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Writer's pictureBarb Ferrigno

10 TikTok Marketing Tips. Tip #5 Size Matters


I wanted to send out a quick tip for today.....This one is about the Size of the TikTok Video .

Top 6 Tech Aspects of TikTok Videos

  • Aspect Ratio: 9:16 or 1:1 with sidebars

  • Recommended Dimensions: 1080 x 1920 pixels

  • Video Orientation: vertical

  • Maximum Video Length: 15 secs for a single recording and up to 10 minutes secs for several videos combined into one post

  • File Size: 287.6 MB max for iOS devices and 72 MB max for Android smartphones

  • Supported Formats: MP4 and MOV

Ideally, you want to produce videos that show in the portrait, as these are the norm.

All social platforms offer vertical video, which improves consumption - you want to have the platform’s algorithm work in your favor.

Because most of your content will be filmed with your smartphone, TikTok will automatically optimize it for portrait view.



FREE WEBINAR: 5 Quick Steps to Increase Sales Using Video. Wednesday, May 18, 2022. 11:00a PT

Learn About: TikTok Videos & Instagram Reels. Content Creation. Posting to Social Media ++


Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity for work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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