top of page
Articles Library

10 TikTok Marketing Tips. #6 Captions ARE Important

One of the main aspects of memorable social media content is VALUE!.... I know, I know it's ALWAYS about being able to deliver 'Value' to your client base.

Here are 6 ways that you can bring value to your customers.

  1. Educational

  2. Interactive

  3. Connecting

  4. Promotional

  5. Newsworthy

  6. Entertainment

SO, the VALUE that I'm going to bring you today will be Educational Value.....

WHAT Captions Are:

As a quick reminder, captions transcribe the words spoken in your video & display them at the bottom of the screen.

By showing the dialogue in your TikTok video through written text, the people who watch your videos can understand what is happening – regardless of whether they have their sound on or have hearing impairments.


Almost 80% of viewers watch videos without sound, so captions can play a key component in engaging with these users. When you share content on TikTok, the main idea is to allow anyone in the world to enjoy it.

  • Improve Brand Reach on TikTok: The TT algorithm 'rewards' videos that have captions w/ increased reach

  • Increase Engagement: If you don’t include captions, people may not be able to watch your videos & will likely just keep scrolling to the next one

  • When Sound is Off: If the user's sound is off on their device, they are still able to receive your brand message b/c there are captions on the screen

Aside from the video content, itself, there is a lot of powerful value held in the CAPTIONS of TikTok. Whether it’s a short & sweet caption pairing, a noteworthy call-to-action, or an educational opportunity… the captions can be a powerful asset in the content creator toolbelt!

P.S. Reminder: Another element of captions that can help boost visibility and expand your reach is HASHTAGS! Head on over to TikTok Tip #2 to learn how hashtags in captions are the cherry on top of the sundae!

Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.



Commenting has been turned off.

If you enjoyed this article, receive free email updates!

Thanks for subscribing!

Join 20,000 subscribers who receive our newsletter with
resources, events and articles

Thanks for subscribing!

bottom of page