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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
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Demand Generation and Distribution: 4 Must-Try Digital Marketing Channels
By: Gurdeep Dhillon Our previous blog post looked at how important strategic content is for your demand generation campaign. But it’s...
Barb Ferrigno
Oct 17, 20224 min read
5 Ways to Optimize Sales Activities with Dashboards
By: James Dillon Any sales leader will agree that data and insights are key if you want your reps to crush their targets and drive...
Barb Ferrigno
Oct 17, 20226 min read
The 5 Things Salespeople Need to Build Their Personal Brand
By: Brittni Kinney When I launched into the wonderful and terrible experience of planning my wedding, I had one budget item I would not...
Barb Ferrigno
Oct 17, 20224 min read
Tips for Niche, Micro-Niche and Small Businesses!
by Jim Cermak TradeShowu.biz There are just 4 Items for you in this email, and will take less than 2 minutes to read through the whole...
Barb Ferrigno
Oct 17, 20222 min read
Ways to Build and Empower a Procurement Team
Efficient procurement teams are absolutely critical to a business’s daily processes, as well as its overall success. These teams can take...
Barb Ferrigno
Oct 17, 20224 min read
Marketing Automation Can Improve Your Creative Team’s Workflow
by By: Rena Gadimova Marketing automation empowers organizations with the ability to more accurately predict the ROI of proposed...
Barb Ferrigno
Oct 13, 20224 min read
10 Reasons Marketers Are Loving Virtual Events and 6 Solutions They Use
By: Adobe Partners Remember when “events” was synonymous with “in-person events”? Us too. Marketing has changed a great deal in a short...
Barb Ferrigno
Oct 13, 20225 min read
Customer Happiness | 4 Tips to Measure What Truly Matters
By: Rena Gadimova Do you want happy customers? Of course, you do. No business wants unhappy customers. But how do you know they’re happy?...
Barb Ferrigno
Oct 13, 20223 min read
Hotel Marketing Strategy: 12 Essentials to Succeed
by Kim Campbell After a few slow and confusing years, hoteliers worldwide are seeing occupancy rates on the rise. The American Hotel &...
Barb Ferrigno
Oct 13, 20227 min read
How to Improve Your Ski Resort Marketing in 10 Steps
by Kim Campbell Travel to winter tourism destinations, such as ski and snowboard resorts, accounts for a large sector of the hospitality...
Barb Ferrigno
Oct 13, 20227 min read
Hotel ADR: The Complete 'Average Daily Rate' Guide
by Kim Campbell Of all the KPIs used to measure a hotel's success, three of the most popular are occupancy rate, RevPAR, and ADR. These...
Barb Ferrigno
Oct 13, 20227 min read
30 Spa Marketing Ideas to Boost Your Business
by Kim Campbell Marketing campaigns can be crafted to generate interest in a product, boost business, improve profits, increase brand...
Barb Ferrigno
Oct 13, 20229 min read
The Complete Guide to Hotel Room Tablets
by Kim Campbell The hospitality world is undergoing a digital transformation with the development of hotel apps, mobile check-in options,...
Barb Ferrigno
Oct 13, 20228 min read
How to Attract Business Travelers to Your Hotel
Kim Campbell The U.S. Travel Association concluded that 464.4 million single-traveler domestic business trips were taken in 2019....
Barb Ferrigno
Oct 13, 20224 min read
Hotel Branding: The Ultimate Guide
by Kim Campbell When consumers interact with your hotel, whether through an online advertisement or visiting your website, they form an...
Barb Ferrigno
Oct 13, 202210 min read
TikTok Hotel Marketing: The Complete Guide
By Kim Campbell Hoteliers may be surprised to learn that TikTok had made our list of hotel marketing trends. But through the use of...
Barb Ferrigno
Oct 13, 20228 min read
18 Types of Venues for Every Type of Event
by Kim Campbell No two special event venues are exactly alike. Venues vary greatly in size, style, service, and the types of events they...
Barb Ferrigno
Oct 13, 20226 min read
7 Winery Event Ideas to Boost Business
By Kim Campbell Wineries can benefit greatly from hosting regular events for their patrons, wine club members, and online audience....
Barb Ferrigno
Oct 13, 20227 min read
12 Golf Course Revenue-Generating Ideas That Work
By Kim Campbell Golf courses face tough competition — not just from other courses in the area, but also from other recreation facilities...
Barb Ferrigno
Oct 13, 20228 min read
10 Brewery Event Ideas That Actually Work
by Kim Campbell With more than 9,000 breweries in the United States, beer-based businesses face stiff competition in the battle for...
Barb Ferrigno
Oct 13, 20228 min read
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