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10 TikTok Marketing Tips. Tip #3 Personal or Pro Account?ExternalInbox




Bonding Time

My 2 sons (17/19), of course, have TikTok accounts.

The other day I asked my 17yo to help me find something on the TikTok app settings that I was looking for......We sat next to each other on the sofa, experiencing bonding time together!

However, after about 4 minutes of comparing the app on his phone and the app on my phone, I realized why he wasn't able to help me find what I was looking for....His app interface was NOT the same as mine.

My son uses the 'Personal Account' & I use the 'Pro Account' (business account)....Our 'bonding time' came to a quick end!

2 Levels

TikTok has 2 levels of account types: Personal & Pro.

Personal:

  • No analytics or insights & there is more access to music (b/c of copyright laws).

  • No advanced functionality.

Pro:

  • Pro account includes either a Business account or a Creator account

  • The Pro Level of TikTok gives access to analytics and insights. Ex. video view metrics, follower count, profile views, etc. - Some really useful data!

Within the Pro Level there are 2 Types: Business & Creator

Pro Business Account:

  • TikTok for business offers exclusive access to specialized resources that help businesses and brands up their strong content strategies.

  • Business accounts help connect with customers more efficiently and quickly than personal accounts.

  • This account focuses on advertising the company/brand image to help more people know about the company’s products or services

Pro Creator Account:

  • TikTok for creators allows users to have more creative space.

  • It has fewer options for advertising and marketing but still has all analytics and insights you might need.

  • One of the best features of a creator account is the creator fund and the question-and-answer upgrade, allowing for more personal interaction with followers



Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on-and-off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teen-age sons.

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