You may be asking yourself....'What the heck is this algorithm marketers keep talking about?'
THE algorithms that marketing people, like me, are talking about are the social media algorithms that curate an individual's social media experience, the user experience (UX), using AI technology, and tracking.
How exactly do social media algorithms work?
One of the most important things to keep in mind is that the algorithms are DYNAMIC, not static.
They change daily, and also multiple times a day based on your specific usage.
They are operated by machine-learning/ AI technology which tries to curate the UX based on an individual's preferences by tracking what is engaged with and who the user engages with the most.
It's characterized by the relevancy to you, the individual.
The social media algorithms were put in place to sift through the amount of content that is created daily, to reduce that content to what the AI determines would be the 'most relevant to you to keep you on the platform.
It helps tailor your social media experience to the most beneficial to you based on AI technology.
Regarding your business content creation, it does affect your reach, especially short-form videos!
Content can go "viral" & have an extremely large reach… or it can also get trapped in a blind spot.
Understanding more about the algorithm means better visibility for your business!
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.