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(3/4) Short or Long Form Vids??

Next Right Thing Marketing Solutions (NRT) wants to make you more confident and prepared for the ever-changing world of social media for your business… ESPECIALLY USING VIDEO!


  1. Good for longer storytelling. i.e. quality content that lasts (isn't trend-controlled)

  2. Long-Form video is what is used for LIVE vid streaming. Live video makes video storytelling easier and cheaper


  1. Rise of the Shot-Form Video Apps, ex. TikTok, IG Reels, and YouTube Shorts encourage spontaneity and authenticity

  2. Shorter Attention Span accounts for the increase in the short-form video.


MAYBE you still believe that the short-form video app TikTok is 'just for kids...Welllllllllllllll, here are some numbers about TikTok for you.

  • Age: 37.4% of TikTok users in THE US are b/t the ages of 30-50+

  • Quantity: That's 51.6+ million people who consume short-form videos & who traditionally, are the people w/ money to spend on your products & services

  • Time: People spend avg 52+ minutes/day using TikTok

NRT is here to work w/ you to build your videos to get started posting to TikTok, IG Reels, YouTube Shorts, etc.

Louie Bischoff - Owner Louie lives in the Phoenix, AZ area. She has had the opportunity to work directly with Facebook/Instagram in their SMB Advertising Area - where she learned many tips & tricks to make the 'algorithm your friend' for ads!! She has had her own marketing business with small business clients located throughout the world on and off since 2006, with an emphasis on Social Media Marketing and Marketing Strategy, Louie has her MBA in International Marketing from Thunderbird School of Global Management. Prior to focusing on Digital Advertising, she built a career in the consumer product industry as a Product Manager. Louie was an award-winning adjunct faculty member at Thunderbird Graduate School where she has taught Business Communication/ Business Writing classes. She also lived overseas in Taipei, Taiwan for six years while teaching business communications with international companies. In addition to her MBA in International Management, she has her BA in Broadcast Journalism/English (minor) from the University of Arizona. Louie has two teenage sons.

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