
BY HILLEL FULD, TECH MARKETER AND STARTUP ADVISER @HILZFULD We've all seen the hype surrounding the various new artificial intelligence...
Barb Ferrigno
Nov 21, 20233 min read
Why ChatGPT Hasn't Replaced My Copywriting Staff
BY JEAN TANG, FOUNDER & CEO OF MARKETSMITHS@@MARKETSMITHS Yes, artificial intelligence (AI) revolutionizes how businesses approach...
Barb Ferrigno
Nov 20, 20232 min read
How Successful Businessmen Handle Loneliness?
In the fast-paced world of business, where ambition, dedication, and hard work often lead to remarkable success, a surprising paradox...
Barb Ferrigno
Nov 20, 20233 min read
Innovative Marketing Strategies for Attracting Top-Tier Real Estate Buyers
Navigating the realm of real estate requires a keen sense of the market and an innovative approach to marketing. Whether you're selling a...
Barb Ferrigno
Nov 20, 20233 min read
A Marketing Guide for Your Plumbing Business
In the highly competitive landscape of plumbing services, establishing a successful business relies heavily on the implementation of...
Barb Ferrigno
Nov 20, 20234 min read
When a ChatGPT Bot Interviews a ChatGPT Bot
BY SUZANNE LUCAS, HUMAN RESOURCES CONSULTANT, EVIL HR LADY@REALEVILHRLADY Repackaging old ideas is easy and that is basically what AI...
Barb Ferrigno
Nov 19, 20234 min read
How to Use ChatGPT's Analogy Feature to Turbocharge Your Presentations
BY CARMINE GALLO, HARVARD INSTRUCTOR KEYNOTE SPEAKER, AUTHOR, ‘THE BEZOS BLUEPRINT’ @CARMINEGALLO This article wasn't written by...
Barb Ferrigno
Nov 19, 20233 min read
3 Industries That Will Be Forever Changed by ChatGPT
BY SHAMA HYDER FOUNDER AND CEO, ZEN MEDIA @SHAMA For many executives, the debut of ChatGPT by OpenAI was seen as a shiny new innovative...
Barb Ferrigno
Nov 19, 20234 min read
Customers Are Starting to Use ChatGPT to Shop. Here's What Retailers Need to Know
BY REBECCA DECZYNSKI, STAFF EDITOR, INC. @REBECCA_DECZ Over the past few months, Matt Bahr, founder and CEO of the New York City-based...
Barb Ferrigno
Nov 19, 20234 min read
7 Surprising Use Cases for ChatGPT in Internal Operations
BY DAVE KERPEN, FOUNDER AND CEO APPRENTICE @DAVEKERPEN As businesses continue to navigate the ever-evolving landscape of technology and...
Barb Ferrigno
Nov 19, 20232 min read
How ChatGPT Can Rescue You From Writer's Block
BY ELIZABETH DANZIGER FOUNDER, WORKTALK COMMUNICATIONS CONSULTING @WRITAMINLADY As journalist Gene Fowler once wrote, "Writing is easy....
Barb Ferrigno
Nov 17, 20233 min read
From Transactional to Trusting: How Modern Animal Transformed Pet Care With Slack
BY REBECCA DECZYNSKI, STAFF EDITOR, INC. @REBECCA_DECZ When your pet is nervous, you can’t help but feel the same. As both a pet parent...
Barb Ferrigno
Nov 17, 20233 min read
7 Keys to Getting the Most From Generative A.I.
In writing my latest book, Brain Rush, I have been surprised at how much large consulting firms have invested to serve what they...
Barb Ferrigno
Nov 17, 20232 min read
From first click to last purchase: Mapping out a comprehensive customer experience strategy
by Tomsin Dollin There's little doubt that today's consumers are a fickle and demanding bunch. Easy access to product and pricing...
Barb Ferrigno
Nov 17, 202311 min read
Leading Trends in Business Advertising, with a Focus on Digital Marketing
In the ever-evolving realm of business advertising, keeping abreast of the latest trends is paramount for success. With constant changes...
Barb Ferrigno
Nov 17, 20233 min read
Three-pointers to help unleash your workforce with the power of analytics
by Paige McCaleb “One of the strongest messages to come out from the research carried out for this report was the long-term view that...
Barb Ferrigno
Nov 15, 20232 min read
Ditch your display. Really.
by Jim Cermak TradeShowU.biz I am excited to bring you a new video of a podcast episode I released a couple of months ago! 1) This week...
Barb Ferrigno
Nov 15, 20232 min read
How Well Do You Understand the Customer Journey?
by Idit Aloni Are you wondering what the term “customer journey” really means? Our White Paper entitled “The Customer Journey: The Five...
Barb Ferrigno
Nov 15, 20233 min read
Gamification and Strategy - Don’t Just Play Win!
by Daniel James There’s no question that gamification - using “serious games” for things like on-the-job training or hiring - has been a...
Barb Ferrigno
Nov 14, 20233 min read
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