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Articles Library
Welcome to our Article Library. You'll find articles on a variety of topics including business, direct mail,
email, lead generation, marketing, social media, and more. Come back often as we are adding content on
daily basis.
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3 Things to Know About Customer Success Marketing
By: Wen Chuang We are all familiar with the customer journey. We know it’s essential to help our customers to be successful. But what...
Barb Ferrigno
Jul 29, 20223 min read
Pre-Click Vs. Post-Click Experience: Your Guide to Optimization
When it comes to converting prospects to customers, a marketer’s most valuable asset is a targeted landing page. Research has shown that...
Barb Ferrigno
Jul 29, 20224 min read
How to Use Automation to Fortify Your Account-Based Marketing Efforts
By: Jonathan Herrick Account-based marketing is the ultimate personalization tool. Instead of incurring the unnecessary expense of...
Barb Ferrigno
Jul 29, 20223 min read
What Amount of Email Personalization is Good Personalization?
By: Kevin George Sending an email can be as good as having a real conversation with a person. If you are a business using email for your...
Barb Ferrigno
Jul 29, 20224 min read
5 Ways to Stay in Your Customers Hearts & Minds Using Social Science
By: Nancy Harhut Maybe it’s because my drink of choice is rum and diet. Maybe it’s because I was in Sydney to keynote a conference on...
Barb Ferrigno
Jul 29, 20224 min read
Deeper Connection
by Louie Bischoff Have you ever been told a story where you had to wait and guess what the message or the moral of the story was? The...
Barb Ferrigno
Jul 29, 20222 min read
5 EASY WAYS To REPURPOSE
So, you've decided to start CREATING LONG FORM VIDEO CONTENT FOR YOUR BUSINESS… Wonderful! REMINDER: You can REPURPOSE your long-form...
Barb Ferrigno
Jul 29, 20222 min read
What Do Your Customers & Prospects Want from Your Website?
By: Lexie Lu SEO, marketing campaigns, and customer loyalty programs are just a few of the techniques you’ve likely used to draw...
Barb Ferrigno
Jul 28, 20224 min read
Why Email Marketing Still Rules (Plus 3 Tips to Increase Engagement)
By: Mike Madden Email marketing is like an old friend. It’s been around for years. It doesn’t surprise you much anymore. You may even...
Barb Ferrigno
Jul 28, 20223 min read
4 Actionable Tips to Enhance Your Email Development Process
By: Kevin George With 23.8% of marketers spending at least a week producing a single promotional email, it is quite clear how developing...
Barb Ferrigno
Jul 28, 20223 min read
4 Steps to Better Lead Generation Strategy | Digital Maturity
By: Lilian Smith Customers are increasingly demanding more from B2B organizations. They no longer want to be treated just as “leads” in...
Barb Ferrigno
Jul 28, 20225 min read
How to Maximize Webinar Attendance and Engagement | 5 Strategies
By: Rida Khan Live webinars are a powerful lead generation and engagement tool. Successful webinars drive revenue and establish your...
Barb Ferrigno
Jul 28, 20223 min read
Your Customer Wants to Be the Hero
By: Tanya Svoboda The idea that millennials are killing brands has become a bit of a running joke on the internet. Headlines like, “How...
Barb Ferrigno
Jul 27, 20224 min read
Why 75% of Your Marketing Emails Are Never Read
By: Peter Bell Emails have a short life. But many don’t have a life at all, according to a recent Adobe survey – into attitudes toward...
Barb Ferrigno
Jul 27, 20223 min read
Data-Driven Personalized Content | Build Customer Trust and Loyalty
By: Rena Gadimova Challenging times provide opportunities for those who seek (and see) them — opportunities for companies to show their...
Barb Ferrigno
Jul 27, 20225 min read
Top 5 Laravel Development Tools to Use
Laravel has quickly become the most popular PHP framework to use. Laravel development is an amazing technology and framework. The reason...
Barb Ferrigno
Jul 27, 20224 min read
What Time Is It?
by Louie Bischoff For long-form videos (2mns 30 secs < 10+ mins), TIMESTAMPS are suggested to be used to help improve your search engine...
Barb Ferrigno
Jul 27, 20222 min read
Getting Emotional│Building Customer Trust Is Key to Your Brand’s Future
by Rena Gadimova Business is getting emotional when it comes to customer experience strategies. The traditional rational consumer model...
Barb Ferrigno
Jul 26, 20226 min read
How to Start a Supported Living Business
There are many ways to run a business, with people coming in from various types of domains. However, there is no business quite as...
Barb Ferrigno
Jul 26, 20224 min read
The Best and Most Profitable Business Opportunities in the Tourism Industry
If you’re thinking of starting a new business, the travel industry is a logical sector to look into. Travel is always popular, the need...
Barb Ferrigno
Jul 26, 20223 min read
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