Updated: Oct 12, 2020
You will have seen and heard all the success stories when it comes to Facebook ads. This powerful marketing tool has enabled many businesses to grow. But, how come it has not worked for you just yet?
Essentially, you do not have the knowledge to make use of this tool to effectively market your products and services. What you need is an expert that does know how to get the best out of Facebook ads.
Rather than wasting time and money trying out different methods yourself, you would get far better results by trusting the knowledge and expertise of people that know how to maximise results from Facebook ads.
The following are just some of the methods an experienced Facebook ad consultant might use to grow your business.
Advanced Audience Targeting
Understanding your target audience and how to effectively target them through Facebook ads is hugely important. A consultant will have the ability to establish your target audience through demographics, age, location, interests, gender, and more.
The add campaign will then target those that are most likely to buy into your products and services. Leads and conversions will no doubt increase alongside your brand awareness. For example if you are targeting a gadget website then you will need to make sure you target audiences that interested in this product.
They Understand the Rules
If you have tried to create a Facebook ad, you will know that Facebook is actually very strict. They have so many rules that need to be followed and breaking one of them will see your ad removed. They value their users' experience over anything else, so should your ad receive enough complaints, they will have no problem removing it.
This is why using a Facebook ad consultant is important. They will have a full understanding of what is allowed and what is not allowed. They will also know what works.
The Consultant Will Put in Place Effective Strategies and Tactics
Through experience, a Facebook ad consultant will know some handy tricks to getting the best out of your ad campaign. It is not just a case of running an ad for your services but more a case of having a whole campaign planned before you start.
They will know how to manage your budget, how to scale your ads, imitate successful ad sets and how to remarket to any leads. Basically, they will be able to handle everything for you. What they can provide for you is surely worth paying for. You will even learn a few tricks for yourself so that sometime down the line, you will be able to handle your own ad campaigns.
Finding the RIght Facebook Ad Consultant
With all that in mind, anyone can call themselves a consultant these days. This means that you have to be very selective when it comes to finding a Facebook ad consultant.
● Ask to see their portfolio. You want to see the results that they have achieved for others. A portfolio that is lacking would point to a lack of experience.
● Ask them what they know about your target audience. Some consultants will specialize with different age groups, genders, demographics etc. Knowing the strengths of your consultant and whether they can work with your target audience is paramount.
● What is their personality like? Are they friendly, approachable, and a good fit for your own personality? First impressions are important here as this is somebody you will be working closely with and one that you will be putting a lot of trust in. How you get on is pivotal to the success of any Facebook ad marketing campaign.
By doing a bit of homework and speaking to several Facebook ad consultants, you should soon find the perfect fit for your business.