In video content creation, authenticity creates a personal affinity and deeper connection between your brand and your audience…the Human Connection.
Especially now, since every social media consumer is bombarded with advertisements and video content, making yours STAND OUT is vital.
One way to do this is by giving your video content a HUMAN FEEL!
Creating authentic videos will help your audience BUILD TRUST with you, as opposed to traditional advertising videos.
Use YOUR resources, YOUR story, and YOUR current customers to create human connection and your original content.
User-Generated Content (UGC) Another great tool to use re. making a video is to have USER-GENERATED CONTENT (UGC). UGC is when you let your customers take the proverbial wheel and they share their own content and their connection with your brand! Over 90% of consumers trust UGC over traditional advertising… WOW - take a second to re-read that stat! Here are 3 types of UGC that you can use: · Tagged Posts - Have your clients tag you/your company in THEIR posts. · Product Review Videos - Have your clients record and review your product/service. · Testimonials - Have your best clients tell others via video what their experience with you/your company has been. The HUMAN CONNECTION will be one of the strongest assets of your brand’s video content!
Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.