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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Customer experience — what it is, why it’s important, and how to deliver it
by Adobe Experience Cloud Team At pretty much some point every day you’re a customer of something, somewhere. And, like most customers,...
Barb Ferrigno
Sep 17, 202310 min read
The usual suspects — 5 configuration fixes to maximize your peak sales
How to fix — and prevent — the 5 most common configuration issues for Adobe Commerce sites Too often we forget that regular maintenance...
Barb Ferrigno
Sep 17, 20235 min read
How to prepare your infrastructure for high traffic — the 5 Ps of peak season performance
by Corey Gelato The journey to success for your organization’s peak season starts with ensuring that your digital storefront is ready for...
Barb Ferrigno
Sep 17, 20236 min read
Remarketing — what it is, how it works, and more
Your company’s marketing team works hard to bring visitors to your website. More often than not, these visitors won’t make a purchase the...
Barb Ferrigno
Sep 17, 20238 min read
Get a list of inbound marketing strategies
by Adobe Experience Cloud Team When you’re trying to grow your business, one of the things you need most is qualified leads. Inbound...
Barb Ferrigno
Sep 17, 202319 min read
Effective customer journey maps and how to create them
by Adobe Communications team Mapping your customers’ journeys can feel daunting. There are many steps involved, and you may even need to...
Barb Ferrigno
Sep 17, 20236 min read
Your guide to account-based marketing (ABM)
by Adobe Experience Cloud Team For business-to-business (B2B) brands, it can be tough to convert high-value leads into customers. The key...
Barb Ferrigno
Sep 17, 20239 min read
Guide to email marketing segmentation — what, why, and how
by Adobe Experience Cloud Team Email marketing is an incredibly effective way to promote your business. It gives you the opportunity to...
Barb Ferrigno
Sep 17, 202310 min read
Guide to marketing personalization — benefits, examples, and more
Everywhere you look, brands are embracing personalization. From the ads that pop up on your social media feed to the barista at the local...
Barb Ferrigno
Sep 17, 202310 min read
Project Management: A Complete Guide
by Adobe Communications Team Using these proven project management techniques found in this post, you can give your team the best chance...
Barb Ferrigno
Sep 17, 202319 min read
How to manage a project from start to finish
Being able to successfully manage a project is a valuable skill for nearly any role in any type of business. But with all of the...
Barb Ferrigno
Sep 17, 202311 min read
How to create a project plan — with templates
by Adobe Experience Cloud Team If you have a new project on the horizon but are worrying about how it will go, your concerns are...
Barb Ferrigno
Sep 17, 202310 min read
Strategic planning — what it is and how to do it well
by Adobe Experience Cloud Team It can be difficult to reach your business goals and ambitions, regardless of what preparation you’ve...
Barb Ferrigno
Sep 17, 20238 min read
The best B2B commerce personalization tactics backed by data
by Joe Hanson B2B e-commerce has hit the mainstream, with 74% of B2B businesses expecting their websites to generate more than 50% of...
Barb Ferrigno
Sep 17, 20235 min read
Igniting organizational readiness — embrace the power of customer journeys
by Kevin Lindsay Many brands see journey-centric marketing as the engine of future success. It’s rare to get any push-back on the notion...
Barb Ferrigno
Sep 17, 20233 min read
5 Tips for Getting Started with Generative AI
It’s an exciting time for marketers to learn how to use AI-powered tools within their processes. Especially in customer experience (CX)...
Barb Ferrigno
Sep 17, 20235 min read
From Clicks to Conversions — Maximizing your Digital Storefront’s Impact in Peak Seasons
Although consumers are going back to in-person shopping, they aren’t totally reverting to their pre-pandemic habits and are approaching...
Barb Ferrigno
Sep 17, 20237 min read
Building Trust: The Cornerstone Of Effective Lead Generation
In the complex world of business, trust reigns supreme. When potential customers trust a brand, they're more likely to invest their time,...
Barb Ferrigno
Sep 15, 20234 min read
The Benefits of Attending Web3 Events:7 Reasons to Attend
The digital world is buzzing with talk of Web3, the next evolution of the internet. But what's all the fuss about? Well, attending Web3...
Barb Ferrigno
Sep 15, 20233 min read
8 Essential Types of Software That Every Business Needs
Photo by Zan on Unsplash Not being open to technological advancements in business can lead to your business losing out and being left...
Barb Ferrigno
Sep 14, 20234 min read
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