So, you've decided to start CREATING LONG FORM VIDEO CONTENT FOR YOUR BUSINESS… Wonderful!
REMINDER: You can REPURPOSE your long-form video content FOR OTHER SOCIAL MEDIA PLATFORMS and other purposes.
Here are 5 EASY WAYS To REPURPOSE Your Long-Form Video Content:
Break it Up: Convert the long-form video into shorter segments to use for separate SOCIAL MEDIA TEASERS. (This will also drive traffic to your YouTube channel or wherever you have your long-form video posted.)
Expand on Topics: Use segments of the long-form video as a REFERENCE IN OTHER VIDEOS to expand on different topics or drive traffic back to that video.
Turn It Into a Podcast: Turn the audio from your long-form video into an AUDIO PODCAST. (This is beneficial so you can have the same content shared across multiple platforms.)
Written Word: Convert the TRANSCRIPTS from your long-form video into copy, captions, or any other text-driven content such as blog posts, or emails.
Video Ads: Repurpose smaller segments of your long-form content into VIDEO ADVERTISEMENTS
These are some easy ways to repurpose your long-form vids into other areas.
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.