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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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The Future of Hybrid Events: Are We Designing for Two Audiences or Just One?
The Rise—and Risk—of the Hybrid Format Hybrid events have moved well beyond the realm of stopgap solutions. What started as a necessary...
Barb Ferrigno
Apr 134 min read
How to Validate a Business Idea in Under 7 Days
Starting a business is exciting — but let’s be honest, it’s not without risk. One of the biggest reasons startups fail? They launch...
Barb Ferrigno
Apr 134 min read
Boost Digital Marketing: PLR Content for Your Online Business
In today's fast-paced digital world, the necessity for businesses to engage in effective digital marketing strategies, such as using...
Barb Ferrigno
Apr 136 min read
Understanding The Future of SEO: Trends For 2025
Search engine optimization continues to undergo rapid transformation as we move through 2025. The fundamental principles that governed...
Barb Ferrigno
Apr 94 min read
What's Really Inside Your Packaging? A Breakdown of Packaging Waste and Its Marketing Impact
Packaging is an essential element of modern consumerism. It serves as a protective layer for products, ensuring they reach customers in...
Barb Ferrigno
Apr 33 min read
How to Decide Between Early or Delayed Retirement
Thinking about retirement timing stirs a complicated mix of dreams, uncertainty, and financial calculations defining future horizons....
Barb Ferrigno
Apr 24 min read
A new Tool to CATAPULT your 2025 shows
The #1 downloaded episode of Trade Show University is being turned into a video training course!! I want to give you EARLY ACCESS and a...
Barb Ferrigno
Apr 22 min read
I've got 13 Secrets I'm sharing for 2025!
In 2025 should you go ALL-IN on trade shows and events to grow your business and promote your products and services? In a word...YES!! To...
Barb Ferrigno
Apr 22 min read
Reducing STRESS at Trade Shows (and life)
Who's ready for a little less stress in their lives? And perhaps more money to go along with it? That would be nice, right? I'm...
Barb Ferrigno
Apr 21 min read
Magically MULTIPLY your Trade Show Leads!
I absolutely LOVE magic... especially Trade Show magic ! And yes, there is a difference. When done well (like by a professional trade...
Barb Ferrigno
Apr 22 min read
Should your Event have a THEME?
I'm sure you have been to themed events before - some done well and some not so much. If you put on Corporate Events, Trade Shows, or...
Barb Ferrigno
Apr 21 min read
The Importance of Marketing in the Hospitality Industry
Effective marketing is crucial to any industry's success in today's cutthroat business environment, and the hospitality sector is no...
Barb Ferrigno
Apr 23 min read
Top Strategies for Optimizing Google Ads for the Dubai Market
In the Dubai market, a smart approach to Google Ads is key to reaching your audience. The market is competitive, so businesses need to...
Barb Ferrigno
Apr 110 min read
Decoding Market Signal: Beyond Intuition in Trading
Trading is best characterized as an art of instinct, with veteran traders seeming to "feel" the next move of the market. But relying too...
Barb Ferrigno
Mar 313 min read
How to Use AI to Help Streamline Business Operations
Artificial Intelligence (AI) is transforming business operations. AI-driven solutions are enabling businesses to function more...
Barb Ferrigno
Mar 313 min read
Capitalizing on Market Shifts Adaptive Investment Strategies
Smart investors change their plans according to the market. They like to move with the flow. When they see new opportunities, they invest...
Barb Ferrigno
Mar 314 min read
7 Financial Habits to Help Make You Smarter with Your Money
Source: Pixabay Managing your finances effectively is a skill that can transform your life. Whether you're saving for a big purchase,...
Barb Ferrigno
Mar 312 min read
How to Build a Financial Plan: A Comprehensive Guide
Source: Pixabay Creating a financial plan is one of the most empowering steps you can take to secure your financial future. It’s not just...
Barb Ferrigno
Mar 314 min read
LinkedIn Management: Strengthening Branding and Marketing
Have you ever wondered how LinkedIn can enhance your brand’s visibility and credibility? Are you leveraging it effectively for marketing...
Barb Ferrigno
Mar 293 min read
How to Make Your Gym Stand Out in a Competitive Market
The fitness industry has become increasingly saturated in recent years. As more people prioritize health and wellness, gyms and fitness...
Barb Ferrigno
Mar 296 min read
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