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Tips for Niche, Micro-Niche and Small Businesses!

by Jim Cermak

There are just 4 Items for you in this email, and will take less than 2 minutes to read through the whole thing! And please SHARE this episode with Show Organizers, Show Planners, and Association professionals! They will thank you! 1) This week - Big Business Marketing Tactics for Niche & Small Businesses

Can Niche or Micro-Niche businesses thrive at Trade Shows? My guest this week not only says YES but also brings tons of big business marketing experience and tactics niche businesses can use to have huge success!

Micaela S. Benn publishes children's books for kids ages 3-8 that center on relationship dynamics between family members. (Now THAT's Niche!) Her books are supported by enrichment resources to promote early childhood literacy, social development, and emotional learning. She’s also a marketing coach and hosts The Children's Book Marketing Podcast.

We Discuss:

  • How to apply big business event marketing tactics to suit audiences that support small business owners

  • Pre-marketing prep for locating the right events

  • Anticipating opportunities for following up with customers that did & didn't buy.

  • How can you afford to pay for vendor events when you're a small business?

  • How do you decide on the right events for vending?

  • What strategies have you applied in your small business that you learned managing larger-scale events in the corporate world?

Be sure you are Subscribed so you don't miss an episode! AppleGoogleSpotify

2) SNEAK PEEK - Next Episode - PRO TIP #5 As an email subscriber, you get an Advanced Sneak Peek at the next episode! This episode is PRO TIP 5 - Increase Traffic with Free Marketing Tools!

  • Officially launches on Thursday, but you can listen NOW! Episode 181

3) Jim's Pro Trade Show Tip #160 - Watch Your Timelines

  • With supply chain issues pushing out lead times, make sure you are aware of all your timelines and deadlines

  • Also read through your exhibitor prospectus to be aware of any deadlines for ordering services, when you have to have paperwork completed, and more

  • Make a master checklist as soon as you book your show and keep it in front of you to make sure you don't miss a deadline!

4) Are You Ready to Make More Money at your next Show?

  • Are you an Exhibitor or Show Organizer?

  • One of the things I LOVE doing more than anything is helping Exhibitors and Show Planners make MORE MONEY at their Trade Shows!

  • As a professional Trainer and Trade Show Consultant, I have helped my clients incorporate Innovative Ideas to increase qualified leads by over 250% and Close More Sales

  • Want to see what is possible and what you're missing?

  • Schedule your Free no-obligation 15-minute Discovery Call by clicking here

Let's work together to make your next show Wildly Successful! About the author, Jim Jim Cermak has over 25 years of marketing, consulting, and training experience, and has planned and worked hundreds of Trade Shows. He gets a little overly excited about Trade Shows, and puts that passion into helping companies get better results!

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