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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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Why Experiences Win Over Customers
By: Ian McGonnigal Think about the last time you went to a concert. When you looked around, were you struck by the sight of concertgoers...
Barb Ferrigno
Oct 20, 20225 min read
B2B Tech Marketers Make the Shift From Funnels to Lifecycles
By: Ardath Albee For SaaS and subscription companies, winning a customer is only the first step of the journey to customer lifetime value...
Barb Ferrigno
Oct 20, 20224 min read
History Repeats Itself, Even in Marketing
By: Patrick Groover “Hyper-personalization.” “Hyper-connectivity.” As marketers, it is a bit staggering to watch the continued growth of...
Barb Ferrigno
Oct 20, 20224 min read
How Persona Creation Makes Content and Editorial Calendar Creation Easier
By: Matt Solar Content marketing can be a time-consuming endeavor, especially for small business owners or marketing teams that only...
Barb Ferrigno
Oct 20, 20223 min read
The 4 Most Important Aspects of WordPress Hosting
With nearly 31% of the market share, WordPress is a favorite website for most businesses, large and small. Its ease of use and low cost...
Barb Ferrigno
Oct 20, 20223 min read
Want More Deals? Teach Your Sales Reps to Write
By: Chris Gillespie Most sales teams hire extroverted talkers. But once they are onboarded, reps live and die by their writing, and many...
Barb Ferrigno
Oct 20, 20225 min read
How Your Website Can Be Your Biggest Digital Strategy Opportunity
By: Dan Purvis Building a website is easier than ever. It is the foundation of your digital strategy and is one of the most effective...
Barb Ferrigno
Oct 20, 20224 min read
3 Ways Marketers Can Avoid a Communication Breakdown With Designers
By: Christopher Finneral Not to point any fingers, but how many marketers are guilty of asking designers something along the lines of...
Barb Ferrigno
Oct 20, 20224 min read
B2B Vendors Need To Play Catch Up In A “B2E” World
By: Peter Bell Adobe recently published a report detailing the findings of a survey we conducted of 1,215 marketers and B2B buyers in the...
Barb Ferrigno
Oct 20, 20224 min read
5 Tips to Improve Your Omnichannel Marketing
By: Bryson Runser Marketing continues to undergo rapid and major changes. Consumers are turned off by mass selling, and expect...
Barb Ferrigno
Oct 19, 20224 min read
How to Improve Lead Generation with Microsurveys
By: Marta Kaczmarek What Are Microsurveys? Generating marketing qualified leads is one of the highest priorities for innovative marketing...
Barb Ferrigno
Oct 19, 20227 min read
Find Your Ideal Customer with Account Insights and Profiling
By: Mitch Folks The digital revolution has raised customer expectations massively. People want much more than just a product—they crave a...
Barb Ferrigno
Oct 19, 20224 min read
Agile Workflow | How It Helps Marketers Deliver Personalized Experiences
By: Sarah Fruy Spotify continues to heighten consumer expectations of personalization from brands. Last year, the music-streaming giant...
Barb Ferrigno
Oct 19, 20224 min read
10 Ways to Make Your Emails Pop
By Angela Ruth When it comes to email, don't believe the hype that it's an antiquated communication medium. Case in point? By the end of...
Barb Ferrigno
Oct 18, 20227 min read
How to Stop Writing Average Emails: 16 Quick Tips
By Ron Lieback The adage that first impressions mean everything is truer than ever within the world of emails. See walls of chunky text...
Barb Ferrigno
Oct 18, 20225 min read
4 Things You Can Automate in Your Email Marketing That Will Save You Time and Drive Sales
By Liviu Tanase Companies use email for marketing because it's an effective way to reach their customer base through a channel they use...
Barb Ferrigno
Oct 18, 20224 min read
How to Avoid Email Spam Complaints
By Liviu Tanase Email traffic has surpassed 300 billion per day and will increase even more by next year, but several industry reports...
Barb Ferrigno
Oct 18, 20223 min read
Relocating Your Business 101
Is it time to relocate your business? Have you created a plan to ensure a smooth move without causing too much disruption to your...
Barb Ferrigno
Oct 18, 20223 min read
Demand Generation’s Secret Sauce? Strategic Content.
By: Gurdeep Dhillon When mastered, demand generation can help transform even an underdog brand into a market leader. But getting there...
Barb Ferrigno
Oct 17, 20223 min read
How to Advertise on Social Media—A Marketer’s Quick-Start GuideSocial Media MarketingShareShareS
By: Scott Minor In the not-too-distant past, businesses relied heavily on network television and terrestrial radio to connect with buyers...
Barb Ferrigno
Oct 17, 20224 min read
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